‘Dubai, A Whole New You’, Featuring Saif Ali Khan and Sara Ali Khan
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‘Dubai, A Whole New You’, Featuring Saif Ali Khan and Sara Ali Khan

Dubai Department of Economy and Tourism unveils its latest campaign, ‘Dubai, A Whole New You’, featuring Saif Ali Khan and Sara Ali Khan The campaign video beautifully showcases Saif Ali Khan and Sara Ali Khan enjoying an exciting trip through Dubai, as they experience the best of Dubai’s vibrant culture and strengthen their father-daughter bond  Dubai Department of Economy and Tourism announces the launch of its latest campaign, ‘Dubai, A Whole New You’. Follow Saif Ali Khan and Sara Ali Khan across Dubai as they deepen their loving and playful father-daughter relationship, discovering new sides to each other’s personalities. The campaign video showcases their dynamic relationship blossoming further, against the backdrop of Dubai’s vibrant landscape. As two of Bollywood’s most beloved actors, Saif and Sara share a dynamic relationship, marked by openness, candour and playful banter – qualities that strike an emotional chord with viewers against the fitting backdrop of Dubai’s spectacular offerings. Embark on a virtual journey through some of Dubai’s most-loved sights and sounds. The duo gets competitive at the Real Madrid World theme park (the first of its kind in the world), setting the tone for new adventures that Dubai offers. With Saif taking the lead, they have the time of their lives cruising through the waters in a swanky Jet Car, dining at hotspots such as Krasota, the new Instagrammable attraction where every course is themed with an immersive 360 experience, and more. The dazzle of Dubai wins them over, as they discover ‘A Whole New You’ in each other.   Despite representing two different generations, their worlds collide in more ways than one. Saif takes over Sara’s Instagram, and Sara assertively gets behind the wheel in a Jet Car and takes her dad for a ride. The two share an incredible familial bond and time spent together in Dubai, away from their hectic schedules, is priceless. The proverbial apple doesn’t fall far from the tree, we realise, as we watch Sara match her dad’s charisma as well a sense of adventure and spontaneity. Understandably, they are hesitant to head back home. Drawing from family holidays, the essence of ‘Dubai, A Whole New You’ is of bringing families together to unwind and re-bond in Dubai. Through unique adventures and exciting experiences, Saif and Sara take a break from their everyday hustle to reconnect as a family, coming together to tick off items on their Dubai bucket list and reveling in all that the city has to offer. They share plenty of heartwarming father-daughter moments, and the campaign video is a showcase of how Indian families can also foster stronger connections with each other when travelling. Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism said, “As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.” Saif Ali Khan shared his thoughts, saying, “It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, ‘Dubai, A Whole New You.’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.” Sara Ali Khan adds: “It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime.” Dubai’s proximity to major hubs in India and seamless connectivity makes it an ideal destination for family travel, short haul vacations and stopover travel. The campaign showcases a broad spectrum of activities that promise to appeal to visitors across all age groups, from young couples to kids and parents, making it an exciting travel destination all through the year. For easy-to-plan surprises for the entire family, Dubai also offers a robust roster of attractions and experiences, from thrilling theme parks and watersports activities to world-class shopping malls and iconic landmarks such as the Bhurj Khalifa. About Dubai’s Department of Economy and Tourism (DET) With the ultimate vision of making Dubai, the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy, and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for the global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle, and outstanding quality of life, overall. DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and

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Top Paid Experiences In Dubai For An Unforgettable Visit
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Top Paid Experiences In Dubai For An Unforgettable Visit

Dubai, the dazzling city in the United Arab Emirates, has become synonymous with luxury, advancement, and breathtaking experiences. Whereas the city offers a surprising amount of free and budget-friendly activities, its true enchantment unfurls when you delve into the world of premium attractions. This blog takes you on a curated journey through Dubai’s most captivating paid encounters, guaranteeing your trip will be an unforgettable extravaganza. Top-paid experiences in Dubai: Famous Structures and Panoramic Vistas Burj Khalifa: At the Top: No Dubai visit is complete without scaling the world’s tallest building. Ascend the iconic Burj Khalifa and select from different perception decks, each offering unparalleled panoramic vistas of the city. Witness the sprawling forsake landscape combined with the cutting-edge cityscape at “At the Top,” the most noteworthy accessible floor. Get ready to be awestruck by the sheer scale of human accomplishment and the breathtaking beauty of Dubai. Ain Dubai: A Wheel Unlike Any Other Take off to new heights on Ain Dubai, the world’s tallest observation wheel. This structural marvel offers sumptuous cabins with breathtaking 360-degree views of the city’s dynamic tapestry. Indulge in a gourmet feast served by a butler whereas the world unfurls beneath you, making it a really unforgettable experience. Thrilling Experiences: Unleash Your Inner Daredevil Sky Views Edge Walk: Calling all adrenaline addicts! Take a walk along the world’s most noteworthy man-made walkway, perched 210 metres over the ground, on the 53rd floor of Address Downtown. Secured by a harness, it involves the invigorating feeling of strolling on air with breathtaking views of the Burj Khalifa and Dubai’s astonishing skyline. Not for the swoon of heart, this movement ensures a surge of adrenaline and a memory carved forever. XLine Dubai Marina: Set out on an exciting zip line experience over Dubai Marina. Take off at speeds of up to 80 kilometres per hour, giving a unique viewpoint of the city’s most notorious landmarks like the Jumeirah Beach Lodging and the Palm Jumeirah. Feel the wind in your hair and experience the invigoration of flying over the turquoise waters of the marina. Aqueous Experiences: Jump into a World of Wonder Atlantis Aquaventure Waterpark: Grasp the extreme water adventure at the world-renowned Atlantis Aquaventure Waterpark. Traverse exciting slides, encounter heart-pounding drops on the Aquaconda, or relax in the sluggish river. Interact with marine life in the underwater tunnel or witness the Leap of Faith, a near-vertical drop that takes you through a shark tank. This water wonderland offers something for everybody, making it an ideal family outing. The Palm Jumeirah: Underwater Experiences: Begin on an exceptional underwater adventure at The Palm Jumeirah. The Lost Chambers Aquarium at Atlantis The Palm offers an immersive experience through the legendary lost city of Atlantis. Witness a cluster of marine life, from magnificent sharks and playful dolphins to colourful coral reefs. On the other hand, head to the Dubai Aquarium & Underwater Zoo, home to over 140 species of oceanic creatures. Walk through underwater tunnels and wonder at the sheer differences of marine life. Delving into Culture and Heritage: A Lavishing Journey Dubai Desert Safari with Gourmet Dinner: Encounter the enchantment of the Arabian desert on a sumptuous desert safari. Venture into the huge golden sands in a four-wheel-drive vehicle, enjoy an exciting hill-bashing session, and witness a breathtaking desert sunset. Enjoy a gourmet dinner beneath the starlit sky, complete with conventional amusement like belly dancing and henna painting. This adventure offers a short look into the wealthy social legacy of Dubai while also adding a touch of luxury. Dhow Cruise with Dinner: Take a captivating journey on a conventional wooden dhow vessel along Dubai Creek. Voyage past famous landmarks like the Al Fahidi Historical District and the Dubai skyline, all enlightened against the night sky. Savour a scrumptious dinner, including Emirati and international food, whereas enjoying live music and splashing in the city’s dynamic atmosphere. Beyond the Tourist Path: Exclusive Experiences Await   Helicopter Tour: Experience the extreme bird’s-eye view of Dubai on a sumptuous helicopter tour. Take off over the notorious landmarks like the Burj Khalifa and the Palm Jumeirah, capturing breathtaking aerial scenes of the city’s structural wonders and the endless desert scene. This exclusive experience offers an exceptional viewpoint of Dubai’s grandeur. Hot Air Balloon Ride: Embrace a sentimental and peaceful experience on a hot discussion swell ride over the Dubai forsake. As the sun rises, delicately float over the brilliant sands, seeing the forsake scene come alive with the changing tones of the morning sky. This special encounter offers a quiet elude from the city’s hustle and flurry. A Culinary Adventure: A World of Flavours Awaits Dinner at Burj Al Arab: Treat yourself to an unparalleled culinary encounter at one of the world’s most famous hotels, the Burj Al Arab. Dine at one of their dazzling eateries, each offering a special vibe and breathtaking views. From the underwater wonderland of Al Mahara to the rich splendor of Al Muntaha, get ready to be astonished by both the food and the setting. Fine Dining at the Address Downtown: Savour wonderful food with a view at one of the numerous fine dining foundations found in the Address Downtown complex. Restaurants like Zuma offer modern Japanese food with dazzling views of the Burj Khalifa. On the other hand, enjoy a French culinary trip at La Petite Maison, all while enjoying the dynamic vitality of Downtown Dubai. Retail Therapy: Indulge in Luxury Shopping Dubai Mall: Embark on a shopping spree at the world’s largest shopping mall, the Dubai Mall. Housing over 1,300 stores, this retail haven caters to all tastes and budgets. From extravagance brands like Louis Vuitton and Chanel to high-street favourites, you’ll discover everything you crave beneath one roof. Do not miss the Dubai Aquarium & Underwater Zoo and the notorious Dubai Ice Rink for a break from shopping. Souk Madinat Jumeirah: Enjoy the charm of a conventional Arabian commercial centre with an extravagant turn at Souk Madinat Jumeirah. Walk through the labyrinthine walkways lined with handcrafted gifts, dazzling

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