Black & White Ginger Ale’s Debut Party had People Talking
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Black & White Ginger Ale’s Debut Party had People Talking

Black & White Ginger Ale’s debut party had people talking, and Diageo and LBB India’s Sunburn Bangalore brought people together for a good time with complete strangers. Diageo India has announced the launch of their carbonated mixer, which would provide customers with a more enjoyable experience and allow them to try more of their non-alcoholic drinks. Black & White Ginger Ale, a new product from the firm, is meant to be enjoyed both indoors and out. Black & White Ginger Ale is the perfect non-alcoholic effervescent drink for gatherings, thanks to its refreshing blend of natural ginger and citrus flavours. Table for Everyone, by Black & White Ginger Ale, is a reflection of this brave new world where the idea of sharing ignites new conversations. Among other things, it aims to stimulate discussions that facilitate the discovery of shared and unique experiences that enrich everyone involved. This unique venue creates fresh settings for in-depth discussions that forge new bonds or rekindle old ones over out-of-this-world culinary adventures. When it comes to implementing the campaign’s concept, Black & White Ginger Ale is first to the punch by releasing the one-of-a-kind game “Cards for Sharing.” The game is a lighthearted and welcome way to encourage conversation by means of a few humorous questions and interesting topics. The story is structured in such a way that the narrator’s true colours only come out when the right questions are asked. The idea and game make sharing effortless fun, allowing for more people to sit around the table and have meaningful exchanges. The developer thinks that the game can serve as a hub for players to meet new people and rediscover their past through the process of playing. As a result of this firm belief, the “Table for Everyone” concept has been disseminated across the country via the brand. The Style.World’s team was given the same opportunity. Reduce isolation and start talking to people. As the Editor in Chief of TheStyle.World, I participated in the festival’s promotion at Sunburn Bangalore. Many influencers from different walks of life sat at a table with total strangers, reading aloud the questions from cards and giving their honest, unrehearsed answers. As the storyteller reveals a new facet of themselves, the ‘table’ grows in depth.  Expounding on the initiative’s activation of moments of meaningful connection and dialogue. I didn’t know a soul, yet soon felt at home among them. Regarding the beverages, a customised menu from Mixologist that featured three different cocktail options combined with the ginger ale; Black & White Highball, Essence of Bengaluru, and Guava Chilli Nostalgia were served. Along with it Green tea, pink guava, and chilli seltzer mixed along Black & White scotch was also there. Bringing the essence of Bangalore, Black and White Scotch with handcrafted filter coffee, flavourful Tumkur coconut and soda weaved magic on everyone. The vegetarian and non-vegetarian platters at Sunburn were delicious and left us satisfied. The vegetarian platter included corn chaat, paneer tikka with dip, loaded fries and cheese and jalapeno balls.  Fish, chicken legs, chicken tikka, and an assortment of salads with tahini dip made up the non-vegetarian appetisers. Special Thanks : Smitha Yadav  By: Shrishti Jaiswal

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Chumbak unveils the all-new Singa Streets, a #SingaporeInspired Collection of Homeware & Accessories in collaboration with LBB & Singapore Tourism Board
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Chumbak unveils the all-new Singa Streets, a #SingaporeInspired Collection of Homeware & Accessories in collaboration with LBB & Singapore Tourism Board

Contemporary lifestyle brand Chumbak recently launched its premium collection of Homeware & accessories that are Singapore-inspired. The collection includes a variety of cushions, wall décor, scented candle sets, copper bottles and tumblers, lunch boxes, wall plates, notebooks, bags, wallets & watches. In association with Little Black Book (LBB) & the Singapore Tourism Board (STB), this collection is designed thoughtfully to highlight Singapore’s old-world charm of the Peranakan Neighbourhoods, the Batik-inspired motifs and the vibrancy of the tile art. Speaking about the newly launched collection, Shubhra Chadda, Co-founder & Director – Product Design, Chumbak, said, “We’re absolutely thrilled to partner with LBB & STB to bring alive Chumbak’s version of Singapore through this collaboration. Singapore is a maximum city-state as you may call it. It’s amazing how the island country balances the sky-scraping towers and the lush foliage, new-age tech and age-old art effortlessly, and we’re excited to tell this story through this collection. At Chumbak our love for travel has always inspired us to create fun everyday lifestyle, and this collection does it seamlessly.  Our designers have thoughtfully retained the Singapore-inspired art forms and the home range is handcrafted by local Indian artisans supporting our mission of being truly designed in India.” Suchita Salwan, Co-founder LBB said, “We are thrilled to partner with STB & Chumbak for this one-of-a-kind collaboration. This Omnichannel campaign was unique since its inception – bringing the #SingaporeInspired Story to India through a multitude of extensions. Consumers relate to stories – and that’s the kind of content personalisation we aimed at with a clear objective to engage the consumer at every touchpoint and give them a taste of the city as we go”. Speaking about the collaboration, STB’s Mr. GB Srithar, Regional Director, India, Middle East, South Asia and Africa said, “We are happy to partner with Chumbak and LBB in this retail initiative. As part of our re-imagining consumer engagement initiatives, this collaboration is a creative way of presenting Singapore’s unique experiences, attractions and cityscape through well-designed, functional and colourful products. It enables us to reach out to a key audience segment for us in India – young millennials who form a significant part of Chumbak & LBB’s follower base. We believe that the Singapore-inspired collection of homeware and accessories will offer audiences a distinct glimpse into the country’s ever-evolving persona and trigger a desire to visit our vibrant city-state for their next holiday.” Bring home the old world charm of the Peranakan neighbourhoods with wall plates for your gallery wall, dive into a homecooked meal packed in a Batik inspired lunch box, unwind in the comfort of peranakan art inspired cushions, and island inspired scented candles from the collection.

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