How To Style Contemporary Jewellery For Ethnic Wear On This Daughter’s Day?
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How To Style Contemporary Jewellery For Ethnic Wear On This Daughter’s Day?

Daughter’s Day is around the corner and we are super excited! On this special occasion we want you to look the best! Hence, bring on your desi soul and try some fusion styles where the best of both world meets. The fusion of contemporary jewelry with ethnic Indian attire presents a captivating blend of tradition and modernity, offering a unique opportunity to curate an ensemble that reflects your individual style. Achieving this delicate equilibrium calls for a methodical approach to various fashion aspects.   At its essence, this fusion style hinges on the interplay between traditional Indian clothing and contemporary jewelry. When adorning yourself in a resplendent saree, lehenga, or Anarkali suit adorned with intricate details and vibrant hues, it’s advisable to complement it with understated, minimalist jewelry. Think of geometric earrings, delicate bracelets, or slim necklaces that gracefully accentuate your ethnic ensemble without overshadowing it. The art of mixing metals also plays a pivotal role in this style. Indian garments frequently feature gold or silver accents, making it entirely appropriate to blend these metals in your jewelry choices. This dynamic combination bridges the gap between timeless tradition and contemporary flair.   Consider the neckline of your outfit when selecting jewelry pieces. High-neck blouses or kurtas can be elegantly complemented by statement earrings or chokers, while lower necklines provide an ideal canvas for longer pendant necklaces. Coordinating the colors of your jewelry with your attire enhances the overall aesthetic. Matching gemstones or metals to the hues in your Indian outfit fosters a sense of cohesion in your overall look. As you delve into this fusion style, it is vital to show reverence for the cultural significance of specific jewelry pieces. Some items carry deep cultural or religious meanings and should be worn with the utmost respect.   In conclusion, blending contemporary jewelry with ethnic Indian attire is an artful expression of personal style while paying homage to tradition. By skillfully balancing contrasting elements, harmonizing colors, and demonstrating respect for the cultural significance of specific jewelry pieces, you can create an ensemble that captivates and celebrates the beauty of both worlds. Is the styling of your daughter’s day sorted?

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Daughter’s Day Gifting Idea
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Daughter’s Day Gifting Idea

Daughters hold a special place in our hearts, and Daughter’s Day is the perfect opportunity to show them just how much they mean to us. Whether your daughter is a young child, a teenager, or an adult, we’ve curated a thoughtful selection of gift ideas to make her day memorable. From heartfelt keepsakes to practical and fun presents, our guide has something for every type of daughter. Let’s celebrate the bond between parents and daughters by finding the perfect gift that expresses your love and appreciation. Each brand hopes to provide joy and warmth to this special occasion with carefully selected presents. Fashion Candie Dress, Reema Anand Label Embrace feminine allure with the Candie dress featuring enchanting pink feather detailing on a black satin material. A masterpiece from Reema Anand Label, epitomizing timeless grace and modern sophistication perfect for your daughter’s next party! Price – INR 12,550  Availability – Reema Anand Website and Flagship Store in Khar, Mumbai Orange and Pink Print Kaftan, Neha Mehra Elegantly adorned with beaded embroidery, this pink and orange kaftan that can be worn as it is like a dress or as a cover up, by designer Neha Mehra exudes exquisite charm perfect for your daughter’s next beach vacation. Price – INR 24,500 Availability – Neha Mehra Website Afterglow Sharara Set, Label Naibah  Seasons change but a classic sharara never goes out of style. Beautiful hand embroidered flowers and vines dotted with pearls and sequin makes this Naibah ensemble a timeless piece and a modern day heirloom. Price – On Request Availability – Label Naibah Instagram and Naibah Flagship store in Kala Ghoda, Mumbai Feels like Sunshine top, Ré Nao A marigold top with lace frills by Ré Nao that looks super dreamy! Perfect for everyday wear as well as holiday wear and summer! Price – INR 3,650 Availability – Ré Nao Instagram Printed Tunic, Maisolos  Effortless elegance comes to life with this pink printed georgette sharara and cape set from Maisolos, a harmonious blend of comfort and style for festive wear. Price – INR 21,800 Availability – Maisolos Website Jewellery Maya Earrings, Theaa   These elegant earrings symbolise the enchanting qualities, making them a meaningful and beautiful present. Crafted with precision and designed for versatility, they can be worn on various occasions. Give your daughter the gift of timeless elegance and a reminder of your love with the Maya Earrings. Price – INR 2,250 Maldives Evil Eye Bracelet, Carat Crush This bracelet is not just a stunning piece of jewellery; it also carries a special meaning. The Evil Eye symbolizes protection and good luck, making it a thoughtful way to show your love and care for your daughter’s well-being. With its elegant design and sparkling stones, it adds a touch of beauty to any outfit, making it suitable for any occasion. By gifting this bracelet, you’re not only giving her a beautiful accessory but also a symbol of your love and protection, making it a meaningful and cherished gift for Daughter’s Day. Price – INR 36,000 Terra Drop Necklace, Avenir Jewelry The tri-fecta you can’t miss! The Terra drop necklace from Avenir Jewelry features three beautiful halos perfect for a plunging neckline or layering. Made out of Gold Plated sterling silver, this necklace is hypoallergenic and nickel-free studded with the highest quality VS/VVS clarity diamonds perfect to make your daughter shine bright! Price – INR 62,430 Clean Beauty Orange You Glad About This Hamper, Juicy Chemistry With products enriched with the goodness of certified organic Blood Orange, if your daughter has a love for all things citrus, you’ve come to the right place. The best part? You have everything from lip serum to face mask in this box! Price – INR 1,250 Lip & Cheek Tint, Colour Chemistry This skin-loving lip and cheek tint gives a beautiful pop of natural colour to the lips and cheeks. Offering a buildable soft-matte finish, these super-pigmented lip-cheek tints blend into the skin seamlessly to give you a perfect no-makeup makeup look that your daughter would love Price – INR 799Cera Range, Indulgeo Essentials 11. Cera Range, Indulgeo Essentials Bid farewell to dry, dull and damaged skin with this super trio. Meet the three skincare marvels packed in one cutie yet handy pouch! You can gently cleanse your skin with Cera Cleanse without irritating it, revealing a healthy, replenished form of your skin. For smooth, supple, and moisturized skin, Cera Moist provides intense hydration for many hours. Last but not least, Cera Body-Wash aims to deep cleanse, hydrate and energize you throughout the day. These dermatologist-tested products are a must-have for healthy skin that glows from within. Price – INR 3,690 This Daughter’s Day go ahead with the best of every brand.

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RAY CHU Spring/Summer 2024 Collection At London Fashion Week: Embracing the Ocean with Courage
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RAY CHU Spring/Summer 2024 Collection At London Fashion Week: Embracing the Ocean with Courage

RAY CHU proudly announces the upcoming release of its highly anticipated 2024 Spring/Summer collection. Drawing inspiration from the ocean, this season’s collection presented at the London Fashion Week  is centered around the enigmatic Manta Ray, intertwining the marine ecosystem with the spirit of bravery. RAY CHU invites you on a journey into a beachside daydream. Drawing inspiration from the depths of the ocean and the graceful dance of the Manta Ray, a captivating tableau comes to life. As the sun bathes the golden shores, the collection transports you into a realm of freedom and courage. The collection features a palette rich in soft blues and sandy whites, complemented by hints of ocean green and fiery red, painting a vivid narrative. Notably, Ray Chu has harnessed innovative 3D printing technology to recreate the skeletal structure of the Manta Ray, highlighting the importance of safeguarding marine ecosystems and advocating for environmental conservation.   View this post on Instagram   A post shared by TheStyle.World (@www.thestyle.world) To fulfill higher sustainability goals, 80% of the fabrics this season consist of natural materials. Collaborating with Taiwanese manufacturers, Chu chose fabrics made with recycled fish scales that utilized the latest biodegradable polyester fibers.  Ray Chu have managed to seamlessly align their marine inspirations with their conscious design, paying homage to the beauty of the ocean and fulfilling the brands commitment to environmental responsibility. “RAY CHU has consistently merged creativity with responsibility,” said Creative Director Ray Chu. “This collection pays homage to nature and resonates with the spirit of bravery. Through our designs, we aim to inspire awareness towards environmental concerns, encouraging us all to be better stewards of the Earth.” RAY CHU’s 2024 Spring/Summer collection presented at London Fashion Week stands as a masterpiece that harmonizes aesthetics, imagination, and sustainability, presenting a beautifully optimistic vision of the future through fashion.  RAY CHU is a fashion brand that values innovation and sustainability, striving to merge beauty with responsibility. Known for breaking traditional norms with uniquely personalized designs, the brand emphasizes material selection and environmental practices. Through every collection, RAY CHU conveys a fashion philosophy that upholds both beauty and responsibility. Similar ideology was presented at the London Fashion Week by the designer.

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AISPI X Shivan And Narresh at Bengaluru : Celebration of Fashion Fabulousness 
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AISPI X Shivan And Narresh at Bengaluru : Celebration of Fashion Fabulousness 

AISPI is the ultimate curator of style. They bring over 75 designers to India at every show. The Show in Bangalore, they represented a curation of 35 designers. Shivan and Narresh are Delhi based designers. They are the first brand who went ahead internationally into resort wear and swimwear. The designers get inspired by different places they visit during their vacations. The art and culture inspires them to come up with unique prints and how each of these have a story to narrate.  In addition to the resort-ready designs developed by Shivan and Narresh, there was a magnificent curation exhibition featuring the work of 35 international designers bringing the best of worldwide fashion to India, completed with the fun and vibrant aesthetics of Shivan and Narresh. From the beautiful bags produced by Rasontica in Milan to the youthful designs of L’alingi London, their vibrant curation brought the finest of international fashion to Bengaluru.  Dashingly stylish meets artistic elegance in AISPI x Shivan and Narresh. From sun-kissed hues to the exuberance of contemporary designs, you won’t want to miss this gathering of like-minded fashion innovators. AISPI began as a project. – A place where a crazed perfectionist conducts research and contacts fashion pioneers in order to provide the best value for money, high quality, and hard to find local stores in Europe. A simple fashion initiative with the goal of making an impression in the fashion business. After only a few months, they have influenced the lives of 150 stores and designers, 40 emerging artists, and over 2500 customers. By giving a venue for customers to express themselves through fashion and travel.  &   View this post on Instagram   A post shared by TheStyle.World (@www.thestyle.world) nbsp; The electrifying energy of Bengaluru, created a vibe of excitement for the exhibition during this style fiesta on 14th – 15th September 2023 at Two Moons, 1MG Mall, MG Road. This collection brought together bold, smart, and contemporary fashion from worldwide creative geniuses in an eclectic, elegant line up of must-haves. AISPI x Shivan and Narresh – the celebration of fashion fabulousness has left us wanting for more! Author: Samanvitha Rao J

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Global Premium Pets Company Kanine Launches In India; Fashion Products And Accessories To Be Available On Myntra And Kanine India
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Global Premium Pets Company Kanine Launches In India; Fashion Products And Accessories To Be Available On Myntra And Kanine India

Kanine, a leading global premium platform for pets, launches their international fashion and accessories brands in India, bringing over 2500 unique products that will be available on Myntra and their own website. Kanine, with exclusive global licenses for renowned international brands such as Tommy Hilfiger and BOSS Dog Accessories and global distribution for Ralph Lauren pets, is proud to enhance its pets ecosphere by announcing its grand debut in India in a dedicated exclusive partnership with Kanine Pets World India Pvt Limited. With the official launch in India on August 26th, coinciding with International Dog Day, Kanine will present an exhaustive range of premium and quality high-quality products for dogs and cats.  The collection includes apparel (T-shirts, Polos, Raincoats, hoodies, padded jackets, bomber jackets, sweaters.), accessories (collars, leashes, harnesses), and dog lifestyle products (Bags, Carriers), Grooming & Wellness (Shampoos, Conditioners etc.), Toys, Beds & Mats & feeding solutions. Kanine India will offer a meticulously curated collection of over 30 distinguished brands from around the globe, including its own brand Kanine, with many more international brands to follow. “This is incredibly exciting and we’re delighted to extend our vision for pets in the magnificent Indian market. Since our launch on International Dogs Day last year, Kanine’s mission has been to spread love and redefine the pet ecosphere.  We are thrilled to partner with Kanine Pets World India Pvt ltd and their experienced, dedicated, and passionate team to make Kanine an ultimate destination for all pet lovers in India”  stated Samuel Wong, CEO of Kanine. “It’s amazing to launch the Kanine platform in India, which will become the ultimate destination for premium fashion and lifestyle products for pets. Having previously worked with many of our partners on their adult and kids’ lines at Orient Craft Fashion Industries Limited, it’s now truly remarkable to extend our love for fashion to our beloved pets! With a large population of dog owners and a vast base of our core consumer base of fashionable pet parents who would be interested in a ‘mini-me’ look for their pets, India showcases a huge opportunity for growth. We are currently retailing through our online store and Myntra, and we will also launch exclusive brand stores & experience centers in the next year,” said Shilpa Dhingra, Founder & Creative Director, Kanine Pets World India Pvt Ltd. Speaking of the association, Sharon Pais, Chief Business Officer, Myntra, said, “We are thrilled to bring the leading luxury fashion brands by Kanine to the pet owners in India, redefining fashion for our furry companions. Our collaboration with Kanine gives us an opportunity to serve pet parents with a dramatically enhanced pet fashion experience and access to global premium brands for the first time in India. This partnership marks a significant step forward in enhancing the pet fashion landscape in the country, and we are excited to lead this.”   Teaming up with Myntra, which currently houses over 8900 styles across fashion and lifestyle products including accessories and pet care products under its Pet Store, Kanine India is set to revolutionize the pet care industry. The launch of Kanine’s premium collection strengthens the segment and will offer a wider choice to millions of Myntra customers.  The Kanine India launch range is a collection of fashionable dog apparel and accessories that have a preppy feel based on primary colors that match consumers’ lifestyles, enabling their dogs to have the same look as them. The collection of accessories such as collars, harnesses, and leashes cater to dogs of all sizes with a versatile yet stylish look.

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Last Minute Gifting Options For Raksha Bandhan
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Last Minute Gifting Options For Raksha Bandhan

Hurry up guy! Raksha Bandhan is tomorrow! Do you have the perfect gift and rakhi for your sibling? Oh No! What will you tell them! Those monsters are always there to tease you and if you at all miss out on this occasion, it would be a taunt for a lifetime. But hold on! Fret Not! We are here to help with one of the best gift solutions and unique quirky rakhi from some of your favourite brands. Sibling bond is special and to celebrate it, Raksha Bandhan is one occasion that makes us go beyond our limit and do a bit for our beautiful (notorious) siblings. No matter how much we fight with them, this day bring us all together. Bonding over delicious sweet, ethnic attire or the gift hampers of little goodies, this Raksha Bandhan your last minute gifting options are here. Take a look: The Gift Studio: The Gift Studio takes immense pride in presenting a diverse array of gifting options that are designed to strengthen the bond between siblings. The range of hampers has been meticulously crafted to cater to various preferences, ensuring that you find the ideal gift for your beloved brother or sister. From the delectable ‘Fruity Choco Dream’ to the irresistible ‘Chocolate Pyramid,’ the enticing ‘Rakhi Nutty Fusion‘ to the harmonious ‘Sweet-Spicy Delight,’ the choices are as vast as the emotions you wish to convey. Delve into the world of gifting with options like the ‘Exquisite Sisterly Splendor,’ ‘Bro-Migo Bag,’ ‘Brotherhood Of Opulence,‘ and the heartwarming ‘Sip n Share Sibling Surprise,’ among many others. The Gift Studio has left no stone unturned in curating an assortment that embodies care, affection, and celebration. Introducing the #ThreadsofLove Rakhi Collection – a curation of perfect rakhis for your beloved siblings. Celebrate the bond this Raksha Bandhan with unique designs that express your affection in style. Cafe 49 and 49 Bakers Avenue: As the auspicious festival of Raksha Bandhan approaches, Cafe 49 and 49 Bakers Avenue announced the launch of their exclusive Raksha Bandhan gifting collection. The contents of these hampers read like a culinary symphony of flavors. Indulge in the richness of a Dark Belgian Cake Jar, the creaminess of Hummus, the satisfying textures of their Four-Layered Mexican Bowl, and the irresistible sweetness of a Lotus Biscoff Baked Cheesecake. Their Signature Tiramisu and Cheddar Jalapeño Cream Cheese add an extra element of exquisite taste. Packed with an array of delightful offerings including Nutella Bonbons, Croissants, Vegan Brookies, and more, this platter is a celebration of gastronomic creativity. MARS Daily Essentials Makeup Set Raksha Bandhan is just tomorrow and brothers across the nation find themselves in a familiar frenzy – sourcing for that perfect last-minute gift for their sisters. Well, no more settling for the same old local gift shop stuff. This year, spice up the Raksha Bandhan game with a touch of glam that’s hard to resist. MARS Cosmetics, your partner in beauty, presents a meticulously curated selection of gifting ideas that capture the spirit of Raksha Bandhan while infusing a touch of glamor into the festivities. Frederique Constant Raksha Bandhan is a time-honoured tradition that celebrates the unbreakable bond between brothers and sisters. This Rakhi, elevate the cherished bond between brothers and sisters with the Frederique Constant’s exquisite Highlife Automatic Heart Beat and Highlife Automatic COSC watches. PP Jewellers by Pawan Gupta Rakhsha Bandhan, a cherished Indian festival, celebrates the profound connection between brothers and sisters. PP Jewellers by Pawan Gupta recognizes the significance of this bond and has meticulously crafted a range of stunning jewelry pieces that embody the sentiments of protection, affection, and timeless beauty. GIVA This Raksha Bandhan, GIVA has launched an exclusive collection of Rakhi of exquisite silver jewellery assortments, perfect for expressing love and appreciation to one’s beloved siblings. Their exquisite offerings start at just 899 onwards, ensuring that one can find the perfect token of affection for their loved ones and siblings. Enhance this Raksha Bandhan by gifting captivating silver jewellery, curated to symbolize the everlasting connection one shares with their sibling. These timeless pieces are more than mere accessories; they are a testament to affection shared between siblings.  Good Indian Looking for an exceptional Raksha Bandhan gift for your fitness enthusiast sibling? Look no further than Good Indian activewear – the ultimate blend of style, comfort, and sustainability. This indigenous athleisure brand offers a range of versatile and unisex garments, perfect for various workouts, outdoor adventures, and travel. Is your Raksha Bandhan sorted now? Thank us later!

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JAYPORE Achieves Remarkable Expansion Pace; Unveils Second Store In Hyderabad Just 50 Days After Grand Debut
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JAYPORE Achieves Remarkable Expansion Pace; Unveils Second Store In Hyderabad Just 50 Days After Grand Debut

JAYPORE, the leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited (ABFRL), is excited to announce the opening of its second store in Hyderabad. The new store is located on the first floor of the popular Inorbit Mall. With an impressive lineage of 20 successful retail landmarks already established across India, JAYPORE’s latest brand outlet further strengthens its presence. The expeditious inauguration of this new store, achieved within an astonishing 50-day window since its splendid debut in Hyderabad, serves as a testament to JAYPORE’s unwavering dedication in amplifying its sphere of impact and captivating the fervent admiration of craft and art enthusiasts nationwide. Renowned for its steadfast commitment to showcasing Indian craftsmanship and facilitating a global connection between artisans and patrons, JAYPORE proudly unveils its 21st retail establishment in India. This new store stands as a testament to the brand’s unwavering dedication to harmoniously weaving Indian heritage into contemporary lifestyles, a true embodiment of their refined ethos. Hyderabad, a city renowned for its cultural opulence and discerning taste for refined craftsmanship, serves as an emblematic choice for JAYPORE’s strategic retail expansion. Being at Inorbit Mall, which is the favourite shopping destination in the city, the store will attract a large audience eager to explore the best of Indian heritage crafts & designs. Rashmi Shukla, Business Head, JAYPORE, Aditya Birla Fashion and Retail Limited stated, “We are thrilled to mark the opening of our second store in Hyderabad, a city brimming with creativity and rich heritage. At JAYPORE, we transcend the conventional retail paradigm – we are not merely a purveyor of products, but an embodiment of an artisanal lifestyle. This store, more than a retail space, is a haven of experiential immersion, inviting customers to intimately witness, engage, and wholeheartedly embrace a plethora of crafts. Our expansion endeavours are firmly rooted in our unwavering belief in preserving and revitalizing India’s artisan legacy. Through JAYPORE, traditional artisans are empowered to bridge the gap between age-old techniques and contemporary sensibilities, fostering a symbiotic exchange that propels heritage into modernity.” Jaypore’s new store in the Inorbit Mall offers a wide range of products including apparels, home decor, jewellery, and accessories, each with an unique story that reflects the essence of Indian craft heritage. Visitors can discover exquisite collections like ‘Mausiqi’– a crafted dinnerware range inspired by Mumbai’s art deco architectural marvels like the ‘Royal Opera House’. Artisanal finery can be seen brimming in dainty silver handcrafted for Raksha Bandhan. In apparel, craft heritage can be seen through collections like ‘Chandini’ inspired by the shifting shapes of the moon and ‘Leshya’ with authentic soof embroidery.  All this and much more can be experienced at JAYPORE’s newest and thoughtfully curated store at Inorbit Mall.

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Make Your Brother’s Raksha Bandhan Extra Special With Exclusive Combos From Brune And Bareskin
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Make Your Brother’s Raksha Bandhan Extra Special With Exclusive Combos From Brune And Bareskin

As the auspicious festival of Raksha Bandhan approaches, Brune and Bareskin are delighted to unveil their special Raksha Bandhan combo offers, designed exclusively for brothers. Raksha Bandhan is a time-honored tradition that celebrates the bond between siblings, and these thoughtfully curated combos are the perfect way to express love and affection. Brune and Bareskin, known for its exquisite range of formal and casual footwear, has put together a selection of elegant leather shoes and accessories to complement a sophisticated style. The Raksha Bandhan combo includes a pair of premium leather shoes, a sleek leather wallet, and a matching belt, making it an ideal choice for brothers who appreciate classic fashion. These exclusive Raksha Bandhan combos are available for a limited time and can be purchased through the official Brune and Bareskin website or at select retail stores across the country. Each combo comes beautifully packaged, ready to be presented as a heartfelt token of affection. The collection features a wide range of hand-crafted styles, and a variety of products including Luxurious bags, classy wallets, belts, phone covers, etc, designed to appeal to brothers of all ages and tastes. The new line is made with the highest quality materials such as long-lasting stingray leather and features the latest fashion trends, making them perfect for any occasion. Brune and Bareskin is a renowned name in the fashion industry, offering a wide range of premium leather products for men. With a commitment to quality and style, the brand continues to create products that cater to diverse tastes and preferences. It continues to strive for excellence in design and quality, making it a go-to brand for fashion-conscious men & women everywhere.  This Raksha Bandhan opt for fashion conscious brand and set an example for everyone.

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Celebrate The Bond Of Love With PP Jewellers By Pawan Gupta’s Exquisite Rakhshabandhan Special Collection
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Celebrate The Bond Of Love With PP Jewellers By Pawan Gupta’s Exquisite Rakhshabandhan Special Collection

As the auspicious occasion of Rakhsha Bandhan approaches, PP Jewellers by Pawan Gupta is delighted to unveil its latest and most exquisite Rakhsha Bandhan Special Collection. This collection is a tribute to the sacred bond of love between siblings, capturing the essence of tradition and elegance. Rakhsha Bandhan, a cherished Indian festival, celebrates the profound connection between brothers and sisters. PP Jewellers by Pawan Gupta recognizes the significance of this bond and has meticulously crafted a range of stunning jewelry pieces that embody the sentiments of protection, affection, and timeless beauty. The Special Collection features an array of meticulously designed jewelry pieces that seamlessly blend tradition with contemporary aesthetics. From intricately designed Rakhi bracelets that beautifully adorn the wrists of brothers, to exquisite necklaces and earrings that sisters will cherish, each piece tells a story of love, care, and the artistry that PP Jewellers is renowned for. The Rakhsha Bandhan Special Collection includes a diverse range of jewelry, including gold, diamond, and precious gemstone pieces, designed to cater to various tastes and preferences. Each piece reflects PP Jewellers’ commitment to quality, craftsmanship, and the celebration of significant cultural traditions. For those seeking the perfect expression of love and affection this Rakhsha Bandhan, PP Jewellers by Pawan Gupta’s latest collection promises to be a treasured symbol of the everlasting sibling bond. 

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Lifestyle Brand Chumbak Unveils Its New Smartwatch Range On Amazon Fashion
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Lifestyle Brand Chumbak Unveils Its New Smartwatch Range On Amazon Fashion

Chumbak, a homegrown lifestyle brand known for its vibrant designs across Home & Accessories, is thrilled to announce the launch of its highly anticipated smartwatch on Amazon India, Starting at INR_2499. Available on Amazon Fashion, the innovative timepiece merges design and technology seamlessly, offering a must-have accessory for the modern woman. The Chumbak smartwatch is launched in 4 bands and 2 styles of Aluminum watch cases, designed in Chumbak’s signature flora & fauna motifs and colors. The smartwatch comes with Bluetooth calling, 100+ customizable watch faces, lightweight with a 1.83-inch HD display, and 24 x 7 Health tracking that monitors menstrual cycle, blood oxygen, heart rate, and BP. The watch seamlessly integrates with Android 5.0, IOS 9.0 or above. has always been at the forefront of creating joyful and eye-catching products that resonate with their consumers and the introduction of the Chumbak Smartwatch represents the brand’s promising start to expand in the modern tech-lifestyle range. Furthermore, the Chumbak Smartwatch seamlessly integrates with smartphones via App which enables real-time notifications for calls, messages, and other push notifications. With its remote camera control feature, capturing perfect selfies or group photos is now easier than ever. Speaking on the launch of the Smartwatch, Shubhra Chadda, Co-founder & Director, Chumbak, said, “We love to design for our consumer’s evolving lifestyle needs. A smartwatch is synonymous to a woman’s every day, and we wanted to make the accessory more desirable and playful with our fun strap and watch face designs that are vibrant & energetic. We’re thrilled to launch this range on Amazon, making it accessible to millions and we hope the consumer loves it as much we do.” Saurabh Srivastava, Director and Head, Amazon Fashion India, expressed, “We are thrilled to launch Chumbak’s new Smartwatch on Amazon.in during our ‘Great Freedom Festival’ from 4th – 8th August, 2023. The new Smartwatch by Chumbak is an innovative timepiece that flawlessly blends design and technology and is a must-have accessory for the modern woman, offering a seamless integration of style and functionality. At Amazon Fashion, we  constantly provide our customers with an opportunity to elevate their style and stay connected with cutting-edge technology at great value and convenience.”

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