ABOUT JJ VALAYA
JJ Valaya, a pioneer in India’s luxury fashion and lifestyle design and a founding member of the Fashion Design Council of India (FDCI), continues to captivate with the timeless allure of the House of Valaya since its inception in 1992. Each season, Valaya’s creative passion reinvents this exceptional legacy, blending classic modernity to enchant elegant men and women worldwide. Welcome to the realm of JJ Valaya, where every stitch is a testament to the celebrated designer’s legacy — From the shimmer of hand-sewn sequins to the plush feel of velvet under your fingertips, every detail speaks of unparalleled quality and timeless sophistication.
The maximalist designer once again raised the bar for artisanal narratives with his latest showcase at India Couture Week 2024. His ‘MURAQQA’ collection, an ode to the designer’s 30-year legacy, expertly wove together the rich artistic traditions of Isfahan, Istanbul, and Delhi with a modern twist. Galactic embroidery adorned billowy skirts, while structured drapes showcased the brand’s hallmark fine craftsmanship. The star-studded runway event, set against opulent backdrops, left guests in awe of the designer’s grandiose vision. This collection not only celebrated JJ Valaya’s commitment to larger-than-life experiences but also marked a high point in India’s couture scene, cementing the label’s status as a master of sartorial excellence.
A riot of colours, a melange of Indian crafts, and an assortment of form-fitting silhouettes bloomed at the show organized by the Fashion Design Council of India (FDCI). The showcase has emerged as a modern Muraqqa with a stunning display of contemporary fashion. Drawing inspiration from the beautifully decorated albums of the Islamic world, the visionary designer crafted a breathtaking display that bridges past and present. The silhouettes exemplify the vision of fashion as a timeless art form, appealing to those who appreciate the depth of history in their contemporary wardrobes. Each piece in the collection served as a page in this new fashion Muraqqa, telling the story of the great cultural capitals through fabric, color, and intricate detail. The ornate designer’s work exhibited a fusion of historical artistry and state-of-the-art design, inviting viewers to explore the enduring beauty of civilizations through the lens of haute couture.
‘MURAQQA’ demonstrated the label’s signature blend of royalty, nomadism, and Art Deco influences. The designer’s work as a self-described “cultural archaeologist” was evident in the way he revived forgotten beauty from the past, creating timeless garments meant to be treasured for generations. Reflecting the label’s aesthetics, the intricate embroidery and motifs echoed the delicate brushstrokes of miniaturists, while present-day silhouettes and modern color palettes ensured relevance for today’s fashion landscape. This distinctive array of ensembles not only honored rich traditional heritage but also pushed fashion forward, embodying JJ Valaya’s philosophy of bridging eras. As a founding member of the Fashion Design Council of India, the designer once again proved his dedication to elevating Indian fashion on the world stage.
“Life is a canvas of limitless possibility. Paint it with the rich hues of luxury, the depth of timelessness, the flair of personal style, and the unique brushstrokes of your individuality. This is fashion as it should be—meaningful, exquisite, and utterly individual. Our commitment is to continually push these boundaries, ensuring that each collection is a fresh, exciting interpretation of our aesthetic, rooted in history but designed for the present. Each piece I create is a bridge between eras, a celebration of luxury, and an invitation to live with purpose and style. Our latest showcase embodies the Valaya ethos – bringing forgotten beauty to life in ways that resonate today.” expressed Mr. JJ Valaya.
JJ Valaya’s creations are for those who walk the line between heritage and innovation with grace. The ‘MURAQQA’ collection embodies this ethos, appealing to those who view fashion as an extension of their intellect and experiences. Reflecting the designer’s vision, the collection seamlessly exhibits that real luxury blends the best of the past with today’s flair. Each outfit invites you to live boldly and with a keen eye for beauty that spans ages.
