Bringing fashion meets fizz together at London Fashion Week with Diet Coke. Fashion and drinks have always gone hand in hand, with champagne toasts at the end of runway shows and sipping on a soda during shopping sprees. Coke, the beloved low-calorie soft drink brand, has now teamed up with London Fashion Week (LFW) for a stylish collaboration. This partnership is a natural fit, as Coke has always been a favorite among fashion insiders and fans and is now the official soft drink of LFW.
Learn more about the famous coke and LFW association, where fashion meets fizz in this blog!
The association:
Cocacola has a long history of supporting the fashion business, sponsoring various events and initiatives. The latest collaboration with LFW is no exception, as the brand continues its support of the fashion community. This partnership will see sugarless Coke as the official soft drink of LFW, with a special presence at the event.
Fashion Meets Fizz:
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The beverage brand and LFW collab is a perfect match, as the brand’s light and refreshing taste aligns with the energy and excitement of the fashion world. This partnership will bring a unique and fun element to the fashion episode, as diet coke will be served at several events and provide a moment of refreshment for guests.
Key Moments:
In addition to its presence at LFW, the beverage brand will also host a series of events and activations, including a pop-up bar or the refreshment pop-up, a photo station, and custom merchandise. These events will provide a fun and stylish atmosphere for guests, as well as an opportunity for diet coke to showcase its commitment to the industry of fashion.
The pop-up bar:
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The beverage refreshment pop-up will be a highlight of the LFW experience, offering guests a stylish and refreshing break from the fast-paced event. The bar will feature Diet Coke’s signature low-calorie soda, as well as a variety of other drinks and snacks. The stylish and chic design of the bar will make it a must-visit destination for guests, offering a moment of relaxation and refreshment during the busy event. The bar will be designed with the iconic cola colors of red and silver, giving it a modern and stylish feel.
Interior Design:
The interior design of the Coke refreshment pop-up will be sleek and chic, showcasing the iconic cola colors and aesthetics. Guests will be able to relax and unwind in a stylish and modern setting, while sipping on their favorite fat free Coke drink. The bar will feature comfortable seating, sleek lighting, and state-of-the-art sound systems, providing the perfect backdrop for guests to enjoy the LFW experience.
Refreshing beverages and Snacks:
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The pop-up bar will feature Diet Coke’s signature low-calorie soda, as well as a variety of other beverages and snacks. The menu will feature light and refreshing beverages, perfect for keeping guests hydrated and energized during the fast-paced fashion event. In addition to the drink, the bar will also offer a variety of other non-alcoholic beverages, including juices, teas, and coffee. Light eatable items will also be available, including light bites and sweet treats, perfect for satisfying cravings during the event.
The Photo Booth:
The brand’s photo booth will also be a key feature of the LFW experience. Guests can step into the booth and strike a pose, with the Diet Coke logo as the backdrop. The photos will be a fun and memorable keepsake from the event, and a unique way for guests to showcase their love of diet coke and LFW.
Custom Backdrops and Props:
The Diet Coke photo box will feature custom backdrops and props, allowing guests to get creative and have fun while capturing their moment at LFW. The backdrops will be inspired by the iconic beverage’s colors and design, providing a stylish and modern backdrop for photos. Guests can choose from a variety of props, such as Diet Coke cans, sunglasses, and hats, to make their photos even more fun and memorable. The photos can be shared on social media, further spreading the word about the Coke and LFW partnership.
Custom Merchandise:
The beverage brand will also offer a range of custom goods, perfect for fashion and Coca-Cola fans alike. The merchandise will feature the iconic Diet Coke logo and colors, and will include items such as t-shirts, tote bags, and accessories. These items will not only make great souvenirs from the event, but will also showcase the wearer’s love for fashion and Diet Coke.
Conclusion:
The Diet Coke and London Fashion Week collab is a perfect match, bringing together the energy and excitement of the fashion world with the light and refreshing taste of the sugarless cola. The refreshment pop-up, photo box, and custom goods are just a few of the highlights of this partnership, and will provide guests with a stylish and memorable experience at LFW. The partnership between Coca-Cola and London Fashion Week is a testament to the brand’s commitment to the fashion industry and its continued support of the fashion community. Enjoy the fashion meets fizz, aka the ‘Diet coke and London Fashion Week collaboration’ as you go through the journey of fashion with refreshments.
