Clovia Has Launched Its First-Ever Plus-Size Bra Collection
Clovia, India’s premier lingerie, sleep, and personal care brand, has launched its first-ever plus-size bra collection. This new collection aims to cater to the increasing market that requires fashionable, comfortable, and well-fitting lingerie for plus-sized women. Finding well-fitted, comfortable plus-size lingerie has long been a challenge. Clovia has responded with a deliberate and thoughtful approach, placing the highest priority on quality and fit. Understanding the unique challenges Indian women face in their search for supportive lingerie, the brand invested significant time and resources to ensure this new range meets those specific needs and is tailored to the Indian market. The new collection includes a variety of styles, from everyday essentials to elegant designs, ensuring that every woman can find something that suits her taste and comfort. “We at Clovia have always been committed to ensuring that every woman feels comfortable and confident in her skin, and this new plus-size bra collection is a testament to that commitment. We understand the unique challenges that come with finding the right fit, especially in the plus-size segment and have dedicated extensive research and development to create designs that offer both comfort and style. Our goal is to make sure that every woman, regardless of her size, has access to lingerie that not only fits perfectly but also makes her feel confident,” said Neha Kant, Founder, Clovia Plus-size bras are designed to support, contour, and reshape larger busts. It features full-coverage cups that control spillage and has broad underband & shoulder straps for optimum uplift and support, while Minimiser bras are designed for bigger busts to appear one size smaller. It has comfortable compression that reduces bust projections. Plus-Size Bras: Exquisitely crafted to meet the unique needs of women with fuller busts, such as full coverage cups to prevent spillage, broad underbands and straps for enhanced lift and support, and broad wings for better side support. Clovia plus-size bras have seamless cups to ensure a flawless & flattering fit under any attire. The range is inclusive of several size options varying from 32B to 44F. Minimiser Bras: The collection of minimiser bras from Clovia proves to be the ideal option for those who want to reduce bust projection and achieve a more flattering look. The high-coverage full cups, coupled with comfortable compression technology, offer a secure and comfortable fit while creating the illusion of a reduced bust size. Thoughtful design features like wide straps and underbands distribute the weight of heavy busts and offer extra support. Clovia Minimiser bras are made with high-quality fabric and offer superior fits that make your garments fit you better! About Clovia: Clovia is a leading fashion, lingerie, and personal care brand for urban millennial women. Launched in 2015, the company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, shapewear, swimwear, and athletic products under the brand Clovia and personal care products under the brand Skivia from the House of Clovia. Reliance Retail Ventures acquired an 89% stake in the brand Clovia in 2022. Today, Clovia’s offerings include more than 6,000 product styles in lingerie (250+ new styles a month) in 50+ sizes for 9 Body Types based on its feedback-led design approach and backed by its proprietary “Clovia Curve Fit Test”. The company ships almost 13,00,000 products a month, shipping a bra every 1.5 seconds. Clovia has a customer base of 5 million+ customers across online and offline in 2500+ cities. For more information, please visit: www.clovia.com
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