Indie Brands: India is a land of elegance and aesthetic beauty, and its cultural and heritage richness emanates from the fashion prevalent in the multi-varied drapes of the saree to the elaborately patterned hand-embroidered work on the garments. Of late, however, the fashion scenario in India has traversed far from traditional attire to have a say on the international fashion platform through its indie brands and trailblazing designers.
Indie Brands In India
Indie fashion in India is an interesting brew of creativity, sustainability, and roots. Independent designers, or more appropriately, labels represent uniquely different forms of fashion, unlike mass-produced attire. They are trying to tweak the very approach people take with fashion.
Sabyasachi Mukherjee:
Sabyasachi Mukherjee is one of the most famous names in Indian fashion who has taken Indian wear to a completely different level around the world. Of course, this includes gaudy bridal couture and impressive embroidery, being masterfully combined into a modern design with popular forms of traditional craftsmanship.
Anita Dongre:
Anita Dongre is a name synonymous with eco-friendliness and a strict adherence to traditional craftsmanship. Her label is synonymous with sustainability and organic fabrics.
Amit Aggarwal
Amit Aggarwal’s ideas about form and structure took shape growing up in a family of engineers and scientists. His childhood days were spent observing his father work on engineering projects. He has always been greatly inspired by science, which is evident in his design ideology today.
Raw Mango
Raw Mango is a label that rejoices in Indian textiles and traditional weaves, founded by Sanjay Garg. Sumptuous materials like silk and handwoven textiles find their places combined with minimalist design elements within the brand. Elegant sarees and lehengas, a show of India’s rich textile heritage with a glimpse to appeal to contemporary tastes, are themes floating in the collections repeatedly that are brought forth by Raw Mango.
Vaishali Shadangule
After being the first female Indian designer to showcase at Paris Haute Couture, Vaishali Shadangule is now the first Indian designer to open a store in Paris. Every Vaishali S garment is crafted to order, ensuring a unique piece. If you wish to make any alterations, our dedicated team is here to help. Contact us to create your perfect Vaishali S look.
Masaba Gupta
Masaba Gupta is a name that has become synonymous with bold prints and unconventional designs in Indian fashion. Her label, House of Masaba, gave a whole new dimension to traditional wear with its playful and eclectic aesthetic.
Rahul Mishra
Rahul Mishra aims to cultivate the kind of luxury that is mindful and observant of his philosophies of circular design. The slowed down processes of design and production allow him to encourage participation from the craft community across rural India while resetting the rhythm of his resource consumption’ to an environmentally conscious pace.
Torani
TORANI is a luxury brand that blends traditional Indian craftsmanship with the use of modern design elements. The brainchild of Savio and Laila, Torani creates intricate embroidery, rich fabrics, and flowing silhouettes.
Influence on Global Trends
Colour, texture, and pattern are among the reasons why Indian indie brands have percolated to influence global fashion trends. Trends in international fashion circuits are galvanised by the complex ways through which such Indie brands present fine embroidery, vivid prints, and luxury fabrics.
Challenges and Opportunities
While this might be a success for Indian indie brands, it is a case of appreciating challenges—how to deal with international markets, scalability issues, and threats to authentic craftsmanship with scale. These are also the hurdles that come along with huge opportunities for innovation and growth.
Conclusion
With Indie brands on the rise, proving themselves and their new approaches, the place of India on the fashion map could not be more justified. The reference one is making here is towards brands that do not just salvage the richness of traditional crafts and craftspeople but also set new benchmarks in the world of sustainability and ethical fashion.
