Aloft Bengaluru Outer Ring Road has been awarded the ‘Socially Responsible Hotel of the Year’ (Southern Region) award at The GM Summit ESG Excellence Awards 2024, recognising its outstanding commitment to environmental sustainability, community engagement, and ethical practices within the hospitality industry.
Aloft Bengaluru Outer Ring Road Wins Award
The award was presented at the JW Marriott Hotel Bengaluru, where Aloft ORR was celebrated for its impactful projects. ‘Live at Aloft’ is the brand’s signature program, which champions music and cultural enrichment by showcasing emerging talents in the hotel lobby, focusing uniquely on undiscovered artists from diverse backgrounds. Over the past two years, countless musicians have gained exposure, leading to nationwide recognition, which stands as a testament to the transformative impact of this initiative.
The hotel proactively adopted a village near Bangalore (Kuruvegere), striving to create an ideal village. In a transformative endeavor, the hotel renovated the entire village, addressing electrical, lighting, and plumbing issues in every household. Additionally, the hotel supports villagers’ agricultural livelihoods by providing free fertilisers from its organic waste converter, fostering a reciprocal relationship where farmers share produce. These initiatives have markedly improved the quality of life of these villagers and demonstrate the hotel’s commitment to social responsibility, ushering in a new era of community stewardship.
The hotel actively promotes diversity and inclusion, collaborating with NGOs to employ individuals with disabilities and disadvantaged backgrounds. It proudly maintains a 2% workforce with hearing and speech impairments, with all employees undergoing sensitivity training, including sign language instruction. Additionally, it partners with institutions like NIMHANS, offering opportunities for those undergoing treatment for anxiety and dyslexia to work as apprentices. The hotel supports NGOs by showcasing and selling handcrafted items while employing local community members in its cafeteria and restaurant.
Aloft ORR is a leading hospitality establishment within Marriott International, known for its luxurious accommodations and outstanding service. With a strong commitment to sustainability and social responsibility, the hotel continually strives to create a positive impact on the environment and the community in general.
