South Korean Fashion Trends That Everyone Can Follow
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South Korean Fashion Trends That Everyone Can Follow

A global tastemaker, South Korea has been ignited by K-pop music and dramas in zealous interest in the liveliest culture, of which its fashion scene is a part. Dubbed “Seoul Style,” Korean fashion is lovingly referred to for its peculiar fusion of comfort, innovative styles, and youthful energy. Surprisingly, at times, it turns out to be quite achievable! This style guide is for some of the hottest trends in Korean fashion for 2024, proving that anyone can rock the Seoul Style—regardless of personal taste. Korean fashion: Comfort Is Key Korean fashion moves at a fast pace, propelled by the demand for comfort sans giving up on style. Here is how to dip into one of its very main elements: Oversized Silhouettes: Oversized is a great staple in Korean wardrobes. Think slouchy sweaters, jackets with loose fits that drape fluidly, and even roomier T-shirts. This trend supplies both effortless cool and versatility in layering. Pair the existence of an oversized blazer with skinny jeans for a chic contrast of volume. Knitwear Craze: Cozy knits are definitely a year-round favorite in Korea. They can be chunky, in full-bodied, cable-knit sweaters, or fine ones in pastel hues. Consider layering over a floral dress with a cropped knit cardigan for a playful effect or pairing a chunky knit with some straight-leg jeans and sneakers for a casual yet put-together vibe. Athleisure, sophisticated: The art of elevating athleisure is definitely perfected by Koreans. These are joggers paired with a statement blazer or leggings styled with a flowy top and heels. The point is to be on the line between sporty comfort and chic sophistication. Playing Proportions for a Dynamic Look: Cropped Everything: The cropped sweater, cardigan, and even jeans are super trending in Korea. This adds a very youthful touch and brings out interests in proportions in an outfit. Pair a cropped top with high-waisted pants or a skirt to elongate the legs and silhouette. Mastering Layering: Koreans are genius when it comes to layering—it adds a certain visual interest and dimension to their overall ensemble.  Channel Your Inner Y2K: The early 2000s are back and bigger than ever, and the Koreans aren’t missing out on the nostalgia: Cargo Pants Return: Utility The style comes back with a cargo pant, which takes a smidge of edge. Balance it up with a slimmer fit silhouette to avoid the though bulky shape. Pair it with a cropped top for a fresh spin. Up the ante in an unexpected way: wear one cargo jacket over a flowy dress. Y2K Inspired Tops: Get ready for an onslaught of butterfly motifs, graphic tees, and—for the most inspired—low-rise jeans. Offset such statement pieces with some decidedly modern elements—say, a tailored blazer or chunky sneakers. Embrace the Mix: Blend Styles to Create a Character: It is build on unexpected juxtapositions, which becomes sharp in Korean fashion: Streetwear Meets Luxury: Don’t be afraid to mix high-end with streetwear basics. Make a statement by pairing, for example, a designer bag with the helpless rips of boyfriend jeans or a luxury silk blouse with some big ol’ sneakers. The Power of Neutrals: A palette of beige, cream, and white is a central nexus in which Korean fashion operates. These neutral tones act like a clean, crisp color board that works well in an avant-garde style to create contrast. Feel free to dabble with texture and silhouette in this color scheme to add interest to your outfits. Accessory like Koreans: The Finishing Touches Korean fashion really focuses on the details. Here are some main accessories essential in raising your look: Chunky heels and platforms: Comfort trumps all, even in the case of heels. With platform soles or really chunky heels, it’s very trendy to bring on that extra height without letting go of comfort. Mini bags: These tiny bags that are carried crossbody are a hit in Korea. They bring out the little character in you and are great for keeping your small personal items. Take a bright-colored or one that is embellished to make that statement. Statement Earrings: Never be afraid to make a statement in some bold earrings. From oversized hoops to colorful danglers, there’s always a pair that matches every style. Embrace the Journey: That’s what Korean fashion is all about—having fun with your clothes and making statements in them. So go ahead, experiment, mix and match these different trends, and don’t be afraid to add your own touch. Get that little bit of inspiration from South Korea to create a fashionable yet comfortable wardrobe that speaks of your personality, one which commands attention anywhere. The thing is, fashion does not have a destination; it’s the journey. Enjoy the process of discovering different styles and what makes you feel confident!

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Vijayawada’s Next-Gen Designers Shine at JD Design Awards 2024
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Vijayawada’s Next-Gen Designers Shine at JD Design Awards 2024

JD Design Awards 2024 wrapped up its first event in Vijayawada with an inspirational design extravaganza. The collections and designs presented had inspiring stories attached to them. Here, at the crossroads of imagination and innovation, young designers dared to envision the future of design through the lens of future fiction. Influential people from the media, academicians, premium brands, and design industry members attended the show.  The event commenced after the lighting of the lamp by Mr Nealesh Dalal, Managing Trustee, JD Institute of Fashion Technology, and Founder of JD School of Design; Mr Pramod Adhikari, Chief Mentor, JD Institute of Fashion Technology; Mr Giri Gangisetty, Managing Director, JD Institute of Fashion Technology, Vijayawada; Mr Venkatesh. Pusarla, Managing Director, JD Institute of Fashion Technology, Vijayawada; Ms Sri Latha, Brand Head, Oriana GRT; and Ms Haritha Reddy, CEO, Hiwaga Beauty Clinic, Vijayawada. JD Design Awards 2024: JD Institute of Fashion Technology students push the boundaries at the JD Design Awards 2024. Their designs go beyond aesthetics; each piece is a captivating story waiting to unfold. Witness the future of fashion—innovative, thought-provoking, and bursting with groundbreaking ideas. From intricate detailing to the incorporation of technology, the show opened the doors to innovation. The purpose of the event is to mobilise the youth of our country and shape their experiences. The curated design extravaganza showcased next-gen talent from Vijayawada, who have a passion for becoming future fashion industry leaders. Mr. Nealesh Dalal says, “These awards are at the threshold of disrupting the field of design thinking and its discipline. The youth of Vijayawada have shown what it takes to be fashion-forward. This is just the beginning. We envision this event as a platform that will propel young designers not just in India but on a global scale, shaping the future of design itself.” On the occasion were Mr. Ch. Govardhan Rao, Co-Ordinator & Professor, Textile Department from Vignan University, Guntur; Ms. Jayesh Maini, Founder, Label MJAYESH; CEO, AP Fashion Week; Ms. Dimple, Founder, Label Divaria; and Mr. Kalyan Sunkara, Head, U Media Entertainment. For the young designers at the JD Institute of Fashion Technology, the JD Design Awards 2024 are a cherished memory. The raw talent on display and the thrill of the awards created an unforgettable experience that will fuel their creative journeys for years to come. Showcasing exceptional talent in the JD Design Awards 2024 were: Uthanda. Prudhvi Devaraj Kumar was awarded the Excellence in Academic & Creative Design award for the collection Kinetic Fashion, which redefines clothing as a moving experience, merging technology & textiles to express style & reflect the soul’s journey. Kambla. Vennela & M.R.N.T. Sai Sushma were awarded the Best Executed Collection for the collection Cheriyal Mask, which takes inspiration and draws on the past while showing once again that good wins over evil. Sonali Pandey was awarded the Best Concept Award for the collection Samartha Kshetra, which, with nature-inspired designs, focuses on being sustainable using recycled materials and natural dyes. Badri Niharika was awarded the Best Design Collection award for the collection Magical Realism, which evokes a fantastical future where floating cities feature airborne farms and mesmerising entertainment. Vemulapalli. Kousalya was awarded the Most Innovative Collection award for the collection Urja, which blends geometrics with futuristic cuts keeping sustainability at its core Tanguturu Naga Rishitha was awarded the Best Critic Award for the collection Overvinde a Abusa which empowers the fight against abuse while promoting self-protection for an abuse-free future. Sangepu Prasanna Lakshmi was awarded the Jury Choice Award for the collection Sankhya, which intertwines the realm of numbers, communication, computing & connectivity to unite disparate worlds. Yarlagadda Sukanya & Iragala Lakshmi Prasanna were awarded the Periodic Collection award for the collection Dhuni, which blends asceticism & futuristic elements to represent a world where enlightenment & extraordinary abilities coexist. Kalepalli Sainadh was awarded the Experimental Collection award for the collection Social Society, which converts lifestyle to virtual reality while blending vibrance with tech gadgets. Nandhupalli. Divya was awarded the Unique Pret Wear award for the collection Beyond Shells, which mimics the dazzling colours of nudibranchs, symbolising a future of personalised medicine inspired by nature’s marvels. Puchakayala. Abhinaya Sri was awarded the Best Athleisure Award for the collection Puzzle Palette Partners, which features Rubik’s Cube-inspired attire, a revolutionary fusion that blends performance wear with dazzling colour gradients. Technological advancements and shifting societal needs are driving a wave of transformative change in the design industry. These Awards embrace this shift, empowering aspiring designers with clear direction and mentorship. They foster uninhibited creativity, serving as a launchpad for the next generation. The Awards provide a platform to showcase talent, network with industry leaders, and gain invaluable insights. By participating, designers are equipped to navigate and shape the future of design. Coming soon to the following cities: Bangalore Hyderabad Cochin About JD Institute of Fashion Technology To supply the growing market, JD Institute of Fashion Technology offers a wide variety of diploma courses in design, management, technology and art. JD plays a vital role in shaping students to be authentic and helping build the future generation of disruptive leaders.   Website: https://www.jdinstitute.edu.in/

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Radhika Merchant’s Dazzling Wedding Fashion: A Celebration of Elegance and Tradition
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Radhika Merchant’s Dazzling Wedding Fashion: A Celebration of Elegance and Tradition

Radhika Merchant’s recent wedding festivities to Anant Ambani were a whirlwind of glamor and tradition. Her impeccable fashion choices throughout the celebrations captured the hearts of millions, setting new trends for bridal wear. This article delves into the exquisite outfits Radhika donned for each event, along with the dazzling attire sported by the who’s who of Bollywood who graced the occasion. The Sangeet of Radhika and Anant: The pre-wedding sangeet ceremony embraced the theme of “Indian Regal Glam,” and Radhika embodied it perfectly. She opted for a custom-made masterpiece by designer duo Abu Jani Sandeep Khosla. The show-stopping outfit was a lehenga that drew inspiration from a chandelier. The light, multi-paneled skirt flowed in a cascade of pastel hues, shimmering with thousands of hand-embroidered Swarovski crystals. The intricate embroidery and the exquisite play of light created a truly mesmerizing effect. Radhika paired the lehenga with a choli (blouse) that accentuated her elegance and a delicate dupatta (scarf) that draped gracefully over her shoulders. The entire ensemble exuded a sense of modern luxury with a nod to traditional Indian craftsmanship. Celebrity Style at the Sangeet The sangeet ceremony was a star-studded affair, with celebrities bringing their A-game in terms of fashion. Aishwarya Rai Bachchan, the ever-stylish mother of the groom, turned heads in a shimmering golden lehenga by Falguni Shane Peacock. The intricate embroidery and voluminous skirt added a touch of grandeur to her look. Priyanka Chopra Jonas opted for a vibrant red lehenga by Sabyasachi Mukherjee, adorned with intricate gold work.  The Mameru Ceremony: A Touch of Sentimentality The Mameru ceremony, a pre-wedding ritual specific to Gujarati families, held a special significance for Radhika. She opted for a custom-made lehenga by Manish Malhotra, a renowned designer known for his modern interpretations of traditional Indian wear. The vibrant rani pink lehenga was crafted using the Rai bandhej technique on Banaras brocade, a luxurious fabric known for its intricate weaving patterns. This choice paid homage to her Gujarati heritage and instilled a deep sense of sentimentality in the occasion. The gold taar zardosi embroidery, a meticulous technique involving tiny metal threads sewn onto the fabric, added a touch of opulence. A unique detail was the “Durga-sloka” embroidery incorporated into the borders of the lehenga. The Haldi Ceremony: A Celebration in Yellow For the haldi ceremony, a pre-wedding ritual that signifies purification and blessings, Radhika chose a custom Anamika Khanna lehenga-choli. The vibrant yellow color, considered auspicious in Indian culture, was a perfect fit for the joyous occasion. The lehenga was adorned with intricate floral motifs, a signature style of Anamika Khanna. The delicate embroidery and the flowy silhouette exuded a sense of grace and elegance. The highlight of the ensemble was the phool dupatta (flower scarf), a tradition followed by the Ambani brides – Isha Ambani Piramal and Shloka Mehta Ambani also wore similar floral dupattas during their weddings.  The Pre-Wedding Festivities: A Fusion of Modernity and Tradition While details about Radhika’s outfits for the other pre-wedding festivities are scarce, glimpses from social media offer a taste of her sartorial choices. For her space-themed pre-wedding party, she donned a unique outfit that went viral. The dress, designed by Falguni Shane Peacock, featured a surprising combination of a flowing white skirt and armored golden accents. The juxtaposition of delicate fabric and bold metallic details created a futuristic yet ethereal look. The Celeb Guest List: A Fashion Extravaganza The pre-wedding festivities were a platform for celebrities to showcase their individual styles. Janhvi Kapoor opted for a pastel lehenga by Manish Malhotra, adorned with delicate floral embroidery. Shanaya Kapoor chose a vibrant lehenga in shades of pink and orange by lehenga queen Falguni Shane Peacock. Their youthful exuberance was reflected in their playful color choices and intricate designs. For the more traditional Mehendi ceremony, celebrities like Shloka Mehta Ambani and Isha Ambani Piramal donned intricate henna designs on their hands and feet, following a long-standing Indian tradition.  A Look Forward: The Wedding and Beyond With the sangeet setting the bar high, anticipation is building for Radhika’s wedding attire. Speculations suggest that she might opt for a more traditional red or gold lehenga, heavily embroidered with intricate designs and adorned with heirloom jewelry. However, considering her previous choices, there’s always a chance she might surprise everyone with a unique and unforgettable bridal look. One thing is certain: Radhika Merchant’s wedding festivities have been a masterclass in Indian bridal fashion. Her sartorial choices have not only captured the spotlight but have also inspired countless brides-to-be. With her impeccable taste and willingness to experiment, Radhika has cemented her place as a fashion icon, and her wedding fashion legacy is sure to be remembered for years to come.

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Paris Fashion Week 2024: Quiet Elegance, Escapism, and Experimentation
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Paris Fashion Week 2024: Quiet Elegance, Escapism, and Experimentation

Paris Fashion Week, a highlight of the fashion calendar, recently concluded, showcasing the exquisite craftsmanship and boundless creativity that defines this realm of high fashion. This year’s event wasn’t just about dazzling displays of wealth and extravagance; it offered a nuanced exploration of contrasting themes, reflecting the complexities of the current social and cultural landscape. Paris Fashion Week: A Return to Quiet Elegance: Several established houses opted for a focus on timeless elegance, catering to a discerning clientele for whom practicality and understated luxury reign supreme. Chanel, under the direction of the studio after Virginie Viard’s departure, presented a collection that embodied the house’s signature style. Richly embroidered and jeweled pastel tweeds, along with classic skirt suits and dramatic opera capes, offered a sense of hushed refinement. Patou, under the creative leadership of Guillaume Henry, echoed this sentiment with their “Rose” collection. Candy-colored separates, tailored denim, and functional knitwear prioritized wearability and a quiet joy, aiming to move away from the performative aspects of fashion. Embracing the Shadow Self: For some designers, the collections delved into a darker, more theatrical realm. Charles de Vilmorin’s “Rêveuse Bourgeoise” (Dreamy Bourgeoise) collection resembled a staged play, complete with fantastical elements like rodent masks, feathered accents, and flowing capes. These gowns, a stark departure from his ready-to-wear line, offered a dramatic escape from reality. Robert Wun’s tenth-anniversary collection explored the darker facets of the human experience. Entitled simply “Time,” it referenced decay, death, and the cyclical nature of life, employing decaying flowers, bone motifs, and even a full skull mask. These elements served as a stark reminder of life’s impermanence. Where Science Meets Nature: Pushing the boundaries of fashion, other designers used their collections as laboratories for experimentation. Iris Van Herpen, renowned for her blend of technology, science, and art, presented a series of breathtaking creations. Aerial sculptures with models seemingly embedded in the garments, garments echoing the movement of waves, and dresses adorned with sculpted pearls all showcased her innovative approach. For inspiration, Van Herpen collaborated with a French chemist, referencing the primordial life forms in the ocean and their influence on our senses. ArdAzAei, under the direction of founder Bahareh Ardakani, explored the intersection of geometry, mathematics, and nature. Inspired by notions of quantum physics and string theory, the collection featured silk and satin petals arranged in geometric and floral patterns, with crystals mimicking flower compositions. The use of double embroidery aimed to evoke a “big bang effect of light exploding from a dress,” blurring the lines between science and artistic expression. Conceptual Takes on Fashion:   The week wasn’t short on conceptual explorations either. Viktor & Rolf “Haute Abstraction” collection embraced a playful absurdity, reminiscent of their iconic “Atomic Bomb” collection from 1998. Geometric shapes, squares, and spheres were playfully combined with the human form, resulting in a sense of whimsical freedom. Rahul Mishra, an Indian designer, presented “Aura,” a collection inspired by mysticism and the universe. Surreal silhouettes, created with metal structures and contrasting glass elements, were intricately hand-embroidered, referencing the intangible and spiritual. The dominant use of black symbolized “a condensation of all colors, mystery, infinity.” Sportswear Gets a Couture Upgrade: With the upcoming Olympic Games casting a long shadow, some designers incorporated a sporty influence into their collections. Dior’s show, held before a backdrop of female athletes, paid homage to the power and grace of movement. Peplum elements, draping, and moiré jacquard created a sense of dynamism and a celebration of the female form in motion. Balenciaga, always a trendsetter, merged the legacy of founder Cristobal Balenciaga with subculture codes. Upcycled materials, hand-dyed faux fur, and repurposed jackets transformed into trousers showcased their ability to elevate the everyday into the realm of high fashion. A Touch of Mystery at Jean Paul Gaultier: Haute Couture Week wouldn’t be complete without a touch of the unexpected. This year, Jean Paul Gaultier invited Nicolas Di Felice, head of Courrèges, to present under his label. Di Felice showcased a minimalist collection, focusing on a sporty, contemporary aesthetic. Models with veiled faces sported sheath dresses and trompe-l’œil créations, perhaps questioning the value of anonymity in a world obsessed with self-promotion. Paris Fashion Week 2024 was a testament to the enduring power of craftsmanship and the boundless creativity of the fashion world. It provided a glimpse into the future of fashion, where tradition and innovation collide, and designers explore the complexities of the human experience through their art. The Rise of Sustainable Practices: While couture is known for its luxurious materials and intricate details, a growing awareness of sustainability was present. Upcycling and repurposing materials, as seen in Balenciaga’s collection, offered a glimpse into a more responsible future for high fashion. Additionally, designers like Iris Van Herpen are increasingly collaborating with scientists to explore innovative, sustainable materials. The Blurring Lines Between Ready-to-Wear and Haute Couture: The distinction between ready-to-wear and couture is becoming less rigid. Patou’s focus on practicality and wearable pieces suggests a shift towards a more versatile form of couture. This could cater to a wider clientele who desires the exquisite craftsmanship of couture but also wants garments that integrate seamlessly into their everyday lives. The Influence of Technology: Technology is no longer a novelty in couture. From Iris Van Herpen’s 3D-printed details to ArdAzAei’s exploration of mathematical principles, technology is becoming a powerful tool for pushing creative boundaries and achieving previously unimaginable designs. We can expect this trend to continue, with even more innovative applications emerging in the future. The Future of Luxury: Haute Couture Week offered a glimpse into the evolving definition of luxury. It’s no longer just about exorbitant price tags; it’s about exclusivity, craftsmanship, and the ability to own a piece of artistic expression. The focus on quiet elegance and wearable pieces suggests a shift towards a more subtle and sophisticated form of luxury. A Reflection of Our Times: The contrasting themes of the collections, from escapist fantasy to quiet contemplation, mirrored the complexities of our current world. In a time of social and political unrest, some

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Hottest July Fashion Trends for Women (2024) 
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Hottest July Fashion Trends for Women (2024) 

The sun climbs high in the sky, casting long shadows and painting the world a vibrant gold. It’s July Fashion Trends, the heart of summer, and the fashion world reflects the season’s vibrancy. This year, trends for both men and women prioritize comfort and self-expression, with a growing emphasis on eco-conscious choices. July Fashion Trends:  Let’s delve deeper into the hottest trends, exploring the details and offering tips to incorporate them into your wardrobe, transforming you into a sizzling summer style icon. For the Ladies: A Symphony of Comfort and Statement Pieces The Reign of Comfort: Flowing Silhouettes and Natural Fabrics Gone are the days when squeezing into uncomfortable garments was considered fashionable. This July, prioritize comfort and embrace loose silhouettes that allow your body to breathe. Think of billowing maxi dresses in lightweight fabrics that dance around your ankles with every step. Imagine yourself in a breezy linen pantsuit, the perfect companion for a day exploring bustling city streets or a relaxed afternoon picnic in the park. Jumpsuits, once relegated to workwear, are now a fashion-forward choice, offering both comfort and style. The key to mastering this trend lies in the fabrics. Natural fibers like cotton, linen, and hemp are your allies in the fight against the summer heat. Cotton, a timeless classic, offers breathability and a soft feel against your skin. Linen, with its slightly wrinkled texture, adds a touch of effortless chic to any outfit.  Beyond Comfort: Embracing the Floral Fantasia  Florals are a perennial favorite, synonymous with summer’s carefree spirit. This July, the floral trend explodes in a kaleidoscope of colors and styles. For the romantics at heart, delicate ditsy prints in soft pastels evoke a sense of whimsical charm. Think of a flowy sundress with a ditsy floral pattern in lavender or baby blue, perfect for a lazy afternoon spent reading under a shady tree. If you crave a bolder statement, oversized floral prints are a show-stopping option. Imagine yourself in a maxi dress with a bold floral print in vibrant hues like fuchsia or emerald green – a guaranteed head-turner for any summer evening soiree. Sheer Magic: A Touch of Ethereal Beauty  Channel your inner ethereal goddess with strategically placed sheer fabrics incorporated into your outfits. This trend adds a touch of mystery and intrigue, perfect for the woman who wants to feel both beautiful and confident. Think of layering a chiffon blouse with a delicate floral print over a simple tank top. The sheer fabric creates a subtle peek-a-boo effect, hinting at what lies beneath without revealing too much. For a bolder statement, consider a sheer overlay on a flowy skirt. Imagine a maxi skirt in a solid color with a sheer overlay in a contrasting color or a complementary pattern. This creates a sense of depth and dimension to your outfit. The most daring option is a sheer dress worn over a slip. This look requires confidence and careful consideration. Choose a slip in a complementary color that offers enough coverage while allowing the sheer fabric to create a romantic and ethereal effect. Remember, balance is key when rocking the sheer trend. Avoid revealing too much skin, and keep the rest of your outfit simple and understated.  Sustainable Style: Feeling Good and Looking Good  In today’s environmentally conscious world, sustainable fashion is no longer just a trend, it’s a responsibility. This July, embrace eco-conscious choices by incorporating sustainable pieces into your wardrobe. Look for pieces made from recycled materials like polyester or nylon that have been given a new life. Organic cotton, free from harmful chemicals and pesticides, is another excellent choice for the environmentally conscious fashionista. Support brands that prioritize ethical production practices, ensuring fair wages and safe working conditions for garment workers. Many brands are now transparent about their supply chains, allowing you to make informed choices about the clothes you buy. A Pop of Color: Embracing the Sunshine  Don’t shy away from color this July! Embrace the vibrant energy of summer by incorporating bold and bright colors into your wardrobe. Tangerine orange, a fiery and energetic hue, is perfect for a statement piece like a flowy maxi dress or a tailored jumpsuit. Emerald green, reminiscent of lush summer foliage, adds a touch of sophistication and elegance to any outfit. Imagine yourself in an emerald green linen pantsuit, a perfect choice for a summer work event or a night out on the town. Statement Sleeves: A Touch of Drama  From voluminous puff sleeves to romantic ruffles, there’s a statement sleeve style for every woman. Puff sleeves, reminiscent of the Victorian era, add a touch of femininity and whimsy to any outfit. Think of a flowy sundress with voluminous puff sleeves that adds a touch of vintage charm to your summer style.

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Berlin Fashion Week 2024: A Celebration of Rising Stars (July 1-4)
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Berlin Fashion Week 2024: A Celebration of Rising Stars (July 1-4)

Between July 1st and 4th, 2024, Berlin’s streets crackled with the electric energy of Berlin Fashion Week. This biannual event secured the city’s place in a world fashion powerhouse, parading established icons and the next generation of exciting voices. Beyond the iconic Brandenburg Gate, one stepped into a whirlwind of mesmerizing runway shows, intimate presentations, and industry gatherings that pulsated with creative energy.   Berlin Fashion Week—Commitment to a Sustainable Future One of the most influential changes that the BFW introduces this year is its adaptation of the demanding Copenhagen Fashion Week sustainability criteria. This change reflects the movement of the entire world towards a more environmentally-friendly way of fashion consumption. From responsibly sourced materials such as organic cotton and recycled synthetics to innovative upcycling techniques and responsible production methods, sustainability was not a trend—it was a base on which so many collections stood. This commitment could be felt even within the sacred walls of the “Berlin Salon,” a platform of established designers who have clearly warmed up to sustainability. Among them is Karen Jessen, well-known for creating timeless, elegant pieces from environmentally friendly materials, who unveiled her latest collection in the beautifully appointed Feuerle Collection space—a haven for contemporary art within the lively streets of Kreuzberg. Guests stepped inside to find Jessen’s signature silhouettes – sharp blazers, flowing dresses – reimagined in sumptuous, environmentally responsible fabrics playing witness to the talent of this designer in marrying style with sustainability A Launchpad for Rising Stars BFW has always been an advocate for young designers, and this year was no exception. It was through the “Mercedes-Benz Fashion Week” platform that this rather varied selection of emerging talents was furnished with a much needed launchpad, each with their story to tell through the clothes. New kid on the block Avenir did amaze with its bold take on tailoring; bold cuts and innovative textiles really formed the heart of their collection, further pushing the very boundaries of conventional garment construction. Their show, held within the renovated industrial warehouse in Mitte, Berlin, was a feast of lights and emotion, with dramatic lighting that brought out all the intricate details of every piece. The energy almost pulsed to the pounding strides of the models cat walking in outfits that were manifestos for bold individuality.   Showstopping Spectacles: Runway Highlights The week was very much packed with show-stopping presentations of trendy casual wear to haute couture after the showcases. A closer look at some of those mentioned below that captured the essence of BFW 2024 includes: William Fan: This Berlin-based designer, known for his avant-garde creations, had a collection that defied categorization. Held in a former East German cinema, it was a theatrical display. Dramatic silhouettes that defied gravity were worn on the models, some resembling space suits of the future, and others more ethereal sculptures. Irrescent fabrics and metallic finishes seemed to provide some sort of otherworldly sheen to the collection. Headwear became integrated into the ensemble, with elaborate geometric structures crowning the models’ heads. William Fan provided a feast for the eyes—a real treat for the soul, to believe in the power of fashion to erase the line between art and dress. Rianna + Nina: The design duo with Rianna Capri and Nina Pawlowska presented a very relatable collection to people all over the world. This show in the sun-kissed courtyard of Prenzlauer Berg was really an homage to diversity and inclusion. Their garments were kaleidoscope color against the canvas of whitewashed brick walls with prints inspired by traditional African textiles. Silhouettes are comfortable and stylish, ranging from a wide scope of body types to ethnicities. Rianna + Nina’s show was like a breath of fresh air—really bringing the notion back that fashion ought to include and empower everyone. Malaika Raiss: This young star, of Moroccan origin, came with a collection inspired by her origins. The show took place in a historical dance hall in Charlottenburg and therefore remained an homage to timeless elegance reinterpreted. Luxuriant fabrics—the likes of silks and satins—streamed down the models’ bodies, draping intricate embroidery reminiscent of traditional Moroccan craftsmanship. The color palette was warm and inviting and consisted of earthy tones with jewel-toned accents reflective of Raiss’s rich heritage. Then came the bridal gown, all in white and delicately accented by intricate gold embroidery, endlessly applauded by an audience enchanted by its beauty. Malaika Raiss reminded us that, in a pointed way, one’s cultural heritage might be tapped richly to create stunning and sophisticated design.   To be continued…

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10 Summer Green Dresses To Fashionably Hop On The Trend Train
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10 Summer Green Dresses To Fashionably Hop On The Trend Train

Green, the colour of lush meadows and verdant forests, has transcended its natural roots and become a fashion phenomenon. From the subdued elegance of sage to the captivating vibrancy of emerald, this versatile hue offers a spectrum of possibilities for every occasion and personal style. Whether you’re a trendsetter with a daring spirit or a minimalist who appreciates timeless silhouettes, a green dress is a guaranteed way to elevate your look and make a lasting impression. Green Dresses That You Can Wear To Style Up: This comprehensive guide delves into ten captivating green dresses, catering to diverse styles and flattering a multitude of body types. So, prepare to immerse yourself in the world of verdant fashion and discover your perfect match! The Timeless Off-the-Shoulder Maxi: Effortless Sophistication for Every Occasion The off-the-shoulder maxi dress in a classic olive green is a timeless choice for those who seek effortless sophistication. Brands like Zesica have mastered this silhouette, featuring a breezy maxi skirt that adds a touch of refinement. The off-the-shoulder detail offers a glimpse of décolletage, injecting a hint of allure that makes this dress perfect for both daytime events and soirees under the moonlight. The dress’s classic appeal ensures it remains a staple in your wardrobe for seasons to come. Think summer weddings, garden parties, or even a dressy brunch—this olive green wonder transitions seamlessly. The Satiny Cowl Neck: Luxurious Allure for Nighttime Glamour Embrace the spotlight and channel old-world Hollywood glamour with a luxurious satin cowl-neck dress in a captivating emerald green. The Lyaner dress exemplifies this captivating style, ideal for special occasions and evening soirees. The cowl neck adds a touch of drama, reminiscent of iconic actresses like Rita Hayworth and Veronica Lake. The satin fabric drapes beautifully, creating a flattering silhouette that cinches the waist and skims your curves. This dress is designed to make you feel confident and sophisticated, perfect for turning heads and leaving a lasting impression at a gala, a fancy dinner, or a night out at the opera. The Emerald Empire: A Flattering Choice for All Body Types The empire waist dress in rich emerald green is a universally flattering option that celebrates all body types. The high waistline, typically placed just below the bust, cinches the narrowest part of your torso, creating an elongated silhouette that complements all figures, from petite to plus-size. This silhouette is particularly kind to those with pear-shaped or hourglass figures, as it balances the proportions and creates a smooth flow from top to bottom. Pair it with delicate sandals and a sun hat for a sophisticated summer brunch, or elevate it with statement earrings, heels, and a clutch for a night out. The emerald empire dress offers endless styling possibilities, making it a versatile addition to any wardrobe. The A-Line Fit: A Celebration of Youthful Charm and Playful Movement The A-line dress in a refreshing lime green is a perfect choice for channelling your youthful exuberance. This universally flattering silhouette gently skims your curves, creating a balanced and proportional look. It’s ideal for daytime outings, picnics, afternoons spent exploring the city, or running errands in style. Play with textures to add visual interest. Opt for a flowy cotton fabric for a breezy summer vibe, or choose a more structured eyelet lace for a touch of vintage charm. Accessorise with a straw hat and sandals for a breezy summer look, or add a denim jacket and sneakers for a casual weekend vibe. The A-line dress allows for movement and carefree twirling, making it perfect for occasions that call for a touch of fun and lightheartedness. The Wrap Dress: A Versatile Staple for Work and Beyond The wrap dress is a fashion icon for a reason. This universally flattering silhouette works wonders on a variety of body types, from those with a straight figure to those with curves. Opt for a wrap dress in a deep forest green for a touch of sophistication that seamlessly transitions from work to evening. The wrap style cinches your waist and creates a defined silhouette, while the V-neckline flatters your bust. This dress is perfect for showcasing your confidence and can be dressed up or down, depending on the occasion. Throw on a blazer and pumps for a polished work look, or remove the blazer and pair it with strappy sandals for a stylish dinner with friends. The versatility of the wrap dress makes it a must-have in any wardrobe. The Bodycon Dress: Embrace Your Curves with Confidence Feeling bold and confident? A bodycon dress in hunter green is a show-stopping statement piece. This dress hugs your curves and accentuates your figure, creating a sleek and glamorous look. It’s the ideal choice for a night out at the club, a special occasion where you want to command attention, or a date night where you want to leave a lasting impression. Opt for a dress with interesting details like ruching or strategically placed cutouts to add visual intrigue and avoid a one-dimensional look. However, ensure the cutouts are tasteful and don’t reveal too much skin. Confidence is key when rocking a bodycon dress, so pair it with high heels and bold accessories that complement your personality. The Printed Paradise: A Playful Approach to Green with Personality For a playful and eye-catching option, explore a green dress with a vibrant floral print. This is a perfect choice for summer soirees, garden parties, or a day spent exploring a local farmer’s market. The print adds a touch of whimsy and personality to your look, allowing you to express your unique style. Look for dresses with flattering necklines and silhouettes that complement your body type. A wrap silhouette with a floral print can be particularly flattering, as it cinches the waist and creates a balanced look. Don’t be afraid to experiment with bolder prints and colours; summer is the time to embrace a touch of fun! Pair your printed green dress with simple sandals and a woven bag for a laid-back look, or elevate it with

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Celebrity Collaborations Ruling The Market : Star-Studded Synergy
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Celebrity Collaborations Ruling The Market : Star-Studded Synergy

In the dynamic world of marketing, celebrity-brand collaborations have become a powerful tool for brands to captivate audiences and boost sales. From iconic fashion campaigns to innovative product endorsements, these partnerships have redefined the way we perceive both celebrities and brands. Join us as we take a closer look at these celebrity-brand collaborations that not only captured our attention but also left a lasting impact on the industry. Get ready to be inspired by the creativity, authenticity, and influence that these collaborations brought to the table! A|X Armani Exchange Unveils New Collection With Kartik Aaryan Get ready to amp up your style game as A|X Armani Exchange teams up with the suave Kartik Aaryan to proudly present its highly anticipated Summer/Spring 2024 Collection. Featuring an impressive selection of chronograph watches for men, this collection effortlessly blends style and practicality. Whether your taste leans towards timeless elegance or bold statements, the A|X Summer/Spring 2024 Collection offers something to suit every preference. Available in select online and offline stores: https://www.armani.com/en-in/armani-exchange/man/watches Celebrities join Seagram‘s 100 Pipers Glassware to Inspire People: 100 Pipers, Seagram’s 100 Pipers Glassware is excited to introduce the Play for a Cause campaign in collaboration with Mohan Foundation, a dedicated initiative striving to eradicate corneal blindness in India. Leading the charge are renowned celebrities including Aditya Roy Kapoor, Dia Mirza, Bhumi Pednekar, Randeep Hooda, Vikrant Massy, Saina Nehwal, and Harmanpreet Kaur, who will urge the public to join them in pledging to make India corneal blindness-free. Fossil Spring Collection for Fashion Upgrades with Kriti Sanon and Varun Dhawan Get ready to steal the spotlight and ignite a fashion frenzy with Fossil’s new Spring 2024 Collection for HER and HIM! Personally curated by the dynamic duo of Kriti Sanon and Varun Dhawan, this lineup is full of must-have accessories that scream style and individuality. From sleek watches to chic bags and funky finds like the irresistible ring watch, every piece is designed to amp up your look and make heads turn wherever you go with these celeb-approved styles! Available at select online and offline stores. Kareena Kapoor Khan Dressed In Sameer Madan Kareena Kapoor is styled by Rhea Kapoor and Chandini Whabi in Sameer Madan for the song ‘Naina’ by Diljit Dosanjh from The Crew. The Malian Bodycon has artful seamwork for contouring and is adorned with subtle ruffle accents on the body. In the second look, Kareena adorns Julianne with Miriam, believing the choice is yours in deciding how to dazzle at your party. Libas ropes in Kiara Advani as the Brand Ambassador Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new Brand Ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman. Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman: free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. Sonakshi Sinha Spotted In Tribe Amrapali Sonakshi Sinha was adorned in designs of Tribe Amrapali for the Heeramandi promotions. The Bollywood diva effortlessly elevated her style quotient with the brand’s unique pieces Round floral mirror & Chandraki Silver ring; complimenting these are 5 stunning Silver bracelets: the Dundubhi Ghungroo Bangle, Chandraki Bangle, Lpakshi Bangle, Navratna Stone Studded Bangle, and  Rangoli Ghungroo Bangle; and completing her ensemble are Silver Suryakamal colourful glass danglers, which lend a playful yet refined charm to her overall look. Clovia Announces Manushi Chhillar As Its New Brand Ambassador Clovia, India’s premier lingerie, sleep, and personal care brand, today announces former Miss World and rising Bollywood star Manushi Chhillar as its newest brand ambassador. This collaboration marks another significant milestone for Clovia as it continues to champion relatable conversations & celebrate the joy of being a girl while resonating with audiences nationwide. Manushi Chhillar takes centre stage in the brand’s latest National TV ad campaign themed around ‘Coffee to Club with Clovia.’ The young actress will be seen as the face of the brand in a 360-degree campaign spanning OOH, Digital media and TV.   Victoria’s Secret is bringing back its Fashion Show Victoria’s Secret announced its much-awaited Fashion Show is making its highly anticipated return! Brace yourselves for a spectacular extravaganza that encapsulates the essence of the iconic brand. It promises to embody the brand’s iconic essence, showcasing everything you adore about Victoria’s Secret and its renowned fashion show, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more. Vogue Eyewear’s New Campaign Featuring Taapsee Pannu Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu. This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life that truly matters and makes all the difference. The campaign, titled “Keep Playing,”  invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colourful facets. Ankush Bahugana spotted in Tribe Amrapali   Ankush Bahuguna adorned in designs of Tribe Amrapali for Cannes. He is wearing an intricately handcrafted vintage appeal neckpiece made of gold-plated silver with glass and colourful stones.  Ankush Bahuguna in Aulerth Jewellery at Cannes Film Festival Ankush Bahuguna adorned in rings by Aulerth for the Cannes Red Carpet event for his first appearance. Shahana Goswami in Aulerth Jewellery at Cannes Film Festival Shahana Goswami adorned in earrings by Aulerth for the Cannes Film Festival. Shantanu Maheswari spotted in a Neckpiece by Jaypore at Cannes Film Festival Shantanu Maheswari adorned in a neckpiece by Jaypore for the Cannes Film Festival. Anne Hathaway spotted in GAP Anne Hathaway adorned in designs of GAP in Rome. She is wearing a custom Gap white shirt dress designed by Gap Inc. Creative Director Zac Posen. The dress reimagines Gap’s classic white shirt. Mimicking the construction of the shirt’s collar

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Sizzle This Summer of 2024: Must-Have Wardrobe Apparel
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Sizzle This Summer of 2024: Must-Have Wardrobe Apparel

Get ready to turn up the heat this summer with our curated collection of sizzling outfits.  As the sun shines brighter and the days grow longer, it’s time to refresh your wardrobe with breezy essentials that effortlessly blend style and comfort. Whether you’re lounging by the poolside, hitting the beach with friends, or enjoying a rooftop soirée under the stars, our handpicked selection promises to elevate your summer wardrobe to new heights of chic. From vibrant prints to laid-back classics, we’ve got everything you need to make this summer your most stylish yet. So, let’s dive in and discover the hottest trends and coolest pieces to keep you looking and feeling fabulous all season! Jack & Jones Unveils Summer Spring 2024 Collection Get ready for an exhilarating voyage into the realm of style as JACK & JONES, the pioneering trendsetter, proudly introduces its highly anticipated Summer Spring 2024 collection. This season, the brand presents a tapestry of four distinct collection drops, each a unique chapter in the vibrant narrative of contemporary fashion. Step into the Unmatched MixTape Edition, a transcendent collection that goes beyond fashion norms. It’s not just a collection; it’s an anthem of self-expression, akin to crafting the ultimate mixtape. Selected Homme launches Spring/Summer 2024 Collection Selected Homme launches its Spring Summer 2024 collection, “Coastal Affair”, inspired by the carefree spirit and refined allure, embodying a fusion of relaxed elegance and contemporary flair. Drawing inspiration from the iconic film “The Talented Mr. Ripley,” the Coastal Affair collection seamlessly blends the classic 60s style with contemporary sensibilities. From effortless tailored silhouettes to playfully patterned shorts, each piece exudes the essence of summer sophistication. At the heart of the collection lies a vibrant colour palette, echoing the hues of the Italian coastal towns.     For more products, Visit: www.selectedhomme.in Shine In Soch’s New Spring Summer Collection 2024 India’s leading evening and occasion wear brand, Soch, has launched its latest Spring Summer Collection 2024. This new collection features an array of fabrics and styles promising to elevate your summer wardrobe with unique ethnic flair.  This collection is a curated palette of themes, including Indigo Hues, Schiffli Chic, Kota Couture, Ivory Elegance, Breezy Threads, and Vivid Blooms. Each collection promises a fresh perspective on ethnic wear,  designed to cater to modern wardrobe essentials for the present-day woman. A thoughtful range of sarees, churidar sets, dresses, kurtas, kaftans, and lehengas complement the designs from Soch in addition to this carefully curated collection. With this comprehensive collection, Soch continues to be the one-stop destination for every woman’s ethnic and contemporary fashion needs. To stay abreast of the latest offers, visit the official website, www.soch.com T-Shirt By Beyours For Every Occasion: Level Up Your Look The world of T-shirts for men is a treasure trove of options, catering to both comfort and style. From the classic crewneck to the innovative triblend, each T-shirt type brings its own unique flair. Let’s explore these options by Beyours, the brainchild of Nilesh Karnani and Ashish Baheti, focusing on how they combine comfort, style, and suitability for different occasions. The Waffle T-shirt, with its distinct grid-like pattern, offers a perfect blend of style and comfort. The Core t-shirts reign supreme in the realm of T-shirt comfort and style.   For more products, visit: https://www.beyours.in/pages/tshirts Summer Essentials By Forever New Forever New’s Summer Essentials offer a perfect blend of style and comfort for the warmer months. From breezy dresses to versatile accessories, this collection has everything you need to stay cool and fashionable all summer. With lightweight fabrics, vibrant prints, and on-trend designs, Forever New ensures you’re ready for any summer adventure, whether it’s a beach getaway or a casual day out with friends.   To buy more outfits and collections, visit https://www.forevernew.co.in/ Lee® Launches New Denim Collection For Women Iconic denim brand Lee® announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with Ace Turtle, the exclusive licensee of Lee in India, this eclectic collection is part of Lee’s strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers. The collection marks the first time Lee is experimenting with bold styles for its Indian customers. It features captivating elements like gold foil prints, plaid patterns, and metallic riveting.   For more information, please visit www.lee.in. Summer Workout Outfits For Both Men and Women Jockey’s Women’s Active  Bra, StayDry Treatment, is coupled with the additional evaporation properties of the material to ensure one remains dry throughout the day. Men’s half-sleeve t-shirts are staples of any workout wardrobe; they are made from innovative smart fabric that’s perfect for an active lifestyle. They are comfortable to wear, ensure quick moisture-wicking, and come with unique anti-microbial properties.       Prabhubhakti Launches Its First Physical Store In a significant stride towards blending spirituality with contemporary fashion, PrabhuBhakti, a pioneering D2C startup specialising in Devotion and Style, has proudly announced the opening of its first physical store. Located in the heart of Ayodhya, directly in front of the revered Ram Mandir, this strategic initiative marks a milestone for the brand in connecting with its audience through a tangible retail presence.   Mac Duggal Enters India With His Couture Line Celebrated American couture designer Mac Duggal enters India with his couture line for Spring/Summer ‘24. The Spring Summer ‘24 collection is an extensive collection based on the idea of contemporary day-to-evening dressing and easy, free-flowing silhouettes. The collection epitomises a fusion of regal embroidery, daring cutouts, modern bold colours, and traditional jewelled details, all native to India. Each piece exudes an air of elegance and sophistication, marrying the rich heritage of Indian craftsmanship with contemporary sensibilities. OG&Co’s Sustainable Luxury Fashion Extravaganza Prepare to make a statement this summer with OG&Co’s latest collection, which elegantly blends luxury and sustainability. For women, OG&Co presents the OG Tranquil Maroon Cargo Set and the OG Tranquil Beige Cargo Set. These stunning ensembles are crafted from the finest hemp, bamboo, and

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A Journey Through Time: Russian Brand “Measure” Unveils Dagestan’s Heritage at Lakme Fashion Week
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A Journey Through Time: Russian Brand “Measure” Unveils Dagestan’s Heritage at Lakme Fashion Week

Fashion, a reflection of cultural heritage, takes us on a journey through time. Different eras are marked by distinct clothing styles, offering a glimpse into the lives of our ancestors. This pursuit of reflecting the past or predicting the future has always been a driving force for fashion brands. At the recently concluded 49th edition of Lakme Fashion Week in Mumbai (March 13th-17th, 2024), a Russian brand, “Measure,” took the audience on a captivating exploration of Dagestan’s rich cultural heritage. On the fourth day of the prestigious Lakme Fashion Week, the international designer from “Measure” stole the show with their innovative collection “TOI,” showcased at the iconic Jio World Convention Centre, Mumbai. This marked the debut of the renowned Russian Modest fashion brand at Lakme Fashion Week India. Held on the evening of March 16th at 8:30 pm, the event was a captivating blend of fashion and art, solidifying the brand’s legacy and enchanting fashion enthusiasts and art connoisseurs alike. Founded in 2018 in Dagestan, Russia, “Measure” has embarked on an exceptional journey, experiencing remarkable growth and progress since its inception. The brand’s philosophy revolves around finding a harmonious balance between nature and human creation, the historical and the contemporary, and the physical and the spiritual. Significantly, this prominent Russian fashion brand also participated in the recent Moscow Fashion Week. Hailing from Dagestan, Russia, “Measure’s” essence lies in reinterpreting the traditions of Muslim attire. Their designs seamlessly blend the natural with the man-made, the past with the present, and the earthly with the spiritual. These elements are intricately woven into the fabric of the brand’s designs, reflecting a depth and texture that is both unique and captivating. Designer Zainab Saidulaeva’s latest collection, “TOI,” is a bold artistic venture inspired by the rich tapestry of Dagestani wedding traditions. This innovative collection seamlessly integrates elements of customary practices, ceremonial gifts, and historical garments into a modern design narrative. Through meticulous layering and intricate texture, Saidulaeva’s designs embody “Measure’s” unique vision, solidifying its position as a prominent voice in the fashion industry. Drawing inspiration from the region’s intricate customs and traditional attire, the collection featured alluring multi-layered ensembles adorned in shades of black and various tones of white. Employing silk in a myriad of textures and variations, the designs captured the essence of timeless elegance and paid homage to the cultural heritage of the Russian province. In the late 19th and early 20th centuries, clothing played a pivotal role in the daily lives of Dagestani citizens, reflecting their diverse cultural heritage and evolving urban landscape. As cities became increasingly multi-ethnic, the clothing of urban residents displayed a fascinating blend of traditional and multicultural influences. The Soviet era (1922-1991) brought about profound transformations in Dagestani clothing traditions. The widespread availability of factory-made garments and evolving societal norms significantly impacted fashion choices. This shift, coupled with changing lifestyles and rising living standards, led to the gradual disappearance of traditional attire, which persisted mainly among older generations, women, and those involved in animal husbandry. Despite these changes, markers of marital status and ethical guidelines in dress endured, particularly among girls. Interestingly, traditional knitted and sheepskin garments exhibited remarkable resilience amidst evolving fashion trends, especially among youth in urban areas. Following the dissolution of the USSR and the easing of travel restrictions, Dagestanis increasingly ventured abroad, leading to the adoption of new clothing styles and trends. Concurrently, the resurgence of Islam in post-Soviet society exerted a notable influence on clothing choices, with many women embracing attire adhering to Islamic dress codes. In recent decades, a growing segment of Dagestani women has embraced Islamic women’s clothing, reflecting shifting social dynamics and religious sentiments in the region. Lakme Fashion Week 2024 witnessed a remarkable display of cultural heritage through the “TOI” collection by “Measure.” The brand’s innovative designs not only celebrated the rich traditions of Dagestan but also offered a glimpse into the evolving fashion landscape of the region.  

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