In recent years, the male grooming industry has experienced significant growth and expansion, with men becoming more open to experiment and expand their grooming routines. Driven by changing consumer attitudes, technological advancements, and a growing emphasis on self-care and personalised products. As the market continues to expand, it is expected that men will increasingly embrace a holistic approach to grooming. The emphasis on self-care and minimalism is expected to shape the male grooming landscape in 2024, with men seeking core, evidence-based products for their grooming routines.
Streamlined Skincare Trends: Men are increasingly gravitating towards minimalist skincare routines, favouring fewer products that offer multiple benefits. This approach involves opting for multifunctional products, such as all-in-one cleansers and moisturisers, aligning with the desire for simplicity and efficiency in grooming habits. The demand for facials and clean-ups that provide multifunctional benefits is also on the rise.
Tech-Driven Solutions: Technologically advanced skincare solutions, such as hydra facials and treatments based on microcurrents, are gaining popularity among men. The incorporation of cutting-edge technology appeals to those seeking efficient and effective skincare regimens that go beyond traditional approaches.
Advanced Skincare Ingredients: Men are recognising the importance of a comprehensive skincare routine that includes advanced skincare ingredients. This trend signifies a shift towards incorporating products that address specific skin concerns, showcasing a growing awareness of the health benefits associated with diligent skincare practices.
Luxurious Rituals for Feet and Hands: A noteworthy trend in men’s skincare is the attention given to feet and hand care, evolving into a luxurious male grooming ritual. This emphasis reflects a holistic approach to skincare, extending beyond facial concerns to encompass overall well-being.
Sustainable Skincare Choices: Men are increasingly showing interest in sustainable packaging and skincare products. This eco-conscious trend highlights a growing awareness of the environmental impact of skincare choices, with individuals seeking products aligned with their commitment to sustainability.
Grooming Beyond the Face: The grooming landscape for men is expanding, with some embracing grooming practices such as waxing and threading. This indicates a broader acceptance of various grooming techniques beyond traditional norms, emphasising personal preferences and diverse grooming habits among men.
- Attributed to Lakmé Academy Powered by Aptech
About the brand: For further information, please visit: https://www.Lakmé-academy.com/
Lakmé Academy, powered by Aptech, is a partnership that commenced in 2015 between two industry stalwarts with years of experience in their respective domains. While Lakmé Salon has been the top name in hair and beauty for more than 35 successful years, Aptech Limited has trained over millions of students globally since 1986.
The Academy offers courses that help students build skills for national and international fashion requirements and prepare them for emerging career opportunities in high-end salons, fashion photo shoots, and the runway.
According to a NSDC report, the beauty sector will require 1.42 crore skilled professionals by 2022, making it one of the fastest-growing providers of job opportunities. Aptech aims to bridge the gap between the fashion industry and young talent and provides industry-based training to turn aspiring students into skilled professionals.
Lakmé Academy, powered by Aptech, has won Best Professional Beauty Training Institute of the Year’ at ASSOCHAM’s 3rd Beauty, Wellness, and Personal Care Awards, 2020. It also won the Global Education Awards 2019 for ‘The Best Beauty and Wellness Training Institute of the Year’. Aptech Ltd. was also awarded the “Skill Learning Award for Beauty Training” by Franchise India in 2018.
