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  Bengaluru, you’re officially PINK! Victoria’s Secret, the famed lingerie and beauty brand, finally opened its first store in the city on 15th December 2023 at Phoenix Mall of Asia and the grand opening was nothing short of fantastic. These new outlets have chosen distinctive cuts, colors, and designs that are customized to local clientele, while providing an unmatched shopping experience. The brand has chosen not only lingerie and sleepwear lines, including the ‘Dream Angels’ and ‘Victoria’s Secret Pink’ collections, but a variety of beauty items and accessories, to put up in their Bengaluru store. Plethora of bag collections like Cross body bags, shoulder bags, cosmetic bags, bag packs & totes. other Accessories: Travel bags, Wallets and cards cases, keychains, slides and slippers, crew socks, head wear etc., Beauty includes A symphony of Bombshell and Bare rose fragrances floated in the perfumes, body mists and lotions. Gloss & conditioning oils for Lips, washes & scrubs, Roller balls and travel size also gift sets are available. Slinky sleep wears such as Babydolls, cami set, pajama sets, robes, rompers & jumpsuits, slips, teddies & body suits. Great news for all the brides out there, VS has launched their new romantic bridal pieces to well past your special day. A dream experience awaits! Now you can Book a private bridal shopping appointment with Victoria’s Secret and get what you truly deserve, to be spoilt on your big day. Bengaluru this is your invitation to enter the Victoria’s Secret universe and find your own small bit of enchantment. By: Thushitha M

The launch of Sayaanika is rooted in a passion for preserving and evolving the rich heritage of Indian bridal wear. Driven by a desire to redefine bridal fashion, Sayaanika was founded with a commitment to providing brides with not just garments, but cherished pieces that tell a story and celebrate the essence of their special day. Talking about the launch Bia Sandhu, the Co-Founder of The Wedding Concierge said, “To launch Sayaanika in Bangalore was extremely close to my heart as they blend traditional styles for bridal wear with modern fashion through elegance, opulence and sophistication. As the Co Founder of The Wedding Concierge this was the perfect collaboration to kickstart our vision together and showcase Bangalore what’s in store for them.” In the recent Style Talk, the brand unveils its ideology and what it is aiming to achieve.   Take a look: What is the brand’s unique selling proposition (USP) that sets it apart from other bridal wear brands? Our USP is that our brides express their individuality through our garments with a focus on designing, exceptional customer service, and a transparent process, Sayaanika aims to be a unique and memorable choice in the competitive bridal wear market. What is the brand’s vision for the future of bridal wear in India? We want to blend traditional styles with modern fashion and make sure no bride is left out. We want to ensure to provide diverse taste, body types, cultural heritage and evolve with changing dynamics. How does Sayaanika define ‘elegance’ and ‘sophistication’ in the context of bridal wear? Elegance is something like “tastefully simple, graceful, timeless aesthetic and a sense of poise.” Sophistication would be “luxurious fabrics, intricate details, complexity and a polished appearance.” What is the target audience for Sayaanika’s bridal wear collections? We typically will focus on the bride to be (if any age factors it would be 20’s – 40’s) we also consider that there will be style conscious brides, traditional brides, contemporary and unconventional brides to work with. What design principles and inspirations guide the creation of Sayaanika’s bridal wear? Our design principles are rooted in the celebration of femininity, aiming to empower brides with confidence and grace on their special day. Our inspiration is from diverse cultural elements, translating them into exquisite embroideries, patterns, and textures that reflect a global yet deeply rooted aesthetic. We work tirelessly together to choose our best style to create a lasting legacy in the world of bridal couture. Like for our current collection our inspiration comes from the “mother of pearl” How does Sayaanika incorporate traditional Indian craftsmanship into its modern bridal wear designs? We take our inspiration from the rich Indian culture and we work with our artisans very closely to ensure that our designs are always having its roots but also making it chic for the new age brides. What role do fabrics and embellishments play in enhancing the elegance of Sayaanika’s bridal wear? We source high-quality fabrics renowned for their comfort and longevity, ensuring brides not only look stunning but feel at ease on their special day. Embellishments we use are intricate zardozi work, subtle sequin detailing, or handcrafted motifs, each embellishment is a carefully curated element that contributes to the narrative of the bridal ensemble. And that’s why we do not compromise on the quality of fabrics and embellishments we use because whenever a bride sees her garment she will remember the day she wore it and how happy she has been ever since. How does Sayaanika cater to the diverse styles and preferences of Indian brides? We always listen to our brides views, we don’t compromise on delivering the right fit, we do not copy or plagiaries, we make sure that the bride gets the best, all these put together make us good at what we do. The fusion of cultural influences in unconventional styles resonates with the brides taste. What trends and innovations does Sayaanika look forward to introducing in the bridal wear industry? We want to make timeless fashion that will aide the bride’s to use our garments over and over again by styling it differently. We want to create something that is always unique and foster a sense of exclusivity. Tell us about Customer Experience and Engagement. We offer exceptional customer experience and engagement by offering personal consultation and styling the bride. We also have an online store where the brides have a detailed description of the garments available. We value customer feedback as we use it to enhance our overall experience. How does Sayaanika ensure that each bride has a personalized and memorable shopping experience? When a bride walks in we make sure we understand her what she’s looking for before we start giving our views. We have garments that will suit every bride being it simple, classy and elegant or loud and extravagant. We also sit with our bride and work with combined effort closely that she has a huge smile when she wears a “Sayaanika” attire. What services does Sayaanika offer to assist brides in selecting the perfect bridal ensemble? We make sure we get the requirements from the bride and try to incorporate their likes in the silhouette and the embroidery of the outfit, making sure they are comfortable in our intricately curated pieces. How does Sayaanika incorporate technology and digital platforms into its bridal wear shopping experience? Sayaanika currently has a website through which customers can place an order. But we are developing something new and exciting to make the shopping seemless. What role does social media play in Sayaanika’s brand engagement and marketing strategy? As we all know, social media plays a huge role these days for promoting and getting recognized as a well known brand. We have been actively using platforms like Instagram, Facebook, Pinterest to get traction and trust. How does Sayaanika plan to foster a loyal customer base among Indian brides? As a brand, we are a family and tend to interact with our customers as a family, so we

International Women’s Day is this month, and it is essential to recognize and promote women’s great contributions to the fashion industry. These innovative designers not only influenced the industry but also paved the way for future generations. From ground-breaking innovations to classic designs. In the vibrant and ever-changing world of fashion, several high-quality designers have made an immediate impact on the worldwide style scene. These creative thinkers have impacted not only the way we perceive clothing but also the global fashion scene. From haute couture to ready-to-wear, their unique creations have graced the runways of fashion capitals all through the world, earning them praise and respect from fashion enthusiasts everywhere. Here is a list of 10 outstanding female fashion designers who have left a lasting impression on the world of style. Ritu Beri   Ritu Beri career took off in the early 1990s when she became the first Asian designer to lead the French fashion house, Jean-Louis Scherrer. Ritu Beri creations, which combine traditional Indian workmanship with contemporary patterns, are a celebration of cultural diversity and timeless elegance. Her designs frequently incorporate exquisite embroidery, brilliant colors, and great attention to detail, resulting in an effective marriage of East and West.  Ritu Beri’s collections have been displayed on world-renowned fashion runways, winning her praise for her distinct style and innovative creations. Her work has been praised both in India and around the world, helping to globalize Indian design.   View this post on Instagram   A post shared by Ritu Beri (@rituberi)   2 . Anamika Khanna Anamika Khanna is a top female fashion designer in India. She is the first Indian woman to display her designs at Paris Fashion Week. Anamika is renowned for fusing Indian textiles with western shapes and tailoring. The inspiring fashion designer has received numerous awards, including the Fashionably Yours Award from T2 and the Vogue Women of the Year Award. She has designed costumes for Bollywood celebrities such as Karishma Kapoor, Kareena Kapoor, and Jacqueline Fernandez. Anita Dongre Anita Dongre a revolutionary fashion designer, has made a lasting impression with her four separate businesses. Dongre’s designs seamlessly combine history and modernity, with jewel tones, Indian shapes, and flowery patterns. She uses bold yet feminine lines to explore the range of a woman’s wardrobe, from sarees and lehengas to jumpsuits and dresses. Anita Dongre’s bridal collection, under the Anita Dongre Label, has beautiful flower embroidery and detailed details on broad skirts that evoke natural elements. Her innovation extends to the and label, which addresses the needs of the modern lady through a blend of Western and Eastern fashion. The collection includes radical new styles in delicate hues and breezy fabrics that speak to the fashion sensibility of young Indian ladies at an affordable price. Dongre’s World Desi collection, which has received international praise under the Grassroots label, shows her flexibility. Inspired by Rajasthani folk art, it features delicate themes, airy materials, and gorgeous hues that highlight Indian craftsmanship on a worldwide scale. Anita Dongre’s diversified portfolio appeals to a wide range of audiences, establishing her as a renowned personality in the world of modern fashion.  4. Masaba Gupta Masaba Gupta brings a strong intellectual desire to the table. As an active reader, literary figures frequently inspire her. And she creates a collection based on the character. She seeks to bring modernity to ethnic designs. However, she strikes a balance between contemporary and traditional elements. She is known for her unique curtains and shapes. She combines elements of Tamil writing and old rock art into cotton and muslin fabrics. Her kurtas, skirts, sarees, dhotis, jumpsuits, and jackets are widely appealing. She shocked the fashion world by re-designing the traditional Levi’s Jacket with her iconic cow image. Her young and inventive looks make her a popular choice among Bollywood A-listers. What’s the secret of Masaba’s unique style? Her Indian-African background and her mother’s distinct sense of style. She is a regular during fashion weeks. Despite her youth, she is a strong opponent. 5.  Surily Goel Surily Goel’s designs reflect the stages of a woman’s life. They express her emotions and state of mind, including shyness, wonder, ambition, desire, and sensuality. Surily Goel prefers lively tropical colors. She designs for the independent and strong lady who isn’t scared to experiment with her appearance. Her line includes trousers, tops, coats, and dresses. Each boasts clean lines, glitter, and layers.   View this post on Instagram   A post shared by Masaba 🤎 (@masabagupta) 6. Payal Singhal Payal Singhal is best known for her wedding collections. She believes that wedding attire should be functional. But that doesn’t mean she sacrifices style. She gives her ensembles a contemporary and current style. She creates garments for a generation of ladies who grew up wearing Western attire. An ethnic look is appropriate for certain times. Women who normally wear pants and tees/shirts are uncomfortable with them. Payal Singhal set out to design comfortable traditional clothing. Her bridal collection includes light, breezy lehengas and sarees. She likes pastel colours and light jeweler motifs. She once stated that she would not create something she would be unwilling to wear. 7.  Rina Dhaka  Rina Dhaka is considered a model of new-age Indian fashion. Her designs are sharp, bold, and forceful, ideal for the modern woman. She is comfortable with a wide variety of textiles. Rina Dhaka has created stunning designs using leather, pashmina wool, georgette, chiffon, and organza. Flares, peplums, embroidery and lacework are her expertise. She only designs Western clothing. She specializes in skirts, trousers, draperies, jackets, tops, and woolens. Her ensembles include elements that women can wear separately. 8. Archana Kochhar Archana Kochhar’s designs are popular throughout generations. She specializes in Anarkali’s and sarees. she has changed the way people think of these traditional clothes. Her designs celebrate sensuality and the beauty of the feminine physique. This is why her dresses have soft yet defined lines and embrace the body. They could be austere or lavish. Archana Kochhar enjoys experimenting with Zari and sequins. Her lehengas have beautiful bustles