Highlights from L’Oréal Paris’ Walk Your Worth Show at Paris Fashion 2024
Comments (0)

Highlights from L’Oréal Paris’ Walk Your Worth Show at Paris Fashion 2024

Seeks for L’oreal Paris walk your worth show at parity fashion week, Paris Fashion Week was brightened up by a fabulous spectacle of the L’Oréal Paris Women of Worth Campaign called “Walk Your Worth”. This year’s event not only presented beautiful clothes but also brought lots of messages which is really important in today’s fashion world. Alia Bhatt’s Grand Debut: Among the highlights of the year you had Alia Bhatt cementing her position as the face of L’Oréal Paris universe. She also walked the ramp in a beautiful and elegant gown donned from Gaurav Gupta Now, he is quite popular in the world of fashion for his creative designs and beautiful touches on the clothes through draping. Alia’s look was accompanied by shining makeup which enhanced her natural beauty and in one word – she was incredible, proving the show’s idea of acceptance of oneself and individuality. Aishwarya Rai’s Timeless Glamour: Ex Miss World Aishwarya Rai looked regal wearing a silky gown with a bubble at the base by the Mossi fashion house. The gown had a spectacular trail that called for four helpers to help carry, this made the gown and the beauty of Aishwarya sum up the beauty of the ramp Kendall Jenner’s Blond Runway Debut: It was the blond debut on the runway for supermodel Kendall Jenner who was spotted wearing a daring piece by Mugler. The silhouettes and lines were clear, futuristic and stylish – which was perfect for a contemporary fashion show. Kendall looked really simple with smooth hair and little makeup during the show so that all the attention was on the Mugler design. The way she walked was very powerful and simple and symbolized the free empowered 2024 woman fashion. Jane Fonda’s Sporty Elegance: The ageless beauty and style symbol of Hollywood Jane Fonda also graced the runway in a rather vibrant set OMG that had Philipp Plein shiny sneakers. The chunky sneakers were worn with opaque black tights that allowed for both style and exercise together with the sporty mode. The shoes were done in a mesh and metallic silver leather upper and the logo detailing gave an opulent feel to what is a sportswear inspired shoe. It was great to see Jane on the runway which highlighted that beauty and fashion does not end at any age. Diversity and Inclusion on Display: This year’s show provided better representation by including models of different colored skin and sizes. Both looked focused on the idea of individuality, and being yourself – something L’Oréal deeply champions. It was a beautiful lesson in how acceptance of individuality is important in always knowing that everyone should walk in their worth. Inspiration Behind the Show: The decision to center the show’s theme around “Walk Your Worth” was a good bump that created a reminder to women out there” of their beauty and worth. Apparently, every important collection by L’Oréal Paris attempts to give women confidence and this fashion show was a perfect embodiment of that. The event drove the idea home whereby beauty is not just skin deep; it is about how you hold yourself. Conclusion: As the curtains were drawn at the end of the show, its effects to the attendees are unmistakable. Instead of just being a beauty pageant walk for their cosmetic brand L’oreal, it represented the empowered women’s walk with diversity and ethnocentrism. With stars like Alia Bhatt, Aishwarya Rai, Kendall Jenner, Jane Fonda, Viola Davis, and other remarkable models at the forefront, the message was clear: every woman today should feel free to show off her value.

Read More
SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt
Comments (0)

SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

SuperBottoms, a leading sustainable D2C reusable cloth diaper brand, launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line. The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth nappies are made of organic cotton, absorbent, economical, and have no chemicals present in them as compared to disposable nappies. By focussing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfilment that arise from making thoughtful, responsible choices. The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision; it’s a gratifying experience that truly feels right.  Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign: “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to helping families make informed choices that are beneficial for their children and environmentally responsible.” Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor and Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly nappies that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.” The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favourite products. In addition to their renowned cloth nappies, SuperBottoms has expanded its offerings to include bumwear products that prioritise both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models. Campaign details: SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualised by Leo Burnett. To kickstart the campaign, it has been launched across multiple digital platforms.

Read More