Amrut Distilleries Unveils Bella: The World’s First Jaggery-Distilled Rum
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Amrut Distilleries Unveils Bella: The World’s First Jaggery-Distilled Rum

Amrut Distilleries recently unveiled Bella, the world’s first rum distilled entirely from jaggery, at an exclusive tasting event held at Zarf. The rum marks a significant milestone for the brand and the global spirits industry, being a product rooted in Indian tradition and craftsmanship. TheStyle.World, attended the event along with many other influential invitees who witnessed the event. Amrut Distilleries recently launched Bella, the world’s first ever rum fully distilled on jaggery at an exclusive tasting event held at Zarf. This is a landmark creation for the brand as well as the spirits industry worldwide since it is quintessentially Indian in its roots and craftsmanship. TheStyle.World attended the exclusive tasting where many more influential invitees witnessed the event  Amrut’s Revolutionary Jaggery-Distilled Rum The evening centered around a guided tasting session where the attendees could be introduced to four kinds of rums, which included Bella. The session gave participants the opportunity to explore the distinct flavor profiles characterizing each. Jaggery distilled rum stood out with its rich smooth flavor because it is aged six years in an ex-bourbon barrel, taking after the unique qualities of jaggery used during distillation. The jaggery is sourced from Sahyadri range and Mandya, so it is yet another juggling between local ingredients for Amrut’s distillation process. This imperial blend is aged for six years in ex-bourbon barrels and intricacy shines on the palate, while subtle and comes alive through jaggery sourced from the fertile Sahyadri range and mineral-rich lands of Mandya. Being a single-origin distillation based on jaggery, it strikes a cord that marks its uniqueness when other rums are either molasses or cane juice-based; it is rightly an acknowledgment to India’s cultural heritage, in an effort to redefine rum globally. Flavours of Zarf Instead of merely just conducting the rum tasting, Zarf gave an accompanying menu of food carefully planned to be eaten during the rum tasting session so the complexity of the rums could be savored. With this, the experience for the audience would be multiplied in proving how well food could be paired with drink. Meet Bella: She ushered in a pioneering moment not just changing the brand but the global rum industry. Born of a dream from Neelkanta Rao Jagdale, nicknamed the Father of Indian Single Malt, a carrier of foresight and sensitivity for India, it was primed to happen. Sixty-five years after he put this to paper, Rakshit N. Jagdale, son of the illustrious NRJ, had the privilege of bringing his father’s dream to life on the centenary of 75 years at Amrut Distilleries. We are honored to launch my father’s dream of 100% jaggery rum. This drink is not just a rum-it’s a symbol of our dedication to revive India’s grand tradition of craftsmanship and our relentless pursuit of excellence,” Rakshit N. Jagdale said while speaking at the event.   View this post on Instagram   A post shared by Amrut Single Malt (@amrutmalt) A single-origin rum based on jaggery, unlike the more common molasses or cane juice-based rums. Amrut Distilleries had envisioned the Bella ‘Fed by Jaggery’ rum courtesy of the scion of the founder, Shri Neelkanta Rao Jagdale’s Rakshit N. Jagdale and is a name that means jaggery in Kannada, a term by which it has been branded, a nod to its Karnataka roots. The occasion went well as Bella was celebrated as a reminder of India’s cultural heritage.     Disclaimer- The event was attended by TheStyle.World. This content is for informational purposes only.

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Amrut Whisky acclaimed as “The World’s Best”
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Amrut Whisky acclaimed as “The World’s Best”

About Amrut Whisky and Distilleries  Amrut Whisky and  Distilleries founded in 1948 by the late Mr. Radhakrishna Jagdale in Bangalore, India, is part of the NR Jagdale group. Amrut has grown into one of Karnataka’s leading industrial firms, boasting 1,300 employees and significant financial success. The global recognition of Amrut Fusion in 2009 catapulted Indian whisky into the international spotlight. Amrut’s distinctive approach utilizes Indian barley and the country’s unique climate, which accelerates the whisky maturation process in oak barrels, creating a unique flavor profile. This innovation has made Amrut a key player in the global whisky industry, with its products highly esteemed by connoisseurs worldwide. The International Spirits Challenge is renowned for its rigorous judging process, making these accolades a significant achievement for Amrut Distilleries. The awards celebrate the distillery’s innovation, superior quality, and mastery in whisky production, reinforcing its esteemed status on the global stage. Amrut Distilleries marks its top positioning by winning 5 Gold medals at the prestigious International Spirits Challenge (ISC) 2024, held at London, UK in the “World Whisky Category”. International Spirits Challenge’s 29th edition which saw participation brands from across the world ranging from Scottish, Irish and Japanese single malts. Showcasing unmatched excellence, innovation, uniqueness and craftsmanship, Amrut Distilleries has bagged a record five medals this year, a record for an Indian distillery. This achievement puts Amrut at the pinnacle of representing India distillers at a global forum. The total international accolades for the house of Amrut adds up to a whopping 350, a feat no Indian distiller has achieved. The brand love and cult following has propelled Amrut to become India’s most favorite and awarded brand in the world, reaffirming its status as a luxury premium producer of fine spirits.   The Show stopper and star of the ISC 2024 was AMRUT FUSION, India’s most awarded single malt having won 40+ accolades at a global forum. Fusion is renowned for its rich and complex profile, which earned the prestigious GOLD medal and will contest in the trophy category. This esteemed recognition highlights the exceptional quality and artistry poured into every dram. Pundits laud Fusion as the “CROWN JEWEL” of all Indian single malts  Amrut Distilleries has achieved GOLD medals for the following outstanding products: Amrut Fusion Single Malt Whisky   Amrut Amalgam Malt Whisky Amrut Nativity Indian Single Malt Whisky – Travel Retail Exclusive  Amrut Indian Single Malt Whisky Cask Strength Amrut Peated Single Malt Whisky Mr Rakshit N Jagdale, – “These accolades highlight the distillery’s dedication to innovation and excellence in whisky production.  Our sustained efforts over the last two decades have borne fruits as Amrut is being cherished and applauded across the globe. Truly remarkable to have witnessed not one but indeed 5 whiskies from our portfolio bag the top honors which is a testament to the unmatched diversity in our portfolio of single malts. A senior leader at ISC was quoted “Amrut Distilleries P Ltd have had a strong year in this year’s challenge, achieving five gold medals within its exclusive Indian whisky range. The ISC were delighted to see such a positive result in the blind tasting, as receiving a gold medal is a fantastic achievement, and a testament to the quality of the spirits entered.”

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