Sneakerheads love a good drop, especially when it is a rendition of a cult classic. Betting big on nostalgia, sports brand PUMA is dropping the all-new RIDER PLAY ON. A Silhouette reminiscent of the 80’s, it displays a playful yet futuristic aesthetic that is here to dominate 2020 streetstyle trends.
PUMA’s legendary 80’s running sneaker – FAST RIDER, which once brought the fun of running to the streets has been revamped to launch the all-new RIDER franchise. Continuing with PUMA’s ever popular Future-Retro approach, the latest drop is sure to influence India’s growing sneaker culture while still remaining grounded in its sports heritage. The first big drop in 2020,RIDER PLAY ON is the next generation of playful, casual-cool streetstyle.
Decked with a simplistic upper, the design language boasts of vivid color blocking as well as new material play. Reminiscent of the OG 1980 rendition, RIDER PLAY ON sits on a padded sole unit with a grippy gum outsole. High on both style and comfort, the newly developed RIDERFOAM midsole is made for high rebound while the subtle corrugated, shock-absorbing outsole is inspired from the original “federbein” construction.
RIDER PLAY ON drops at PUMA stores, in.puma.com and select retailers.
