Chumbak Plays Up The Nostalgia Of Pixel Art In Their New Homeware Collection
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Chumbak Plays Up The Nostalgia Of Pixel Art In Their New Homeware Collection

Chumbak, India’s leading home & lifestyle brand, has recently launched its latest collection, ‘Pixel Paisley Home’– an interesting take on the retro pixel era combined with timeless vintage motifs. Experience the vibrancy of the summer hues with the Pixel Paisley Collection, thoughtfully designed to infuse your outdoor brunches and indoor lounging with sunlit energy. This collection is ideal for weekend get-togethers, Al-frescos, and for your everyday. Speaking about the launch Shubhra Chadda, Co-founder & Director Product & Design, Chumbak, said, “Our Pixel Paisley Collection is an ode to the 80s & 90s era of pixel art infused with vintage motifs, each piece has interesting embellishments and detailing that is handcrafted by artisans in India. Nostalgia plays an integral role in our design, and we love to play it up in our own unique style which resonates with the consumer.” The Pixel Paisley Collection offers an extensive range of homeware that seamlessly blends function with form. The collection range includes – Dinnerware, serve ware, that includes dinner sets and steel ware along with soft furnishings that include cushions, throws and rugs. The range is a unique addition to the Chumbak’s commitment to offering distinctive designs that help initiate conversations and create memorable experiences.

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Lifestyle Brand Chumbak Unveils Its New Smartwatch Range On Amazon Fashion
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Lifestyle Brand Chumbak Unveils Its New Smartwatch Range On Amazon Fashion

Chumbak, a homegrown lifestyle brand known for its vibrant designs across Home & Accessories, is thrilled to announce the launch of its highly anticipated smartwatch on Amazon India, Starting at INR_2499. Available on Amazon Fashion, the innovative timepiece merges design and technology seamlessly, offering a must-have accessory for the modern woman. The Chumbak smartwatch is launched in 4 bands and 2 styles of Aluminum watch cases, designed in Chumbak’s signature flora & fauna motifs and colors. The smartwatch comes with Bluetooth calling, 100+ customizable watch faces, lightweight with a 1.83-inch HD display, and 24 x 7 Health tracking that monitors menstrual cycle, blood oxygen, heart rate, and BP. The watch seamlessly integrates with Android 5.0, IOS 9.0 or above. Chumbak has always been at the forefront of creating joyful and eye-catching products that resonate with their consumers and the introduction of the Chumbak Smartwatch represents the brand’s promising start to expand in the modern tech-lifestyle range. Furthermore, the Chumbak Smartwatch seamlessly integrates with smartphones via App which enables real-time notifications for calls, messages, and other push notifications. With its remote camera control feature, capturing perfect selfies or group photos is now easier than ever. Speaking on the launch of the Smartwatch, Shubhra Chadda, Co-founder & Director, Chumbak, said, “We love to design for our consumer’s evolving lifestyle needs. A smartwatch is synonymous to a woman’s every day, and we wanted to make the accessory more desirable and playful with our fun strap and watch face designs that are vibrant & energetic. We’re thrilled to launch this range on Amazon, making it accessible to millions and we hope the consumer loves it as much we do.” Saurabh Srivastava, Director and Head, Amazon Fashion India, expressed, “We are thrilled to launch Chumbak’s new Smartwatch on Amazon.in during our ‘Great Freedom Festival’ from 4th – 8th August, 2023. The new Smartwatch by Chumbak is an innovative timepiece that flawlessly blends design and technology and is a must-have accessory for the modern woman, offering a seamless integration of style and functionality. At Amazon Fashion, we  constantly provide our customers with an opportunity to elevate their style and stay connected with cutting-edge technology at great value and convenience.”

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Chumbak unveils the all-new Singa Streets, a #SingaporeInspired Collection of Homeware & Accessories in collaboration with LBB & Singapore Tourism Board
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Chumbak unveils the all-new Singa Streets, a #SingaporeInspired Collection of Homeware & Accessories in collaboration with LBB & Singapore Tourism Board

Contemporary lifestyle brand Chumbak recently launched its premium collection of Homeware & accessories that are Singapore-inspired. The collection includes a variety of cushions, wall décor, scented candle sets, copper bottles and tumblers, lunch boxes, wall plates, notebooks, bags, wallets & watches. In association with Little Black Book (LBB) & the Singapore Tourism Board (STB), this collection is designed thoughtfully to highlight Singapore’s old-world charm of the Peranakan Neighbourhoods, the Batik-inspired motifs and the vibrancy of the tile art. Speaking about the newly launched collection, Shubhra Chadda, Co-founder & Director – Product Design, Chumbak, said, “We’re absolutely thrilled to partner with LBB & STB to bring alive Chumbak’s version of Singapore through this collaboration. Singapore is a maximum city-state as you may call it. It’s amazing how the island country balances the sky-scraping towers and the lush foliage, new-age tech and age-old art effortlessly, and we’re excited to tell this story through this collection. At Chumbak our love for travel has always inspired us to create fun everyday lifestyle, and this collection does it seamlessly.  Our designers have thoughtfully retained the Singapore-inspired art forms and the home range is handcrafted by local Indian artisans supporting our mission of being truly designed in India.” Suchita Salwan, Co-founder LBB said, “We are thrilled to partner with STB & Chumbak for this one-of-a-kind collaboration. This Omnichannel campaign was unique since its inception – bringing the #SingaporeInspired Story to India through a multitude of extensions. Consumers relate to stories – and that’s the kind of content personalisation we aimed at with a clear objective to engage the consumer at every touchpoint and give them a taste of the city as we go”. Speaking about the collaboration, STB’s Mr. GB Srithar, Regional Director, India, Middle East, South Asia and Africa said, “We are happy to partner with Chumbak and LBB in this retail initiative. As part of our re-imagining consumer engagement initiatives, this collaboration is a creative way of presenting Singapore’s unique experiences, attractions and cityscape through well-designed, functional and colourful products. It enables us to reach out to a key audience segment for us in India – young millennials who form a significant part of Chumbak & LBB’s follower base. We believe that the Singapore-inspired collection of homeware and accessories will offer audiences a distinct glimpse into the country’s ever-evolving persona and trigger a desire to visit our vibrant city-state for their next holiday.” Bring home the old world charm of the Peranakan neighbourhoods with wall plates for your gallery wall, dive into a homecooked meal packed in a Batik inspired lunch box, unwind in the comfort of peranakan art inspired cushions, and island inspired scented candles from the collection.

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