Mohsina Mohiyadheen Karthik: From Shopping Enthusiast to Renowned Influencer
Comments (0)

Mohsina Mohiyadheen Karthik: From Shopping Enthusiast to Renowned Influencer

Mohsina Mohiyadheen Karthik: Shopping Enthusiast and Influencer As Women’s Empowerment Month goes on, stories of many such iconic women names are coming out. That’s why at StyleTalk we are sending out another inspiring story of a woman entrepreneur and influencer – Mohsina. Mohsina Mohiyadheen Karthik’s journey as an influencer is a story of cultural exploration, personal growth, and a deep desire to connect with others. Mohsina was always enamoured of her heritage, growing up in a close-knit Indian community in the Middle East. Despite the distance, her family instilled a strong sense of cultural identity, which fueled her desire to experience India firsthand. Mohsina‘s educational background reflects her fascination with commerce. After completing her schooling in commerce, she went on to earn a Bachelor’s degree in business administration and an MBA specializing in marketing. This combination of academic rigour and a natural inclination towards commerce paved the way for a successful career in branding and advertising. Mohsina’s Passion and Intentions: However, Mohsina‘s true passion resided in sharing her experiences and helping others. Her friends and family frequently sought her advice on everything from shopping and fashion to restaurant recommendations. This constant encouragement, coupled with a personal desire to share her cultural exploration and product experiences, finally pushed Mohsina to pursue influencing in 2020. Mohsina‘s content focuses on providing quality and value in the areas of lifestyle, fashion, makeup, and travel. She prioritizes authenticity and honesty, even in paid collaborations, ensuring her recommendations resonate deeply with her audience. This genuine approach has earned her the trust and respect of her followers, many of whom credit her advice for positive life changes. Mohsina’s Work-Life balance, Collaborations and Role Model Finding a work-life balance is crucial for Mohsina. She dedicates time to self-care through activities like journaling, listening to music, gardening, and long drives. Additionally, weekly spa visits help her unwind and maintain a healthy mind and body. Mohsina’s success is evident in her collaborations with renowned brands like L’Oréal, Juicy Chemistry, Colour Chemistry, Nykaa, and Sheraton. However, her true fulfilment comes from the positive impact she has on her followers. Mohsina’s role models are her father, who instilled the importance of integrity and discipline, and Princess Diana, whose unique style and commitment to social causes continue to inspire her. Mohsina’s Challenges and Strengths: One of Mohsina’s biggest challenges involved leaving a secure, well-paying job to pursue her passion for content creation. Despite initial concerns from her family, she found unwavering support from her husband, enabling her to embark on this new journey with courage and confidence. For aspiring influencers, Mohsina offers invaluable advice: focus on your strengths, develop genuine interests, and prioritize authenticity over fleeting trends. Building a loyal audience and attracting targeted brand collaborations takes time, but patience and dedication are key to success in this ever-evolving space. Mohsina and AI: While acknowledging the efficiency of AI, Mohsina expresses a preference for human connection. She envisions using AI as a tool but not relying on it to replace the personal touch that defines her content and interactions with her audience. Mohsina Mohiyadheen Karthik’s story is an inspiration to anyone pursuing their passion. Her journey highlights the importance of authenticity, resilience, and the unwavering support of loved ones. As the world of influence continues to evolve, Mohsina remains committed to providing valuable content and fostering genuine connections with her audience.

Read More
LynkTown: Where Commerce Meets Community
Comments (0)

LynkTown: Where Commerce Meets Community

In the dynamic realm of online shopping, where transactions happen at the speed of light, an important element has often been missing – the personal touch. E-commerce has undoubtedly reshaped our buying and selling habits, but in the process, it left behind the human connection that makes shopping an experience, not just a transaction. LynkTown, a groundbreaking social buying and selling app poised to redefine the way you shop and interact with brands. In this article, we will take an in-depth look at what sets LynkTown apart, its visionary founder’s mission, the emerging trends it embraces, and the pivotal issues it aims to resolve. Empowerment at Your Fingertips Imagine effortlessly managing both your online and offline shopping experiences, all within the grasp of your fingertips. LynkTown bridges the chasm between consumers and brands in a unique and innovative way. What truly distinguishes LynkTown is that you don’t need a dedicated e-commerce website to sell your products online.  With LynkTown, you can seamlessly link and dispatch products, collect customer measurements, handle alteration requests, and keep your loyal customers informed about your latest arrivals. With LynkTown, a unified link can be created that effortlessly presents and facilitates the global sale of fashion items. LynkTown’s ESCROW payment channels provide security and confidence for both buyers and sellers. However, the allure of LynkTown extends beyond the basics. It serves as a knowledge hub where you can gain real-time insights from a network of industry experts, fashion designers and researchers, transforming your brand into more than just a store. Diversity in Reach LynkTown’s versatility accommodates a diverse audience, catering to fashion designers, small business owners, artisans, and fabric sellers alike. It stands as a platform designed to amplify your online presence and broaden your customer base. Addressing E-commerce Challenges Head-On LynkTown was founded on a clear need to address significant issues in the world of online shopping. One major issue was the growing technology gap, which left many people struggling to keep up with the fast-paced changes in the digital world. This gap caused frustration among customers when they shopped online. Additionally, there was a noticeable lack of a safe and reliable platform for sellers to start and grow their online businesses. Trust between sellers and customers was in short supply. The main goal of LynkTown is to bridge these gaps. Its primary mission is to connect savvy shoppers with high-quality products and make communication quick and easy. The platform also aims to give sellers opportunities to sell their products and, most importantly, build trust with potential customers. A Community-First Approach More than a platform, LynkTown is a thriving community that nurtures growth. It extends support through influencer marketing and creator collaborations, alongside performance marketing strategies. LynkTown recognizes that in the ever-evolving eCommerce landscape, staying ahead of the curve is essential. Elevating Fashion with LynkTown LynkTown has taken a step forward by collaborating with top fashion designers. These collaborations bring invaluable insights and tips to their audience, ensuring that shoppers remain at the forefront of the fashion world. It’s not merely about selling; it’s about elevating your brand and forging deeper connections with your customers. “Live with Labels” Series: A Fashion Journey LynkTown has initiated an enlightening series called “Live with Labels.” This series features collaborations with various fashion designers, stylists, celebrity fashion experts, and industry insiders. These insights serve as a guide for aspiring fashionpreneurs and fashion enthusiasts alike, helping them navigate the dynamic fashion industry. One of LynkTown’s notable collaborations was with designer Shloka Sudhakar, known for creating luxurious clothing inspired by nature and architecture, infused with their exclusive signature elements. Additionally, LynkTown collaborated with Laxmi Krishna, who started her journey as a stylist for Urfi Javed and later became a fashion sensation. Her story serves as an inspiration to many. Celebrity stylist Karishmah Gulati also joined forces with LynkTown, sharing insider tips and tricks on styling beloved celebrities, drawing from her experiences in the industry. Furthermore, LynkTown collaborated with Devesh Pant, who revealed the secrets behind crafting iconic styles and setting trendsetting masterpieces. In the most recent collaboration with Latha Puttana, LynkTown delved into the art of upcycling, teaching viewers how to breathe new life into their favourite garments to create new memories.

Read More