LVMH, joined the leading French sponsors of the Paris Olympics 2024
LVMH (Louis Vuitton Moët Hennessy), the world’s largest French luxury business, announced a sponsorship arrangement with the 2024 Paris Olympics and Paralympics on Monday, 24th July, joining the leading French sponsors. LVMH’s Olympic sponsorship is a considerable shift from traditional sporting alliances. While luxury brands have occasionally sponsored individual athletes...
