Twamev hosted an invitation-only launch event in Bangalore for its first retail destination, which was attended by some of the most well-known and influential fashion figures in the city. Twamev’s artistic draperies and delicately handcrafted adornments form a magnificent combination of traditional and foreign cultures. The brand was inspired by the desire to promote uniqueness and create a platform for self-expression through luxurious occasion wear. Whether you are preparing for a wedding or curating your trousseau, you will discover a variety of options with a wide selection of apparel for both men and women. These possibilities are now available to you.
The Style.World had an exclusive Interview opportunity with Mr.Raghav Agarwal, CEO Twamev and had got insights about the brand.
1)What exactly does the term “Twamev” mean?
“Twamev” is derived from a Sanskrit phrase that translates to “You are the one.” The term encapsulates the brand’s philosophy of celebrating individuality and embracing one’s unique self-expression.
2) What is the concept that drives the brand?
The concept driving Twamev is to provide a platform for individuals to celebrate their uniqueness and express themselves through premium occasion wear. The brand aims to empower customers to make a personal statement and leave a lasting impression with their elegant and sophisticated attire.
3) In what ways does it manage to hold the interest of the audience?
Twamev holds the interest of the audience through its exquisite craftsmanship, attention to detail, and harmonious blend of classic and contemporary elements. The brand’s emphasis on elegance, opulence, and individuality resonates with fashion enthusiasts, captivating their interest and drawing them into the world of Twamev.
4) What products and services does the brand provide?
Twamev is a one-stop destination for wedding shopping, offering a comprehensive range of products. The brand caters to both men and women, providing a diverse selection of apparel in ethnic and Indo-Western categories. Whether you’re seeking traditional attire or a fusion of cultural influences, Twamev offers a wide range of options to suit your style preferences. From intricately designed ethnic wear (lehengas, sherwanis, and kurtas) to contemporary Indo-Western outfits, Twamev ensures that every customer finds their perfect ensemble for weddings and other special occasions.
5) What are the brand’s top five USPs?
Twamev’s top five unique selling propositions (USPs) are:
- Exceptional craftsmanship and attention to detail in every garment.
- A harmonious blend of classic and contemporary elements, creating a distinct aesthetic.
- Emphasis on elegance, opulence, and celebrating individuality.
- Premium occasion wear for both men and women.
- A captivating shopping experience with personalized assistance.
6) What are the most important patterns that Twamev is presenting?
Twamev showcases a variety of patterns that represent the brand’s aesthetic. Intricate traditional patterns, such as paisley motifs, delicate embroidery, and rich textures, are incorporated into the collection. These patterns highlight the brand’s commitment to exceptional craftsmanship and add a touch of opulence to the garments.
7) What is the best fashion advice for luxury shoppers?
The best fashion advice for luxury shoppers is to embrace their individual style and invest in timeless pieces that exude elegance and sophistication. Prioritize quality over trends, and focus on garments that enhance your natural beauty and make a personal statement. Choose brands like Twamev that celebrate individuality and offer premium occasion wear crafted with exceptional attention to detail.
The store’s opening day was quite successful, with a large influx of customers. “Coming from the National Capital Region, I am used to seeing such variety in Delhi markets, but Bangalore definately has a new destination for Indian traditional and modern fashion, and that destination is Twamev. The store has a brilliant ambience, and the variety of textures and embroideries available on all types of outfits is a joy to see”, says Shrishti Jaiswal- Editor in Chief The Style.World. The store boasts a brilliant ambiance and the wide range of textures and embroideries available on all types of outfits is a delight to behold. The store’s unique design mirrors the distinctive items it sells, creating the kind of memorable experience the company hopes its customers will have every time they shop there.
