“Sustainable” is a word that we come across frequently but do we know the value of it? Our fast-paced world is heading to destruction, but do you know how we can prevent it from happening? It’s a small step, but a great start. The concept of sustainability will help to extricate from this rabbit hole. In one of the many ways, we can switch to sustainable fashion. Here are the top 4 sustainable brands to look out for in 2024.
- The Summer House
A Bangalore-based label, “The Summer House” took by a storm for its products as well as its unique practices. The highlight of the label is the collaboration with 17 craft clusters across the country, to promote cottage industries. Gone are the days of unsustainable practices, “The Summer House” drapes its garments in luxury without compromising ethics. Their collections are made of ECONYL, a regenerated nylon woven from recycled fishing nets, and Tencel, a naturally derived wonder fabric that promises both comfort and eco-consciousness. Indisputably, they stand by their motto, “bridging the gap between age old craftsmanship and modern wardrobes”.
- Doodlage
“Doodlage” is a sustainable brand, that stands out for its creative solution of making clothes. This label has unlocked the secret to transforming what others see as waste – discarded fabrics, scraps, and rejected materials – into wearable art. Doodlage doesn’t just upcycle, it elevates. Genius, right? Picture jackets patched together with bold geometric shapes or bags adorned with mismatched textures and unexpected pops of color. If you are someone who is into whimsical fashion, then check out Doodlage’s collection, definitely a brand to look out for in 2024.
- No Nasties
No Nasties is a Goa-based label that employs 100% certified materials and also holds PETA’s vegan approval. If you are seeking casual wear like earthy-toned tees, and dresses with top-notch sustainability, “No Nasties” is a label you should check out. But their commitment to sustainability goes beyond organic materials and earthy tones. No Nasties conducts life-cycle assessments for each garment to measure its carbon footprint and they actively counteract them. For every piece you wear, a tree finds its home in the earth.
- Ethicus
Let us explore tradition and sustainability together with “Ethicus”, a Tamil-Nadu-based label specialising in handloom sarees. This authentic saree brand is a firm believer in the farm-to-fashion concept, as they cultivate their organic cotton and meticulously weave it into the cherished six yards of pure elegance. With every drape, you celebrate the gift of handloom, the whisper of eco-consciousness, and the timeless elegance that blossoms from the heart of Tamil Nadu.
Every decision counts, from the materials chosen to the way clothes are made, it’s all about being kind to our world. These brands are a glimpse into the stories being woven by sustainable Indian brands. Each label holds a unique thread, but they’re all united by a common purpose: to create fashion that’s sustainable yet elegant. Look out for these brands in the upcoming year and update your wardrobe with these brand pieces and go green!
By: Karnica
