The Coveted brings together some amazing fashion brands from around the world. The emphasis is on style, fabric, exclusivity and finish. They are truly a “Desire to own”! The Coveted launched its new collection recently with subtle colours and feminine look. Diverse India has a rich culture and heritage. The diversity of that bleeds into the fabrics from ancient times. The origin of Indian textile can be traced to the Indus Valley civilization and from back then it played an important role in trade & business with China, Rome & Egypt. The silks especially are a true delight for a fashion connoisseur. Being a brand from India, exploring to lay our foot into the global market, it only makes sense for us to “re-introduce” the Indian fabrics, the vibrant richness & beauty of it to the world and hence, of course we had to choose the queen of all fabrics – Silk to embark on this journey. Silk has for years been used in traditional Indian wear, we now aim to merge that with our designs and give birth to a new concept in International fashion. 

Brocade is every designer’s dream fabric. Dating back to the Middle Ages, brocade was back then too one of the few most desired luxury fabrics worn by nobility throughout China, Persia, India, Greece, Japan etc., it adds an instant feel & look of richness to any garment.  Georgette by itself is the epitome of femininity. An embroidered one with sequins makes it so much more delectable!

We decided to bring the two together to produce this piece of garment that is on a harmonious level of pure elegance.

Satin is a super soft silky feeling fabric. And when you combine it with pure silk, the pure satin silk fabric becomes a dream to drape your body with. A fabric that feels like Malai on the skin, a fabric that falls so beautifully, draping your body with pure sensuality & elegance.  Our desire to get the two married – Indian traditional silk & trending western design, to form a perfect match made in heaven kind of union comes alive with this royal collection.

This powder blue dress, a Georgette with Aztec inspired embroidery is another beautiful dress part of our all silk fusion collection – Indian traditional silk & trending western design, to form a perfect match made in heaven. This kind of union comes alive with this royal collection.

The Coveted,  provides a luxury experience while shopping that answers a woman’s need to wear a highly fashionable dress every time she steps out.

The Coveted