Vijayawada’s Next-Gen Designers Shine at JD Design Awards 2024
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Vijayawada’s Next-Gen Designers Shine at JD Design Awards 2024

JD Design Awards 2024 wrapped up its first event in Vijayawada with an inspirational design extravaganza. The collections and designs presented had inspiring stories attached to them. Here, at the crossroads of imagination and innovation, young designers dared to envision the future of design through the lens of future fiction. Influential people from the media, academicians, premium brands, and design industry members attended the show.  The event commenced after the lighting of the lamp by Mr Nealesh Dalal, Managing Trustee, JD Institute of Fashion Technology, and Founder of JD School of Design; Mr Pramod Adhikari, Chief Mentor, JD Institute of Fashion Technology; Mr Giri Gangisetty, Managing Director, JD Institute of Fashion Technology, Vijayawada; Mr Venkatesh. Pusarla, Managing Director, JD Institute of Fashion Technology, Vijayawada; Ms Sri Latha, Brand Head, Oriana GRT; and Ms Haritha Reddy, CEO, Hiwaga Beauty Clinic, Vijayawada. JD Design Awards 2024: JD Institute of Fashion Technology students push the boundaries at the JD Design Awards 2024. Their designs go beyond aesthetics; each piece is a captivating story waiting to unfold. Witness the future of fashion—innovative, thought-provoking, and bursting with groundbreaking ideas. From intricate detailing to the incorporation of technology, the show opened the doors to innovation. The purpose of the event is to mobilise the youth of our country and shape their experiences. The curated design extravaganza showcased next-gen talent from Vijayawada, who have a passion for becoming future fashion industry leaders. Mr. Nealesh Dalal says, “These awards are at the threshold of disrupting the field of design thinking and its discipline. The youth of Vijayawada have shown what it takes to be fashion-forward. This is just the beginning. We envision this event as a platform that will propel young designers not just in India but on a global scale, shaping the future of design itself.” On the occasion were Mr. Ch. Govardhan Rao, Co-Ordinator & Professor, Textile Department from Vignan University, Guntur; Ms. Jayesh Maini, Founder, Label MJAYESH; CEO, AP Fashion Week; Ms. Dimple, Founder, Label Divaria; and Mr. Kalyan Sunkara, Head, U Media Entertainment. For the young designers at the JD Institute of Fashion Technology, the JD Design Awards 2024 are a cherished memory. The raw talent on display and the thrill of the awards created an unforgettable experience that will fuel their creative journeys for years to come. Showcasing exceptional talent in the JD Design Awards 2024 were: Uthanda. Prudhvi Devaraj Kumar was awarded the Excellence in Academic & Creative Design award for the collection Kinetic Fashion, which redefines clothing as a moving experience, merging technology & textiles to express style & reflect the soul’s journey. Kambla. Vennela & M.R.N.T. Sai Sushma were awarded the Best Executed Collection for the collection Cheriyal Mask, which takes inspiration and draws on the past while showing once again that good wins over evil. Sonali Pandey was awarded the Best Concept Award for the collection Samartha Kshetra, which, with nature-inspired designs, focuses on being sustainable using recycled materials and natural dyes. Badri Niharika was awarded the Best Design Collection award for the collection Magical Realism, which evokes a fantastical future where floating cities feature airborne farms and mesmerising entertainment. Vemulapalli. Kousalya was awarded the Most Innovative Collection award for the collection Urja, which blends geometrics with futuristic cuts keeping sustainability at its core Tanguturu Naga Rishitha was awarded the Best Critic Award for the collection Overvinde a Abusa which empowers the fight against abuse while promoting self-protection for an abuse-free future. Sangepu Prasanna Lakshmi was awarded the Jury Choice Award for the collection Sankhya, which intertwines the realm of numbers, communication, computing & connectivity to unite disparate worlds. Yarlagadda Sukanya & Iragala Lakshmi Prasanna were awarded the Periodic Collection award for the collection Dhuni, which blends asceticism & futuristic elements to represent a world where enlightenment & extraordinary abilities coexist. Kalepalli Sainadh was awarded the Experimental Collection award for the collection Social Society, which converts lifestyle to virtual reality while blending vibrance with tech gadgets. Nandhupalli. Divya was awarded the Unique Pret Wear award for the collection Beyond Shells, which mimics the dazzling colours of nudibranchs, symbolising a future of personalised medicine inspired by nature’s marvels. Puchakayala. Abhinaya Sri was awarded the Best Athleisure Award for the collection Puzzle Palette Partners, which features Rubik’s Cube-inspired attire, a revolutionary fusion that blends performance wear with dazzling colour gradients. Technological advancements and shifting societal needs are driving a wave of transformative change in the design industry. These Awards embrace this shift, empowering aspiring designers with clear direction and mentorship. They foster uninhibited creativity, serving as a launchpad for the next generation. The Awards provide a platform to showcase talent, network with industry leaders, and gain invaluable insights. By participating, designers are equipped to navigate and shape the future of design. Coming soon to the following cities: Bangalore Hyderabad Cochin About JD Institute of Fashion Technology To supply the growing market, JD Institute of Fashion Technology offers a wide variety of diploma courses in design, management, technology and art. JD plays a vital role in shaping students to be authentic and helping build the future generation of disruptive leaders.   Website: https://www.jdinstitute.edu.in/

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Suhana Khan’s Sustainable Statement: Repeating a Designer Dress for the Ambani Cruise
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Suhana Khan’s Sustainable Statement: Repeating a Designer Dress for the Ambani Cruise

Sustainable fashion is on a runway of constant change, but a new wave of awareness is cresting—the wave of sustainability. Gone are the days when fleeting trends dictated wardrobes and garments were considered disposable. Today, a growing movement of mindful consumers is seeking ways to express their unique style while minimising their environmental footprint. Enter Suhana Khan, the rising star and style icon of Gen-Z, who recently used her platform to send a powerful message: sustainable fashion is not just possible; it’s incredibly chic. Suhana Khan, daughter of Bollywood superstar Shah Rukh Khan, recently stole the show at a pre-wedding event for Anant Ambani and Radhika Merchant. But it wasn’t just her stunning looks that grabbed attention; it was her choice of outfit. Sustainable Fashion Of Suhana Khan: The Dolce & Gabbana Dress Suhana donned a beautiful black and blue floral midi dress from Dolce & Gabbana. The dress, featuring a trendy cutout detail, had already made a splash when Suhana wore it earlier this year for celebrated designer Rahul Mishra’s couture show in Paris. This repeat appearance of the designer dress (estimated cost: Rs. 1,74,424) highlights a growing trend: sustainable fashion choices. Suhana’s decision to rewear the luxurious outfit showcases the value placed on quality pieces, allowing them to shine on multiple occasions. Beyond the Price Tag: A Focus on Sustainability Suhana’s repeat wear goes beyond just saving money, although that’s certainly an advantage. The true focus is on environmental responsibility. By choosing to rewear a cherished garment, Suhana makes a conscious statement against the quick turnover of fast fashion and its impact on the environment. Effortless Style and Sustainable Choices Paired with sleek black sandals, the dress looked just as fabulous on the Ambani cruise as it did in Paris. Suhana’s confidence and effortless style shine through, proving that true fashion sense isn’t just about wearing the latest trends. It’s about owning your style and making conscious choices that are both sustainable and fashionable. Sustainable Fashion: A Movement for Everyone Suhana’s message may involve a designer dress, but the core message of sustainable fashion is accessible to everyone. Here are some ways to incorporate sustainable practices into your own wardrobe, regardless of budget: Invest in Quality: Move away from fast fashion and opt for well-made garments made from durable materials. This not only reduces waste but also allows you to build a timeless wardrobe that transcends passing trends. Look for classic cuts and neutral colors that can be easily mixed and matched over time. Consider natural fibres like organic cotton, linen, or hemp, which are not only more comfortable to wear but also have a lower environmental impact. Embrace Secondhand: Pre-loved clothing stores and online platforms offer a treasure trove of unique and stylish finds. Give a new life to pre-existing garments and discover hidden gems in the process. Thrifting and shopping secondhand is not only budget-friendly, but it’s also a treasure hunt, allowing you to unearth unique pieces that reflect your personal style. Get Creative with Upcycling and Tailoring: Don’t toss out clothes that no longer fit perfectly or that seem outdated. Learn basic tailoring skills or find a trusted tailor to alter pieces to your current style. Upcycling—transforming old clothes into something new and exciting—is another great way to add a personal touch and extend the life of your wardrobe. There are countless online tutorials and resources available to inspire you, from creative dyeing techniques to deconstructing garments and repurposing them into entirely new pieces. Support Sustainable Brands: Do your research and support brands that prioritise ethical production and eco-friendly materials. Look for certifications like GOTS (Global Organic Textile Standard) or Oeko-Tex Standard 100, which ensure responsible production practices and minimal environmental impact. Many sustainable brands also prioritise fair labour practices, ensuring that garment workers are treated ethically and paid fair wages. Suhana’s Statement Dress: More Than Meets the Eye At a recent pre-wedding ceremony for Anant Ambani and Radhika Merchant, Suhana turned heads in a stunning black floral midi dress by Dolce and Gabbana. The luxurious charmeuse silk flowed effortlessly over her slender frame, the bluebell motif adding a touch of whimsical charm. But what truly stole the show wasn’t the designer label or the exquisite craftsmanship—it was the story behind the dress. The prestigious Paris Haute Couture Week is where Suhana first donned the dress. Rahul Mishra, the celebrated Indian designer, presented his collection there, and Suhana likely attended the event to support her friend Ananya Panday, who walked the runway for Rahul Mishra. It was at this Paris Haute Couture Week that Suhana debuted the Dolce & Gabbana dress, not a Rahul Mishra design. Later, she opted for a sustainable choice by re-wearing the same dress for the Ambani pre-wedding festivities. The Dark Side of Fashion: A Fast Fashion Frenzy The fashion industry, often romanticised for its glamour and creativity, casts a long shadow when it comes to environmental impact. From resource-intensive production processes that guzzle water and energy to the mountains of textile waste generated each year, the industry’s footprint is undeniable. Fast fashion, characterised by cheap, trendy clothing with a short lifespan, is a significant culprit. Fast-moving trends and a culture of constant consumption fuel the production of collections at breakneck speed. The environmental cost is devastating. Suhana’s decision to embrace “repeat wear” goes beyond simply re-wearing a dress. It’s a call to action, encouraging a shift in consumer mindset. Instead of the “wear-it-once” mentality that fuels fast fashion, Suhana promotes a culture of mindful consumption, where quality pieces are valued and cherished for years to come. This not only reduces clothing waste but also allows for the development of a more personal and authentic style that transcends fleeting trends. A Trendsetter for Gen-Z and Beyond Suhana’s influence extends far beyond the red carpet. As a Gen-Z icon, her fashion choices inspire countless young people. By embracing sustainable practices, she paves the way for a more mindful approach to fashion within her generation and beyond. This shift in consciousness has

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Helen Anthony: From Milan to New York to London Fashion Week
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Helen Anthony: From Milan to New York to London Fashion Week

Fashion is a fast-paced industry that is always evolving and changing, and it takes a lot of talent, hard work, and dedication to stay ahead of the curve. One person who has made a name for herself in the fashion world is Helen Anthony, a designer who has made her mark on the industry with her unique and innovative designs. Discover Helen Anthony-from Milan to New York to London Fashion Week. Helen was born in Milan, Italy, and raised in a family with a passion for fashion. Her mother was a successful designer, and from an early age, Helen was exposed to the world of fashion and was fascinated by the process of creating beautiful schoolclothing. She decided at a young age that she wanted to pursue a career in fashion, and after finishing high school, she enrolled in a prestigious fashion school in Milan. After graduation, Helen worked as an assistant designer for several top fashion houses in Milan. Her passion for fashion and her talent for design quickly caught the attention of the industry, and she was soon offered a job as a designer for a well-known fashion house in New York City. How did the journey start? In New York, Helen honed her skills as a designer and learned how to create garments that were not only beautiful but also functional. She was known for her ability to mix different fabrics and textures to create unique and eye-catching designs, and her work soon caught the attention of the fashion community. In 2009, Helen was approached by a major fashion company to start her own line. She jumped at the opportunity and launched her first collection that was met with critical acclaim. Her designs were featured in fashion magazines and on the runway at New York Fashion Week, and she quickly became a sought-after designer. In 2012, Helen expanded her brand by opening a store in London, where she quickly gained a following of loyal customers. Her designs were worn by celebrities and trendsetters, and she became a regular at LFW, where her collections were always highly anticipated. Helen Anthony: From Milan to New York to LFW The designer is a rising star in the fashion world, having made a name for herself at some of the biggest fashion events in the world, including Milan, New York, and LFWs. Her unique blend of creativity and technical skill has earned her a reputation as one of the most exciting young designers of her generation. Despite her relative youth, Helen quickly made a name for herself in the competitive world of fashion. Her first collection was an instant hit, attracting the attention of top fashion editors and buyers from around the world. With her star on the rise, she was soon invited to show her designs at some of the biggest fashion events in the world, including Milan Fashion Week. Her presentations at this event were praised for their innovative and cutting-edge styles, and she quickly became one of the most sought-after designers in Italy.  After several successful seasons in Milan, Helen decided to take her designs to the next level and showcase them on the international stage. She made her debut at New York Fashion Week and quickly caught the eye of the industry’s biggest names. Her designs were seen as a breath of fresh air in a city known for its fast-paced and often trend-driven fashion scene, and she quickly became a staple at the event. With her reputation growing, Helen was soon invited to show her collections at LFW. This was a dream come true for the young designer, who had always looked up to the iconic British fashion scene. Her presentations at LFW were met with critical acclaim, with many fashion insiders hailing her as the next big thing in the industry. So what sets Helen apart from other designers? Firstly, her creativity and unique vision for fashion. Her designs are always inspired by her travels, her experiences, and her love for the art of fashion. She is not afraid to experiment with new materials, textures, and shapes, and her work is often described as a blend of tradition and modernity. In addition to her creative flair, Helen is also known for her technical skills. She is a master of tailoring and construction, and her attention to detail is evident in every piece she creates. Her clothes are not just beautiful, they are also made to last and are designed to flatter the female form. Despite her success, Helen remains grounded and dedicated to her craft. She continues to push the boundaries of fashion and is always looking for new ways to inspire and excite her audience. Her designs have been worn by some of the biggest names in the fashion world, and she has won numerous awards for her work. Top Fashion Trends:   Bold Colors: This season, bold and bright colors are making a big impact on the fashion platform. From neon greens to electric blues, these bold shades are sure to make a statement.   Power Dressing: Power dressing is back and better than ever. Sharp tailoring, strong silhouettes, and bold prints are all key elements of this trend.   80s Inspired: The 80s are back in a big way, with bold shoulder pads, bright colors, and oversized accessories.   Sustainable Fashion: This is a hot topic in the fashion industry, and it’s no different on the platform. Brands are incorporating sustainable materials and practices into their collections.   Streetwear: Streetwear continues to be a major trend, with oversized hoodies, graphic tees, and chunky sneakers making a big impact. In conclusion, Helen Anthony is a name that is set to become synonymous with fashion. Her unique blend of creativity, technical skill, and passion for her craft make her one of the most exciting young designers of her generation. Whether she’s presenting at Milan, New York, or London Fashion Week, Helen always manages to capture the attention of the fashion world, and we

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JD Institute of Fashion Technology Opens Admissions for 2021-2022
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JD Institute of Fashion Technology Opens Admissions for 2021-2022

JD Institute of Fashion Technology Admissions opens for the 2021-2022 academic year. Registration begins for the submission of admission applications. Established in 1988, the JD Institute of Fashion Technology is considered the most innovative and advanced fashion institute among fashion designers in India and internationally. JD Institute of Fashion Technology is one of the Best Fashion Designing Institutes in India. The fashion designing course and study material are designed by the industry experts after deep research, hence ensuring all the best and latest techniques and methodologies are incorporated. The course is designed in multiple ways so that the student is able to think creatively and beyond. The course brings innovation in student’s skills and practical training. The fashion designing courses in UG degrees and diplomas are not only the right fit for aspiring fashion students but also the fashion designers looking for advanced courses and growth. Various design programs at the undergraduate and graduate levels as well as diploma courses are available for registration. Designed by Industry experts and honored faculty, the courses, modules, and education at the JD Institute Of Fashion Technology are backed by the best research available for aspiring fashion designers in the field of Fashion design, Interior design, Fashion Stylists, Jewellery design and Event Management. JD Institute of Fashion Technology for the academic year 2021-2022 for admission has initiated the registration process in various design programmes like UG Degree (BSc), PG Degree (MSc) and various Diploma Levels. The institute now offers both online and offline applications for admission for eligible students. For admission to this institute, no entrance examination is required. Admission to various design programmes is granted only merit-based. The Eligibility Criteria for the admissions 2021-2022 at JD Institute of Fashion Technology in master degree programmes, students should have completed graduation from a recognized university. For bachelor degree programmes, students can seek admissions based on the Class 12 results from a recognized board. For admission in the diploma programmes, students should have passed Class 12 in any stream from a recognized board. To secure admission at JD Institute of Fashion Technology, complete the online registration process. Fill the online application form for admission. Online Registration will be available on the Institute website. Fill the application form and upload the documents. Pay the application fee and download the application form and take the printout of the same. The fashion industry is one of the booming industries in the world. Today fashion designers are not only required for fashion houses, celebrities, festive gowns but also for office wear, uniforms, baby clothes, gyms etc. also. The scope is vast and opportunities are enormous. Thus be ready now for the right flight to soar high in the limitless sky of possibilities. The correct direction and guidance can upscale your future prospect growth multiple times. JD Institute of Fashion Technology can answer any further questions you might have regarding any step of the designing admission application process. Now, you can connect with the Admission Counsellor and Our team of experts on Admission and Counselling to begin a smooth career in the institute. Best of Luck! Website: https://jdinstituteoffashiontechnology.com/ JD Institute of Fashion Technology Opens Admissions for 2021-2022

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COVID-19 AFFECTING THE MET GALA
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COVID-19 AFFECTING THE MET GALA

Corona Virus seems to have affected the whole world, alas the fashion industry too. Met Gala which was called Costume Institute Gala is a fund-raising event of the Metropolitan Museum of Art’s Costume Institute in New York City that is hosted every year in the month of May. Different designers display their work as garments that are worn by different celebrities and this helps the Museum raise funds. This year’s theme for the Met Gala was “About Time: Fashion and Duration”, but due to COVID-19, it is being postponed to further dates. Anna Wintour who leads the chairmanship at the costume institute since the 90’s announced – “Due to the unavoidable and responsible decision by the Metropolitan Museum to close its doors, About Time, and the opening night gala, will be postponed to a later date,” the editor wrote in a letter. The Met’s website announced, “The Met’s priority is to protect and support our visitors, staff, and volunteers, and we have been taking several proactive precautionary measures, including discouraging travel to affected areas, implementing rigorous cleaning routines, and staying in close communication with New York City health officials and the Centers for Disease Control.” An official date hasn’t been announced to reschedule the event and everyone just has to take a seat back and wait to experience the work of art in the form of garments by the designers. -By Preeti Karia.  COVID-19 AFFECTING THE MET GALA

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Quick easy tips to make your wardrobe sustainable
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Quick easy tips to make your wardrobe sustainable

In this age of fast fashion, a capsule wardrobe is required for a sustainable wardrobe Fashion industry is one of the highest polluting industries today. Only about 25-35% of the entire garment industry is focusing on recycling and upcycling. Thankfully, the awareness is growing and there is a shift in the industry towards going green, saving the ecosystem, slow fashion, reusable fashion and making conscious decisions. Sustainability is a vast subject and everybody has their own opinions. The easiest way out is probably to buy less! Buying less has a significant effect on the ecosystem. Buying less and making a conscious decision while buying helps in a lot of ways. Also, styling the existing garments gives the garments a second life and charm. In India, we have plenty of tailors and easy accessibility to them as who can not only design the garments, but also change the shape and look of the garment. Having a simple capsule break down also adds a lot of advantage to your decision making. For example, if you decide to fix at 40 pieces of garments in your wardrobe, you can break them down into sets of 10 for multiple purposes. 10 tops (few pair with multiple occasions) 10 bottoms (different type based on the occasion) 5-6 dresses (both formal and casual) 5 pairs of footwear (both comfortable shoes and heels) 5 jackets and shrugs (if need be) It is important to segregate to help you choose and reuse them. Wearing pre-owned pieces is also not wrong or swap with friends. There’s no harm in giving them a different look and reusing them. While buying a garment it’s also good to be sure as to how you want to use them and what are the multiple ways you can wear them.

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H&M is renting out!
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H&M is renting out!

H&M is renting out! In recent years the fashion industry has come under the scanner for its contribution to environmental pollution and is considered as the second most polluting industry. The amount of Green House Gases emitted from this industry is enormous and has devastating environmental impacts. In view of the impact of fashion on the environment, retail giant H&M announced rental service at its flagship store in Stockholm, Sweden as a test run to gauge consumer reaction before introducing the model in their stores, the world over. H&M is the latest entrant in the rental initiative, following in the footsteps of its competitors – Banana Republic and Urban Outfitters. Rather than mass manufacturing, brands have come up with novel ideas to rent clothes. However the rental programme has a limited curated collection with exclusive dibs for their loyalty program consumers.  The garments can be rented for a duration of three weeks, post which they have to be returned to the store. If the consumer fails to return them, they need to buy the garments. This way the fast production of clothes can be reduced to a great extent. The rental model will be tested for a period of three months. Whether it meets with success or not, remains to be seen. The Swedish Company is testing the waters before making a leap into the booming billion dollar rental market to make any changes or tweaks in their business model. H&M intends to offset more than it produces by 2040 and intends to go green.  #thestyle.world #H&Mrentalservice #h&m #fashionindustry #sustainability #environmentalconcerns #greenhousegases #flagshipstores #change #bananarepublic #urbanoutfitters #rentalservice #clothesonrent #wardroberent

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