SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt
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SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

SuperBottoms, a leading sustainable D2C reusable cloth diaper brand, launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line. The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth nappies are made of organic cotton, absorbent, economical, and have no chemicals present in them as compared to disposable nappies. By focussing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfilment that arise from making thoughtful, responsible choices. The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision; it’s a gratifying experience that truly feels right.  Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign: “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to helping families make informed choices that are beneficial for their children and environmentally responsible.” Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor and Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly nappies that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.” The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favourite products. In addition to their renowned cloth nappies, SuperBottoms has expanded its offerings to include bumwear products that prioritise both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models. Campaign details: SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualised by Leo Burnett. To kickstart the campaign, it has been launched across multiple digital platforms.

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Mother’s Day with The Gift Studio’s  ‘Giggles & Wiggles’: A Range of Gifts for Mommy and Baby
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Mother’s Day with The Gift Studio’s  ‘Giggles & Wiggles’: A Range of Gifts for Mommy and Baby

Mother’s Day is a special occasion that allows us to celebrate the most important women in our lives. And what better way to show our love and appreciation than by gifting them something unique and special? The Gift Studio has curated a range of hampers that cater to the needs of new moms and their little ones, making this Mother’s Day an occasion to remember. Each hamper in the ‘Giggles & Wiggles’ segment is thoughtfully crafted with high-quality, utility-driven and premium baby products, making them the perfect gift for expecting moms or those who have just welcomed a little one into their lives. The hampers are thoughtfully curated and come in a variety of themes and sizes to suit every need. For those who are looking for birth announcement gifts, The Gift Studio highly recommends its special hampers such as Blessed with a Girl, Hello Baby New Born Collection, Blessed with a Boy, and Little Munchkin Hampers. These hampers offer a wide range of products for little ones that are perfect for pampering them and making their first few months special. The Gift Studio has curated an incredible selection of hampers for Mother’s Day, perfect for showing your appreciation and love to every mother figure in your life. Each hamper is carefully crafted to cater to different tastes and preferences, with unique names such as “A Bit of Care”, “Sweet Start”, “Pause Please”, “Home Chef”, “Caffeine First”, and “First Love”. Whether your mom loves to cook, enjoys her morning cup of coffee, or deserves a moment of relaxation, The Gift Studio has a hamper that will make her feel special and loved. Over the years, the Mommy-Baby gifting segment has grown with a demand for high-quality, utility-driven, and premium baby products. The Gift Studio understands this demand and has carefully curated their hampers to meet the needs of new moms and their little ones. Celebrate this Mother’s Day with the best gifting solutions from The Gift Studio. Choose from their curated selection of hampers and show your love and appreciation to the most important women in your life. #GiftingHappiness has never been easier!

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