Vivek Oberoi’s Solitario is now in Phoenix Marketcity Bengaluru
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Vivek Oberoi’s Solitario is now in Phoenix Marketcity Bengaluru

Solitario, Bling Better Tour: Bengaluru, India— On 12th September 2024, all eyes and jaws dropped as the glamour and brilliance of diamonds took centre stage in Bangalore while Bollywood actor and entrepreneur Vivek Oberoi hosted the first-ever Bling Better Diamond Party in the city at the Phoenix Marketcity. This was an HNI event, a part of Vivek Oberoi’s Solitario Bling Better India Tour, and it was dazzling. It was also an event celebrating the eternal glamour of diamonds and the future of luxury: sustainable, ethical, and lab-made.  The event was held in the store of Solitario, where all the whos of the city gathered to celebrate a new era in luxury. The Bangalore franchise owners, Akhil and Shubha Bansal, graced the evening along with Vivek Oberoi as they underscored the commitment of Solitario to rewrite the rules of the jewellery industry. These beautiful creations are fast gaining traction, especially among eco-conscious people who seek elegance with a smaller environmental footprint. Lab-Grown Diamonds: The Future of Luxury The event underlined the rising awareness and acceptance of lab-grown diamonds as be choice and high-end alternative to traditionally mined diamonds. By their flawless beauty and ethical production, lab-grown diamonds will also rapidly create a significant space for themselves in the luxury market. Vivek Oberoi, known for his take on sustainable fashion, spoke all his heart on how lab-grown diamonds speak to modern ethics, elegance, and eco-consciousness. Source: thesolitario.com Entering this sparkling revolution is the brand known as Solitario, generally committed to making luxury more responsible. It innovates a new vision for the jewellery industry, focusing on lab-grown diamonds-sustainability synonymous with unmatched beauty and brilliance. A Growing Presence in Bengaluru The event is yet another milestone in the magnificent journey of Solitario. In tune with its rapid expansion plans, Solitario has opened a new store at Nexus Shantiniketan in Bangalore, further strengthening its position as a leading luxury player in Bangalore. And now, with the beginning of the festive season, it is ready to take more centre stage with its stunning lab-grown diamond collections. These designs, other than blinding the eye, also espouse deep resonance with the values of the conscientious consumer of today: timeless, sustainable, and forward-looking. Vivek Oberoi’s Bling Better India Tour: Taking Clean Luxury Across the Nation The Bangalore leg is not the end of Vivek Oberoi’s Bling Better India Tour, rather it is one of the city hops that this multi-city tour will take us across India. This would bring to the fore the vision of Solitario w.r.t Ethical Luxury and offer an alternative that is more viable, equally beautiful and responsible. With 18 stores and 20 shop-in-shops across seven countries, including cities such as Dubai, Barcelona, and Kuala Lumpur, Solitario is fast picking up momentum across the world. Solitario: Creating a Legacy of Sustainable Elegance Solitario is not just a luxury brand; it’s a movement. Each creation of the diamond reflects values like mindful consumption, ethics, and elegance. At Solitario, with its state-of-the-art units, each of these pieces is an exemplary masterpiece in the realm of cutting and processing, with the finest touch of craftsmanship. Among the rapid-moving players within the category of cultured diamonds, Solitario imagines the craft as a living legacy in which its mission is to start conversations on sustainable elegance-redefining what luxury means within a world valuing beauty and responsibility, too.   View this post on Instagram   A post shared by Solitario (@solitariodiamonds) Bling Better Diamond Party created a legacy with Solitario redefining the future of diamonds leaving their sparkling mark on the world of ultimate luxury. Be it a simple jewellery connoisseur or a conscious consumer; with Solitario, one can afford to peep into the world where ethics and aesthetics come together to point out a new direction to what it means to wear luxury.

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Lab Grown Diamonds – A Sparkling Innovation!
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Lab Grown Diamonds – A Sparkling Innovation!

Lab Grown Diamonds have emerged as a feasible and ecological alternative to mined diamonds, in recent years. Diamonds have always been admired for their beauty, rarity, and symbolic value. However, the mining of natural diamonds frequently generates concerns about the environment, and leads to human rights breaches, and ethical issues.  These gleaming stones, also known as cultured or synthetic diamonds, are generated in controlled laboratory circumstances rather than mined from the Earth’s crust. Lab grown diamonds challenge long-held ideas of luxury and beauty by providing a sustainable, ethical, and cost-effective alternative to traditional mined diamonds.  The Creation of Lab Grown Diamonds :  The process of producing lab-grown diamonds is sustainable when compared to diamond mining. These diamonds are produced and created in controlled laboratory conditions using cutting edge technology by highly specialised scientists and engineers, who use renewable energy resources for the production.  The following are the two primary processes followed for the production of these lab-grown diamonds: Chemical Vapour Deposition (CVD) : A microscopic slice of diamond is inserted into a chamber in which it is subjected to carbon-rich gas and heated to very high temperatures during CVD diamond production. In just a few weeks, the carbon gas ionises and the fragments adhere to the original diamond slice before crystallising into a fully formed diamond. High Pressure High Temperature (HPHT) : Pure carbon is pushed into a metal cube and subjected to extreme heat and pressure via electric pulses. The carbon eventually degrades and forms into a diamond. Metal traces within an HPHT diamond are often tiny and not noticeable to the naked eye. The majority of professionals feel that HPHT diamonds are of greater quality than CVD diamonds. CVD diamonds grow quickly, which can result in patchy internal markings and graining. CVD diamonds are also known to exhibit brown-ish hues when they are created, implying that they require post-growth treatment to improve their attractiveness. HPHT diamonds are often created to a better level, with no post-growth treatment required.  What lab grown diamonds are made of?  Carbon! Lab diamonds, like real diamonds, are composed of pure, unadulterated carbon. Atoms of carbon form in the same structure as natural diamonds during the formation of man-made diamonds. Synthetic diamonds can be referred to as carbon-made diamonds, although the truth is that both natural and lab diamonds are composed of carbon.  Popularity and Market Influence:  As customers become more conscious of the ethical and environmental difficulties associated with traditional diamond mining, they are increasingly opting for lab-grown diamonds. According to an MVI Marketing report, the lab-grown diamond business has risen significantly in recent years, with sales likely to exceed several billion dollars per year in the next few years. Jewellery merchants and designers have also embraced lab-grown diamonds, providing a diverse selection of magnificent designs and collections to ecologically conscious customers. Celebrities and influencers have played an important role in popularising lab-grown diamonds by publicly praising these environmentally friendly stones. Some of the emerging lab-grown diamond companies in India that are capitalising on the growing demand for sustainable and ethical sourced diamonds are –  Greenlab Diamonds Limelight Lab-grown Diamonds Cupid Diamonds Ethical Diamonds Co.  Lab-grown diamonds mark a significant shift in the jewellery business, demonstrating the capacity of technology to generate stunning and long-lasting stones. Lab-grown diamonds have the potential to reinvent the concept of luxury while providing an ethical option to traditional mined diamonds as they become more accessible and generally accepted. With environmental awareness growing, these lab-grown marvels have a chance to remain in the spotlight, pointing the route to a more responsible and bright future.  Author : Samanvitha Rao 

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