Celebrity Collaborations Ruling The Market : Star-Studded Synergy
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Celebrity Collaborations Ruling The Market : Star-Studded Synergy

In the dynamic world of marketing, celebrity-brand collaborations have become a powerful tool for brands to captivate audiences and boost sales. From iconic fashion campaigns to innovative product endorsements, these partnerships have redefined the way we perceive both celebrities and brands. Join us as we take a closer look at these celebrity-brand collaborations that not only captured our attention but also left a lasting impact on the industry. Get ready to be inspired by the creativity, authenticity, and influence that these collaborations brought to the table! A|X Armani Exchange Unveils New Collection With Kartik Aaryan Get ready to amp up your style game as A|X Armani Exchange teams up with the suave Kartik Aaryan to proudly present its highly anticipated Summer/Spring 2024 Collection. Featuring an impressive selection of chronograph watches for men, this collection effortlessly blends style and practicality. Whether your taste leans towards timeless elegance or bold statements, the A|X Summer/Spring 2024 Collection offers something to suit every preference. Available in select online and offline stores: https://www.armani.com/en-in/armani-exchange/man/watches Celebrities join Seagram‘s 100 Pipers Glassware to Inspire People: 100 Pipers, Seagram’s 100 Pipers Glassware is excited to introduce the Play for a Cause campaign in collaboration with Mohan Foundation, a dedicated initiative striving to eradicate corneal blindness in India. Leading the charge are renowned celebrities including Aditya Roy Kapoor, Dia Mirza, Bhumi Pednekar, Randeep Hooda, Vikrant Massy, Saina Nehwal, and Harmanpreet Kaur, who will urge the public to join them in pledging to make India corneal blindness-free. Fossil Spring Collection for Fashion Upgrades with Kriti Sanon and Varun Dhawan Get ready to steal the spotlight and ignite a fashion frenzy with Fossil’s new Spring 2024 Collection for HER and HIM! Personally curated by the dynamic duo of Kriti Sanon and Varun Dhawan, this lineup is full of must-have accessories that scream style and individuality. From sleek watches to chic bags and funky finds like the irresistible ring watch, every piece is designed to amp up your look and make heads turn wherever you go with these celeb-approved styles! Available at select online and offline stores. Kareena Kapoor Khan Dressed In Sameer Madan Kareena Kapoor is styled by Rhea Kapoor and Chandini Whabi in Sameer Madan for the song ‘Naina’ by Diljit Dosanjh from The Crew. The Malian Bodycon has artful seamwork for contouring and is adorned with subtle ruffle accents on the body. In the second look, Kareena adorns Julianne with Miriam, believing the choice is yours in deciding how to dazzle at your party. Libas ropes in Kiara Advani as the Brand Ambassador Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new Brand Ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman. Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman: free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. Sonakshi Sinha Spotted In Tribe Amrapali Sonakshi Sinha was adorned in designs of Tribe Amrapali for the Heeramandi promotions. The Bollywood diva effortlessly elevated her style quotient with the brand’s unique pieces Round floral mirror & Chandraki Silver ring; complimenting these are 5 stunning Silver bracelets: the Dundubhi Ghungroo Bangle, Chandraki Bangle, Lpakshi Bangle, Navratna Stone Studded Bangle, and  Rangoli Ghungroo Bangle; and completing her ensemble are Silver Suryakamal colourful glass danglers, which lend a playful yet refined charm to her overall look. Clovia Announces Manushi Chhillar As Its New Brand Ambassador Clovia, India’s premier lingerie, sleep, and personal care brand, today announces former Miss World and rising Bollywood star Manushi Chhillar as its newest brand ambassador. This collaboration marks another significant milestone for Clovia as it continues to champion relatable conversations & celebrate the joy of being a girl while resonating with audiences nationwide. Manushi Chhillar takes centre stage in the brand’s latest National TV ad campaign themed around ‘Coffee to Club with Clovia.’ The young actress will be seen as the face of the brand in a 360-degree campaign spanning OOH, Digital media and TV.   Victoria’s Secret is bringing back its Fashion Show Victoria’s Secret announced its much-awaited Fashion Show is making its highly anticipated return! Brace yourselves for a spectacular extravaganza that encapsulates the essence of the iconic brand. It promises to embody the brand’s iconic essence, showcasing everything you adore about Victoria’s Secret and its renowned fashion show, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more. Vogue Eyewear’s New Campaign Featuring Taapsee Pannu Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu. This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life that truly matters and makes all the difference. The campaign, titled “Keep Playing,”  invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colourful facets. Ankush Bahugana spotted in Tribe Amrapali   Ankush Bahuguna adorned in designs of Tribe Amrapali for Cannes. He is wearing an intricately handcrafted vintage appeal neckpiece made of gold-plated silver with glass and colourful stones.  Ankush Bahuguna in Aulerth Jewellery at Cannes Film Festival Ankush Bahuguna adorned in rings by Aulerth for the Cannes Red Carpet event for his first appearance. Shahana Goswami in Aulerth Jewellery at Cannes Film Festival Shahana Goswami adorned in earrings by Aulerth for the Cannes Film Festival. Shantanu Maheswari spotted in a Neckpiece by Jaypore at Cannes Film Festival Shantanu Maheswari adorned in a neckpiece by Jaypore for the Cannes Film Festival. Anne Hathaway spotted in GAP Anne Hathaway adorned in designs of GAP in Rome. She is wearing a custom Gap white shirt dress designed by Gap Inc. Creative Director Zac Posen. The dress reimagines Gap’s classic white shirt. Mimicking the construction of the shirt’s collar

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Quarantined: Love in the time of Corona
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Quarantined: Love in the time of Corona

It was the best of times, it was the worst of times. After the French Revolution, these immortal words have found a new meaning in today’s war against a killer virus, Corona. This war is shaping up a whole new world order – new Superpowers will emerge, new mega trends will evolve, the world economy will hardly remain recognisable, moreover, you and I will have a new life. The quarantine is thus a very unique event in our lives. Even generations who have seen the World Wars confess that it is most dangerous when the real enemy is not visible. The biggest tactical disadvantage that we have in this war against COVID 19 is that you can’t trust anyone. From a stranger to your co-passenger to your next-door-neighbour, just anyone can transmit the Corona virus to you. It is as if the virus is a shape shifter and can take any form or shape. And thus social distancing has become the grand narrative, and the only way to fight the war, break the chain of the spread of Corona. The quarantine has become a norm rather than an exception during this war against the killer virus. And even in these extreme times of extreme measure when the intensity of emotions and feelings are at an extreme. May be not in its conventional pristine form, but love sure blossoms in an unconventional grey or even dark form. The quarantine has irreversibly changed lives.  The world is no longer the same. But love has its sway even in the time of Corona!  During my quarantine, I wanted to explore lives of others who are my co-passengers in this ordeal. I wanted to know when our mechanised lives are forced to become human and we are forced to break our routines, forced to relook at our lives as well as our relationships, and last but not the least, forced to give time to things and people who really matter, that too unlimited, what happens? And for a writer, creativity is your only trusted friend. So I created these characters, these protagonists and put them in the same premise of the quarantine and watch them respond and react to different scenarios that I toyed with as a writer. And as they say, the beauty of a short story is that you can travel to the end of the word and can be back before dinner. So I did my share of travel and made it back before dinner, literally. So Dark Love has been my inspiration in penning these six stories. The first story is about an affair between two office colleagues, the second explores the story of a male escort, who indulges in multiple affairs with clients. The third is about two people hooking up in an airport while the fourth is a narrative about a couple-both who indulge in an illicit affair. The fifth showcases a doctor’s paternal love to a girl who reminds him of his daughter while the last explores the complexity of the relationship between three people. Quarantined: Love in the time of Corona was not planned. My third book of The Luxe Trilogy was launched in February this year, so I was taking a well-deserved break after launching the three books of the trilogy, Decoding Luxe, Dark Luxe and finally Luxe Inferno in three consecutive years. But then, COVID 19 happened and I was locked down at home, rather quarantined. So the idea came into my mind to write something that every person will be able to relate to. Thus I started writing the book on the second day of the lockdown with a target that I should be able to make it available to my readers while the quarantine and lockdown is still on. Thus in 10 straight days and 10 straight nights, the book was ready and on April 12th it was launched in a virtual literary festival, eLit. My wife Sabiya designed the cover. The same day the book was made available to readers across the globe on Kindle. Usually, I take a year to write a book, but this was an exception and with the extension of the lockdown, more and more readers can read Quarantined during their quarantine. It is hard to read a book or watch a film that exactly depicts the scenario that the reader or audience is in. Quarantined aims to provide its readers a scenario which is exactly their own, so that more and more readers can identify with the protagonists and are able to make sense of the recalibration of their minds during this lockdown in their homes, outside the comfort of their routines. Every creative person has his or her own way or medium of expressing feelings towards events that goes around. As an author I write to express myself. My readers, though they love luxury the way I do, also know that my writings are very unconventional with very fluid boundaries in terms of subject matter and genre so they will love the book. With ‘Quarantined’ I look forward to gaining more and more new readers across the globe, who are my co-passengers in this quarantined time. This is a very special time, a time to introspect, a time to give a hard look at your life. And when it comes to a question of existence, every equation that defines your life is modified. So this book at this very special time is a way to commemorate the undying spirit all the fighters in this war against COVID 19. By Dr. Mahul Brahma – Author Dr Mahul Brahma is a luxury commentator, columnist and author of The Luxe Trilogy and Quarantined. He is an award-winning communicator and heads CSR, Communciations & Branding in a Tata group company. He is an alumni of MICA, St Xavier’s College, IIM Calcutta and University of Cambridge Judge Business School. His short films have won several awards and was screened at Cannes Film Festival. He loves to play golf and

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