While on Ramayana, according to sources close to the Ranbir, it was reported that he willingly renounced alcohol and non-vegetarian food, and even refrained from indulging in late-night parties, to honour and prepare for his role as Lord Rama. It was said that RK’s decision to make these sacrifices wasn’t merely for public image, but was rooted in his dedication to feeling as pure as Lord Ram Entertainment News, Celebrity News, Latest Movie News, Breaking News | Entertainment – Times of India 

 – Source Times of India