Hyderabad/ Chennai, May 12, 2023:  Vummidi Bangaru Jewellers (VBJ), a renowned heritage brand from Chennai, has achieved a remarkable feat by winning India’s first JCK Jewellers’ Choice Award in the platinum category. The JCK Jeweller’s Choice award, popularly considered as the Oscars of the Jewellery industry witnessed history being made with VBJ’s platinum Infiniti collection securing first place, in the Platinum Jewellery category for products priced over $10,000. Amidst an array of jewellery pieces exhibited by some of the world’s most acclaimed and illustrious jewellers, platinum Infiniti, from VBJ, stood as a formidable contender, marking a milestone moment for platinum’s journey in India as well as the brand. VBJ has emerged as the first Indian jewellery brand to win this prestigious award.

A big win for VBJ and Platinum Guild India for its first recognition within the platinum category at the industry’s most prestigious global awards platform!  Infiniti has won the Editors’ Choice as well as the Influencers’ Choice Award for best platinum jewellery. The victory is a testament to the remarkable craftsmanship and design that defines this unique platinum jewellery collection for men.

The platinum Infiniti collection, launched in collaboration with Platinum Guild International (PGI) India, has set a new standard in the precious jewellery category. Pioneering a new contemporary approach to jewellery design, this distinctive men’s jewellery collection explores a unique design language that seamlessly weaves in the resilience and subtle white sheen of the rare and precious platinum, with the remarkable allure of the tough and scratch-resistant ceramic. The collection includes a variety of timeless designs across men’s jewellery pieces like chains, bracelets, rings and cufflinks in a wide spectrum of colours – from electric hues to monochromatic schemes.

Speaking about winning the coveted award, Mr Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, said, “Infiniti our premier platinum product for men carries our hallmark of elegance and purity coupled with aesthetic design. JCK Influencers Choice Award is an acknowledgement of more than century-old sophistication in jewellery making that VBJ is proud of”.

According to Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI), “Congratulations to the VBJ team! Innovation drives platinum design because metal responds to creativity. The Platinum Infiniti collection is a testament to this innovation, as the strength of platinum seamlessly marries with the strength of ceramic. We are thrilled to see our partners receive recognition at international platforms, winning an award adjudged by jewellery connoisseurs amidst tough competition from other participants. This award further strengthens our belief and endeavours to keep experimenting with designs in platinum that exemplify modern minimalism and contemporary style and are also aligned with global trends.”

The judges for the Jewellers’ Choice award arrived at a decision following rigorous selection criteria where participants competed against the best in each of the 21 categories. These influencers and editors were from a wide cross-section of the jewellery ecosystem – gemologists, artists, jewellery aficionados, editors of magazines, etc.

JCK is the most renowned jewellery trade event in the world and is the place where industry professionals gather. It serves all major segments of the jewellery industry and delivers an out-of-the-world experience.

ABOUT VUMMIDI BANGARU JEWELLERS

Vummidi Bangaru Jewellers (VBJ) is a leading fine jewellery brand in South India. The brand is known to offer exceptional value to its customers, myriad choices and extraordinary quality in diamond jewellery, gold jewellery and Silver Ware. Established in 1900, VBJ is trusted by over six generations and has unflinchingly stood the test of time when it comes to harnessing the trust of patrons since its inception.

Today, VBJ has a significant presence, with two showrooms in Chennai (Gemini and Annanagar). The website www.vummidi.com allows jewellery connoisseurs to peruse through their elaborate collections. Vummidi Silverware (www.vummidisilverware.com) is synonymous with stunning designs and master artisanship, using its expertise for generations, to translate nature, ideas, precious stones and pure Silver, into veritable pieces of art.

Vummidi Bangaru Jewellers boasts of a full-service in-house unit comprising of a ‘Creative Center’, responsible for conceptualising unique and original designs and making the same at their own state-of-the art manufacturing facility.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

ABOUT JCK

JCK is the world’s largest and most trusted jewelry industry trade event. With 30 years of uniting the industry in Las Vegas, JCK continues to deliver an exceptional experience that serves all major segments of the jewelry industry.

Covering breaking news and the consumer-led style trends that shape the jewelry industry, with in-depth content on everything from cutting-edge technology and retail practices to industry commentary and, of course, the latest in design and fashion, JCK connects retailers, manufacturers, designers and other industry influencers who create the jewelry business and drive it forward.

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