SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

SuperBottoms, a leading sustainable D2C reusable cloth diaper brand, launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line. The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth nappies are made of organic cotton, absorbent, economical, and have no chemicals present in them as compared to disposable nappies. By focussing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfilment that arise from making thoughtful, responsible choices. The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision; it’s a gratifying experience that truly feels right.  Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign: “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to helping families make informed choices that are beneficial for their children and environmentally responsible.” Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor and Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly nappies that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.” The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favourite products. In addition to their renowned cloth nappies, SuperBottoms has expanded its offerings to include bumwear products that prioritise both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models. Campaign details: SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualised by Leo Burnett. To kickstart the campaign, it has been launched across multiple digital platforms.

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 Password sharing for Netflix? No more! The US has banned the use of the streaming service.

Password sharing for Netflix? No more! The US has banned the use of the streaming service.

The Netflix logo on display at the Netflix Tudum Theatre on September 14, 2022 in Los Angeles, California. On May 23, 2023, Netflix increased its crackdown on password sharing with people outside of their immediate family in an effort to shore up income at the largest streaming TV business. In a statement released on Tuesday, Netflix said, “A Netflix account is for use by one household.” (AFP) Many would-be Netflix subscribers will be dismayed to learn that the streaming giant is now actively against the practise of exchanging passwords. The corporation has announced additional methods to restrict access to members of the same home, thus blocking access to its service for users outside of the family who are located in the United States. Customers on the $15.50–$20 per month regular or premium plan are no longer permitted to give their login information to anybody outside their immediate family. However, for an extra $8 per month, Netflix also offers a family plan that allows two members of the same household to share one account, providing a savings of $6 per month compared to the individual basic plan. Netflix has not revealed how it will verify the identities of its subscribers, but it has promised that members of the same household will still be able to watch their shows and films whenever and wherever they like. Netflix’s resolve to tighten down on password sharing is the result of years of wasted money. The expected yearly loss to the corporation due to password sharing was $6 billion in 2021. With over 100 million users abusing shared passwords, Netflix lost out on a sizeable chunk of its income. Given the company’s lacklustre subscriber growth and massive customer losses (200,000 customers in the first quarter of 2022) this was an especially critical problem. Netflix’s original deadline for implementing the password-sharing prohibition globally was March 31, but the company now expects the transition to be complete in the United States by the end of June. Canada, New Zealand, Portugal, and Spain are just some of the nations where the corporation has started barring freeloaders. Netflix has developed new catalogues that may be accessed using genre-specific codes to help with the move. The business is also considering charging a premium for the ability to set up separate sub-accounts for individuals who live in the same home as a subscriber. Netflix’s crackdown on password sharing has hazards, despite the fact that the service’s stated goal is to increase income and get more people to pay for individual subscriptions. Netflix’s co-CEO Greg Peters said that some customers may cancel as a result of this move. The corporation is still committed to fixing the problem and protecting its clientele from future defection. It remains to be seen how users will respond as Netflix continues to adjust to shifting market factors, such as the launch of a $7 monthly package with advertisements. The increased price for non-subscribers is less than Netflix’s basic streaming plan, but it was implemented at a time when many Americans were cutting back on luxury purchases owing to soaring inflation. Market participants have reacted warily to Netflix’s recent move, sending the company’s stock down 2% on Tuesday afternoon. Investors clearly still have faith in the streaming giant’s capacity to adapt to the ever-changing entertainment business, as Netflix’s stock price has increased by 20% this year.

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