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Bengaluru, 30th June, 2023: Twamev launched its first retail destination in Bangalore with an exclusive event that saw the most relevant fashion names of the city. Inspired by the desire to celebrate individuality and provide a platform for self-expression through luxe occasion wear, Twamev brings artful drapes and exquisitely handcrafted adornments in a sublime concoction of heritage and exotic cultures. Whether you’re preparing for a wedding or building your trousseau, you’ll find an array of choices with an extensive range of clothing options for both men and women. Every man will find their perfect piece, whether it’s a luxurious sherwani, a meticulously crafted kurta, a stylish jacket, or an indo-western ensemble. Along with this diverse range for men, there is also a beautiful collection available for women which features exquisite lehengas, an array of elegant gowns, tailored suits, and sarees.   The store design exudes a soothing and inviting atmosphere in warm colours and neutral shades creating a welcoming ambiance. The layout complements the brand’s mantra ‘Be uniquely you’ and seamlessly merges versatility and inclusivity. The attention to detail and fine craftsmanship in the retail plan mirror the intricacy and beauty of the brand’s clothing collection. Within the store design, one can find dedicated corners as content creation zones like statement walls adorned with intricate traditional patterns, eye-catching installations, or elegant props, for customers to capture and share their Twamev experiences on social media. “Bangalore has a vibrant fashion landscape and diverse customer base. It is rich in cultural heritage and the city embraces a strong appreciation for traditional attire. By establishing retail stores in this city, we aim to cater to the discerning fashion needs of the local population and provide them with a captivating shopping experience”, shares Raghav, CEO of Twamev. While Vedant Fashion, the parent company’s other successful brands, also focus on traditional clothing, Twamev distinguishes itself through its emphasis on luxury occasion wear that is fit for royalty. On the opening day, the store saw a positive response with a flood of people that visited the space. “We’re amazed to see such a stunning store in Bangalore”; “Loved the store experience, it’s a world in its own, so modern yet so traditional!”- were some of the comments overheard at the store launch. Just like its clothing range, the store has been designed exceptionally for that extraordinary encounter that the brand wants their customers to have every time they walk into this space. Visit the Twamev store today for an experience like no other!

Bollywood actor Siddhant Chaturvedi has recently completed shooting an advertisement with TVA Productions, capturing the essence of the world-renowned brand French Connection & FCUK, which has launched exclusively on Myntra, India’s leading fashion e-commerce platform.  The excitement began when photos of Siddhant Chaturvedi surfaced on social media, prompting speculation about his involvement in an ad campaign. The truth is revealed as the ad has been unveiled, showcasing the actor’s impeccable style in French Connection & FCUK attire. Siddhant Chaturvedi is widely acclaimed for his remarkable talent and dedication to delivering captivating performances to entertain audiences.  The collaborative synergy between Siddhant Chaturvedi and TVA Productions manifested in an extraordinary portrayal of the unique fashion concept, as the actor’s genuine commitment and magnetic energy became the driving forces behind the shoot’s success. Every frame captured spoke volumes about the seamless coordination between Siddhant and the production team, showcasing their shared dedication towards delivering a compelling visual narrative. French Connection, a renowned UK-based international retailer and distributor of apparel and accessories is known for its commitment to uniqueness, self-expression, and individuality. In a strategic partnership, Myntra collaborated with TVA Group to launch French Connection & FCUK on their platform. Nihal Ranjan, Senior Vice President – House of Brands, Myntra, expressed his thoughts on the collaboration, stating, “The launch of French Connection on Myntra is a significant investment to enhance the premium shopping experience on our platform. We collaborated with TVA to develop and produce the brand’s launch campaign. Their creative approach to capturing the brand’s philosophy and their exceptional production quality impressed us. TVA delivered the project within a remarkable two-week timeframe, from concept to launch.” The TVA team skillfully crafted and executed the ad and campaign photoshoot. Dhruv Abrol, the founder and CEO of The Voice Authority, shared his perspective on the shoot, saying, “It has been an absolute honor to meet and exceed the expectations of renowned brands. Siddhant Chaturvedi is an incredibly talented actor who demonstrated exceptional dedication on set. Despite the challenges, we were able to achieve the best possible outcome. Working with esteemed brands like Myntra, French Connection, and FCUK was a pleasure. Siddhant Chaturvedi‘s stardom is well-deserved, and collaborating with him was a fantastic experience.”   View this post on Instagram   A post shared by Siddhant Chaturvedi (@siddhantchaturvedi)

Bengaluru June 16th, 2023: Bengaluru, get ready to indulge in the opulence of handwoven silk sarees as Loukya, a bespoke Kanjeevaram brand, launches its flagship store in the city. Saree enthusiasts now have a destination where they can immerse themselves in an exquisite collection of meticulously crafted silk sarees. The store, spanning an area of 900 sq.ft on Palace Road, is set to celebrate the rich cultural heritage of South India through its timeless pieces. Loukya was born with the vision of traversing the depths of South Indian heritage and cultural diversity, passed down through generations. As a bespoke brand, Loukya aims to narrate this tale through its handwoven Kanjeevaram sarees, woven with pure golden Zari, crafted by master craftsmen and women from across Kanchipuram. “In our quest to discover pure Kanjeevaram sarees, we realized that while they are available in the market, there is a gap in finding truly authentic pieces that have stood the test of time,” explain Jayashree Nanaiah and Rajashree Karthik Gowda, the founders of Loukya. “During our interactions with master weavers, they were captivated by the expressiveness and heritage of Kanjeevaram sarees, feeling that the true essence of the art had not been fully explored. Thus, we embarked on a journey to design and produce the LOUKYA Kanchi sarees, one story, and one weave at a time.“ Loukya caters to individuals who seek meaning in art, drawing inspiration from the figures adorning temple walls, which have withstood the test of time and the elements of nature. The sarees are meticulously handwoven using the ancient Adai technique, which dates back thousands of years and has become a dying art with the advent of Jacquard looms. With its intricate designs, patterns full of character, and lightweight feel, the Adai technique lends Loukya sarees a distinct and timeless appeal. The exquisite range of sarees includes Bridal Kanjeevaram, Banaras silk, Printed Silks and bespoke occasional wear. The aesthetics of the store with antique pillars along with Bidri wall plates, Mysore paintings, Thanjavur dolls and many more are a representation of the cultural heritage of South India. The sister duo behind Loukya intends to support artisans in carrying forward the rich legacy of craftsmanship. Loukya has an unwavering commitment to perfection, taking you on a creative journey where a designer’s dream transforms into a reality for silk saree lovers. About Loukya Bengaluru-based brand Loukya was launched in 2022 by sister duo Jayashree Nanaiah and Rajashree Karthik Gowda. Growing up in the lush and opulent hills of the Western ghats of Kodagu they strongly believed in nurturing the rich cultural heritage of South India through their collection of handwoven silk sarees. The brand name was inspired by Goddess Lakshmi aka Kamakshi. The Kamakshi Amman Temple represents an important gem from the past and is set amid Kanchipuram which resonated perfectly well with their vision for the brand. Disclaimer: This content was created by a third party. The views expressed here are those of the respective authors/entities and do not reflect The Style.World ‘s position. TSW does not guarantee, attest for, or endorse any of its contents and is in no way responsible for them. Please take every precaution to ensure that all information and content provided is accurate, up-to-date, and verified. TSW hereby disclaims all warranties, whether express or implied.

Weddings are an integral part of Indian culture and Odette is there to make our big day rememberable . Most of us grow up dreaming about it. For something as momentous as a wedding looking good and feeling the best goes without saying. The best part of Indian weddings is the fact that we have a plethora of options on what to wear and which occasion to wear it on.   View this post on Instagram   A post shared by Odette Style (@odette_style) Choices also breed confusion about what suits, which colors and fabrics, designs everything. Odette’s newly launched wedding collection has a handpicked collection of bridal lehengas, sarees, kurtas, and Indo-western dresses to cover all the ceremonies that you are going to be a part of. Lehenga is the attire of choice for most of the brides-to-be who opt for ethnicity and grandeur. Lehengas time back to the years of yore and make the prettiest of brides. While choosing a lehenga keep the body shape, skin tone, and the color of your wedding decoration in mind. While some colors like red, maroon, green, pink, and wine have traditionally been worn, others are dictated by the fashion season trends and change is what Odette  has observed. Colors ruling this season are salmon, viva magenta, subdued gold, teal, lilac, taupe, and blush pink, while multicolored bridal lehengas have created their niche.  Blush colors with big motifs in subdued gold lehengas are a genre worth exploring. Sarees are yet another great choice- traditional yet sensual and wrapped in grace- this demure 5 yards can be traced back to the era of goddesses. The timeless attire has never stopped mesmerizing civilizations ever since. Bridal sarees are created on many fabrics like silk, velvet, georgette, crepe, organza, brocade, Pashmina, and recently blended materials. Heavily embroidered ones are a hit during the wedding season as are the woven ones. As per Odette , sarees are also gifted to the bride and the close family as a token of love and respect. The vastness of Indian wedding attires spans as much as the vastness of Indian civilization. While some find their dream wedding attire in Lehengas and sarees, others see the sacrosanct in kurta sets. Bridal Kurtas can be worn with sharara, palazzo, churidar, salwars, etc. These heavily embroidered ones are fabricated on silk, velvet, georgette, satin, and other luxurious fabrics. Gold and silver are the chosen embroidery colors while others continue to lend the grandeur. Bridal jewelry plays a pivotal role in accentuating the attire and completing the look. Jewelry Sets with maangteeka are thus in vogue. A regal jadau kundan set, luxe Polki set, graceful Meenakari set,  or a culturally exquisite temple set, the choice always depends upon the look you desire. Odette has an enviable collection of bridal jewelry as well as bridal bags. Poltis in velvet, Batuwas in metal, or embellished clutches each has a way of enhancing the look. A bride needs different styles of bags and jewelry for different occasions. Our range of collections makes it a one-stop shop for your bridal shopping. Nowadays accessories are also a part of weddings. Along with anklets, bangles, and brooches wedding outfits are being paired with stylish capes and body chains too. Designed hairbands and clips are finding their way into wedding closets. And who said we do not like to experiment! We know that attire is an amalgamation of colors and fabric, and role of designing cannot be undermined. At Odette, we like to put all together and come out with designs that have a class. Victorian undertones are as profound as subtly glamorous they are, and they form the basis of our designing escapades. Mamta Roy– Founder, Director Odette says “I was always fascinated by designs. My love for designs made me appreciate myriad styles from India and abroad. India is full of culture in this aspect too. Having developed a fondness for Victorian design, I want to come out with an aesthetic mix. I think today’s Odette stands testimony to this.” In short, design is the USP of our products.

Marigold! Bright yellow, fresh, summer, running around the house during festivals. These are all the things that come to our head when we hear the word ‘Marigold’. Now imagine having all of this in your wardrobe. A Mumbai based brand, Marigold is the true example of women power which has been started by Megha Shah and Menaka Hakani. A womenswear brand that encapsulates the vibrant beauty of the household flower marigold and produces ready to wear everyday garments. “Marigold is a very Indian traditional flower which is commonly used during poojas, festivals and on special occasions. It is considered to be auspicious and lifts up the whole place. The flower is a household name and is affordable. Hence, we thought starting a brand under this beautiful name is perfect that also resonates with our ideology”, says Megha Shah when asked about her brand’s unique name.  Founders of Marigold, Megha and Menaka are hardcore Mumbaikars who have started the pret-a-porter collection of clothes that is one of a kind. What makes them special, you ask? These clothes are fluid and you can pair them with pieces that are already in your closet! (Having that one piece that could be styled in multiple ways sounds interesting as well as sustainable.)  In this world where fast moving fashion is in, the thoughtful start of Megha and Menaka is here to create a statement. Talking about their idea behind the inception of Marigold, the designers say, “We don’t want to move too quickly with the fad. We don’t want to make something that is out of your wardrobe in the next 6 months. We want you to revisit your wardrobe again and again. Sustainability is our core value and hence each piece is curated in a way that encourages our clients to mix and match and carry a different look every time.”  Styling yourself might be easy but converting a day look into a night look might sound a little daunting. With these special pieces from Marigold, you can do this without much hustle (Isn’t it very versatile!)  The color palette of the clothing line of Marigold is very unique. The two designers, Megha and Menaka, specially hand pick the colors, embellishments and the fabrics. The designer duo pays very keen attention to detail as they are motivated by women of all age groups. They want to build this brand for the comfort of people where the wearers find it as their second skin. “The inspiration behind our brand Marigold is that it’s what I can see myself or my daughter or my mom wearing it. We want to make clothes that are likable by all age groups and suits each taste”, says Megha and Menaka with enthusiasm when asked about their whole idea behind Marigold. The fabrics for which the designers themselves make a run every time are light and mostly cotton to perfectly pair with the humid Mumbai weather. That’s what makes the brand authentic. Not just that, the clothes available with Marigold are all available at affordable prices.  This powerful team of two work well together which also reflects on the designs of their collection. Their individuality pops through every garment they make. Going forward, they also create designs that are timeless. They intend to make pieces that are classics and suffice your everyday look. The brand which is soon going to be a household name is currently focusing on connecting with their customer face to face. Moving ahead, Megha and Menaka have grand plans for their brand. Upon receiving immense love from the people during different pop ups and flea markets, they are notching up games. Being in pace with the tech-driven world, the designer duo are soon going to be online to curate a space that provides easy accessibility to people.  In today’s time, home grown brands are ruling the roost with women’s faces behind them. Marigold is one such brand that believes in the power of feminine energy and channelizes it to curate a sustainable future.  “Nothing is too difficult. No pool of knowledge is too small. Use what you already know and add to it. Build it up from there. Don’t let anything make you feel down; there will be roadblocks, but you’ll always get through them”, says the designers of Marigold. Megha and Manaka are not only the designers but are wearing multiple hats from being the researchers to marketers. Their inspiring journey is not only about the establishment of Marigold with a unique vision but is a powerful narrative that encourages each of us to take the smallest step and witness a change. By: Srishti Sreekrishna