South Korean Fashion Trends That Everyone Can Follow
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South Korean Fashion Trends That Everyone Can Follow

A global tastemaker, South Korea has been ignited by K-pop music and dramas in zealous interest in the liveliest culture, of which its fashion scene is a part. Dubbed “Seoul Style,” Korean fashion is lovingly referred to for its peculiar fusion of comfort, innovative styles, and youthful energy. Surprisingly, at times, it turns out to be quite achievable! This style guide is for some of the hottest trends in Korean fashion for 2024, proving that anyone can rock the Seoul Style—regardless of personal taste. Korean fashion: Comfort Is Key Korean fashion moves at a fast pace, propelled by the demand for comfort sans giving up on style. Here is how to dip into one of its very main elements: Oversized Silhouettes: Oversized is a great staple in Korean wardrobes. Think slouchy sweaters, jackets with loose fits that drape fluidly, and even roomier T-shirts. This trend supplies both effortless cool and versatility in layering. Pair the existence of an oversized blazer with skinny jeans for a chic contrast of volume. Knitwear Craze: Cozy knits are definitely a year-round favorite in Korea. They can be chunky, in full-bodied, cable-knit sweaters, or fine ones in pastel hues. Consider layering over a floral dress with a cropped knit cardigan for a playful effect or pairing a chunky knit with some straight-leg jeans and sneakers for a casual yet put-together vibe. Athleisure, sophisticated: The art of elevating athleisure is definitely perfected by Koreans. These are joggers paired with a statement blazer or leggings styled with a flowy top and heels. The point is to be on the line between sporty comfort and chic sophistication. Playing Proportions for a Dynamic Look: Cropped Everything: The cropped sweater, cardigan, and even jeans are super trending in Korea. This adds a very youthful touch and brings out interests in proportions in an outfit. Pair a cropped top with high-waisted pants or a skirt to elongate the legs and silhouette. Mastering Layering: Koreans are genius when it comes to layering—it adds a certain visual interest and dimension to their overall ensemble.  Channel Your Inner Y2K: The early 2000s are back and bigger than ever, and the Koreans aren’t missing out on the nostalgia: Cargo Pants Return: Utility The style comes back with a cargo pant, which takes a smidge of edge. Balance it up with a slimmer fit silhouette to avoid the though bulky shape. Pair it with a cropped top for a fresh spin. Up the ante in an unexpected way: wear one cargo jacket over a flowy dress. Y2K Inspired Tops: Get ready for an onslaught of butterfly motifs, graphic tees, and—for the most inspired—low-rise jeans. Offset such statement pieces with some decidedly modern elements—say, a tailored blazer or chunky sneakers. Embrace the Mix: Blend Styles to Create a Character: It is build on unexpected juxtapositions, which becomes sharp in Korean fashion: Streetwear Meets Luxury: Don’t be afraid to mix high-end with streetwear basics. Make a statement by pairing, for example, a designer bag with the helpless rips of boyfriend jeans or a luxury silk blouse with some big ol’ sneakers. The Power of Neutrals: A palette of beige, cream, and white is a central nexus in which Korean fashion operates. These neutral tones act like a clean, crisp color board that works well in an avant-garde style to create contrast. Feel free to dabble with texture and silhouette in this color scheme to add interest to your outfits. Accessory like Koreans: The Finishing Touches Korean fashion really focuses on the details. Here are some main accessories essential in raising your look: Chunky heels and platforms: Comfort trumps all, even in the case of heels. With platform soles or really chunky heels, it’s very trendy to bring on that extra height without letting go of comfort. Mini bags: These tiny bags that are carried crossbody are a hit in Korea. They bring out the little character in you and are great for keeping your small personal items. Take a bright-colored or one that is embellished to make that statement. Statement Earrings: Never be afraid to make a statement in some bold earrings. From oversized hoops to colorful danglers, there’s always a pair that matches every style. Embrace the Journey: That’s what Korean fashion is all about—having fun with your clothes and making statements in them. So go ahead, experiment, mix and match these different trends, and don’t be afraid to add your own touch. Get that little bit of inspiration from South Korea to create a fashionable yet comfortable wardrobe that speaks of your personality, one which commands attention anywhere. The thing is, fashion does not have a destination; it’s the journey. Enjoy the process of discovering different styles and what makes you feel confident!

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Hottest July Fashion Trends for Women (2024) 
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Hottest July Fashion Trends for Women (2024) 

The sun climbs high in the sky, casting long shadows and painting the world a vibrant gold. It’s July Fashion Trends, the heart of summer, and the fashion world reflects the season’s vibrancy. This year, trends for both men and women prioritize comfort and self-expression, with a growing emphasis on eco-conscious choices. July Fashion Trends:  Let’s delve deeper into the hottest trends, exploring the details and offering tips to incorporate them into your wardrobe, transforming you into a sizzling summer style icon. For the Ladies: A Symphony of Comfort and Statement Pieces The Reign of Comfort: Flowing Silhouettes and Natural Fabrics Gone are the days when squeezing into uncomfortable garments was considered fashionable. This July, prioritize comfort and embrace loose silhouettes that allow your body to breathe. Think of billowing maxi dresses in lightweight fabrics that dance around your ankles with every step. Imagine yourself in a breezy linen pantsuit, the perfect companion for a day exploring bustling city streets or a relaxed afternoon picnic in the park. Jumpsuits, once relegated to workwear, are now a fashion-forward choice, offering both comfort and style. The key to mastering this trend lies in the fabrics. Natural fibers like cotton, linen, and hemp are your allies in the fight against the summer heat. Cotton, a timeless classic, offers breathability and a soft feel against your skin. Linen, with its slightly wrinkled texture, adds a touch of effortless chic to any outfit.  Beyond Comfort: Embracing the Floral Fantasia  Florals are a perennial favorite, synonymous with summer’s carefree spirit. This July, the floral trend explodes in a kaleidoscope of colors and styles. For the romantics at heart, delicate ditsy prints in soft pastels evoke a sense of whimsical charm. Think of a flowy sundress with a ditsy floral pattern in lavender or baby blue, perfect for a lazy afternoon spent reading under a shady tree. If you crave a bolder statement, oversized floral prints are a show-stopping option. Imagine yourself in a maxi dress with a bold floral print in vibrant hues like fuchsia or emerald green – a guaranteed head-turner for any summer evening soiree. Sheer Magic: A Touch of Ethereal Beauty  Channel your inner ethereal goddess with strategically placed sheer fabrics incorporated into your outfits. This trend adds a touch of mystery and intrigue, perfect for the woman who wants to feel both beautiful and confident. Think of layering a chiffon blouse with a delicate floral print over a simple tank top. The sheer fabric creates a subtle peek-a-boo effect, hinting at what lies beneath without revealing too much. For a bolder statement, consider a sheer overlay on a flowy skirt. Imagine a maxi skirt in a solid color with a sheer overlay in a contrasting color or a complementary pattern. This creates a sense of depth and dimension to your outfit. The most daring option is a sheer dress worn over a slip. This look requires confidence and careful consideration. Choose a slip in a complementary color that offers enough coverage while allowing the sheer fabric to create a romantic and ethereal effect. Remember, balance is key when rocking the sheer trend. Avoid revealing too much skin, and keep the rest of your outfit simple and understated.  Sustainable Style: Feeling Good and Looking Good  In today’s environmentally conscious world, sustainable fashion is no longer just a trend, it’s a responsibility. This July, embrace eco-conscious choices by incorporating sustainable pieces into your wardrobe. Look for pieces made from recycled materials like polyester or nylon that have been given a new life. Organic cotton, free from harmful chemicals and pesticides, is another excellent choice for the environmentally conscious fashionista. Support brands that prioritize ethical production practices, ensuring fair wages and safe working conditions for garment workers. Many brands are now transparent about their supply chains, allowing you to make informed choices about the clothes you buy. A Pop of Color: Embracing the Sunshine  Don’t shy away from color this July! Embrace the vibrant energy of summer by incorporating bold and bright colors into your wardrobe. Tangerine orange, a fiery and energetic hue, is perfect for a statement piece like a flowy maxi dress or a tailored jumpsuit. Emerald green, reminiscent of lush summer foliage, adds a touch of sophistication and elegance to any outfit. Imagine yourself in an emerald green linen pantsuit, a perfect choice for a summer work event or a night out on the town. Statement Sleeves: A Touch of Drama  From voluminous puff sleeves to romantic ruffles, there’s a statement sleeve style for every woman. Puff sleeves, reminiscent of the Victorian era, add a touch of femininity and whimsy to any outfit. Think of a flowy sundress with voluminous puff sleeves that adds a touch of vintage charm to your summer style.

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Latest Fashion Trends from IS.U
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Latest Fashion Trends from IS.U

IS.U (Pronounced as Is You), a fashion apparel label founded by Rashi Menda. The brand’s spirit is centred around girl bosses – who are always on the go and want to look effortlessly stylish. The ISU brand exists at the intersection of fit, trends and personal style – providing comfort and trendy offering in the mid-segment fashion market. The brand recently launched a new collection with Radhika Apte. IS.U, a contemporary, millennial brand that empowers women to be themselves, encouraging and supporting body positivity, self-love and acceptance, will be launching a new collection with the powerhouse of talent, Radhika Apte. The collection is made to fit like a glove on the unique Indian body type, providing absolute comfort and confidence. With the aim to be the destination for trendy, body-positive clothing that makes one feel one’s best, IS.U is introducing this inclusive line. This collection was curated keeping in mind all the top trends of 2020 and the styles can be worn by all independent and empowered girl bosses of today. “When I read about ISU and the message it stands for; I knew this was the brand I wanted to associate myself with. ISU’s ideologies instantly matched with mine. In a world that is obsessed with perfection, it is important that we don’t succumb to the unrealistic standards set by society. We do not realise that it is not about breaking the norm; it is about creating the norm. This project is extremely close to my heart as it stands for self-acceptance, self-love and embracing oneself, wholly.” said Radhika Apte. ISU sells its exclusive collection on Zapyle.com and isufashion.com – Zapyle is an e-commerce platform for women who love fashion, all the options are curated as per user’s preferences, where they only see what they would really like to purchase. It will also be available on top e-commerce platforms such as Myntra, Flipkart, Amazon, Limeroad and Ajio. Here’s what Radhika Apte has to say on her collaboration with IS.U. What is your personal style and how well does IS.U reflect it? My personal style is really simple and subtle and I like to wear monotones mostly. I prefer reusing my clothes. I am very particular about the fitting and the clothes I wear should be comfortable. IS.U has designed clothes in a way that is quite comfortable. What made you collaborate with IS.U? Please give more details on the new collection. The clothes I wear need to be of a comfortable fit. My idea of comfort fit and prints mine matched really well with IS.U. The fabrics that are sourced and incorporated in the collection are best suited for Indian weather. The brand has experimented with various prints and different colour patterns keeping in mind the latest trends. The collection gives more for a retro vibe that has a lot of polka dots, print on print which I absolutely love and we usually don’t see much of that in the market. Which are your favourite looks from the collection? The satin slip dress, blue polka-dotted co-ord set, and dark-coloured floral dress are some of my favourite looks from the collection. What is your style statement and how close does IS.U come to your dressing style? My idea of comfort and style matches perfectly and is in sync with IS.U as they have designed outfits that suit and effortlessly fit on the unique Indian body type. They are an inclusive brand and are very particular about the fit which is why their clothes fit you like a glove. I also love the prints and colours they have used to curate this collection. How is IS.U different from other brands and what makes it unique? IS.U takes the shopping experience a step ahead and it doesn’t restrict itself to just “looking good” but also focuses on “feeling good” and being “YOU’. IS.U is a brand that empowers women to be unapologetically themselves and encourages them to be comfortable in your own skin. What is your take on sustainable fashion? Amongst all the cultural talks and discussions, climate change is at the vanguard. It is time we embrace eco-friendly and sustainability even in the realm of fashion. With the upcoming trends of 2020, a lot of brands are producing items that is contemporary and can be repurposed. What’s your fitness regime? I love to run, swim and do yoga. I usually juggle between these activities to keep myself fit. What’s your beauty regime? I consume a good amount of litres of water in a day. I refrain from washing my face too many times a day to not lose my natural facial oils as its good for your skin. I make sure I use toner and moisturizer on my face regularly. I do not wear makeup on a regular day when I’m not working. I make sure I remove my makeup and clean my face properly before hitting the bed. As I have a combination of dry and oily skin, I use my favourite cream that suits my skin type just well. What projects are you working on currently? I have been working on this really cool web series which is on pause due to the current situation. Unfortunately, I can’t talk about but we are going to announce it soon!

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Fashion Trends You Can Follow in 2020
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Fashion Trends You Can Follow in 2020

This is the time to declutter our lifestyles and make more sustainable and better decisions for ourselves. And while we are at it, we might as well look our best and rock the year. Here’s a cheat-sheet you can follow for the year, that will make you feel confident and set you apart from others, as this is the time to express your creativity and fashion freedom. Just remember that while some trends are worth-buying, some are worth reinventing. Strike a balance between the two. Dress up for the evening or night out with friends or dress down for the work party you need to attend. This is the perfect dress you can style your way. Having your accessories under control is equally important, so add some statement jewellery pieces, comfortable heels and you’re party-ready. Let’s embrace the Pantone Colour of the Year 2020 – Blue, with open arms. Blue is such a versatile colour that anyone can look good in it. And looking good at work is something we all want. But how to look different and unique, while being comfortable at the same time. Opt for this flowy Ikkat Printed Cotton Blue dress, which is trendy, sophisticated and comfortable as well. Printed dresses never go out of fashion and cotton dresses are a must, as it is perfect for Indian weather. Looking fab while travelling is a total necessity. As we click loads of pictures and have the best scenery to go along with, we just can’t miss out on such a time. Airport looks are a thing for a reason. So, stand out from the crowd with this gorgeous Maroon Silk A-line Maxi Dress. Travel to your favourite destinations and be comfortable throughout your journey. Pair this dress with some necklaces, bangles, a sling bag and some flats to complete your look. Expect functional and comfy clothing to dominate this year. This year is our time to shine, be it dinner parties or evening night-out with friends. One can go looking for glitter – gold or silver, sequences or embellishments in their outfits. But if all that glitter and sequins is not your cup of tea then you can go for silky and shiny fabrics, just like this elegant Green Solid Silk A-Line Dress. Opting for silk fabric is a great way to introduce shine to your wardrobe. They look premium and classic for every occasion. They can always be glammed up with a pair of earrings, neckpieces and heels. Experiment with accessories and create a look that is best suited for yourself. This year is going to bring more festive occasions and events that you need to be ready for. Sophisticated styles with little details like an asymmetric hem, multi-tiered dresses or little embellishments are something to look forward to. Keep things relaxed and dimensional, like how this Pink Embellished Shimmer A-Line Dress can be the perfect outfit for you. Look fabulous in this effortlessly pretty and stylish – Indo-western dress and don’t compromise on looking chic and beautiful. Complement this outfit with an elegant clutch and some simple classic jewellery pieces to go along with your look. Ignore outfits with heavy work that will make you look shabby and uncomfortable. Instead, go for comfortable contemporary styles that will bring interesting silhouettes to light. Fashion Trends You Can Follow in 2020

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