Best Social Media Promotional Ads For Olympics 2024
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Best Social Media Promotional Ads For Olympics 2024

The 2024 Paris Olympics have arrived with a global sports spectacle—riveting athletic performances and inspiring stories. With billions tuning in, social media will be one of the most important areas of contention for this race to win hearts and minds. At this point, how is one to create promotional ads that stand out in this crowded space? Herein, we explore the best strategies that ensure social media success during the Paris 2024 Games. Olympics 2024:  The Evolution of Olympic Advertising The world of Olympic advertising is colourful, and clearly, from what began as basic announcements has flowered into a significant platform of leading sports marketing. Let’s take it a notch back and see how these ads evolved from humble beginnings to become one of the key highlights of the Games. Brief History of Marketing for The Olympic Games The Olympic ads have changed in the past decade. In the earlier years, the Olympic ads were very basic in content and purpose. Most of the Olympic ads simply told the public what was going on, where it would be held, and who some of the sponsoring companies were.  Throwback to Paris 2024: Most Influential Olympic Ads to Date The 2024 Olympic Games in Paris will open a new canvas for all brands to become a part of the global conversation on new themes of innovation and unity. It’s going to be a very landmark event since the city of love is gearing up to don the new avatar of being the host of the most sustainable Olympics ever held. Nike – Winning isn’t for Everyone Since it launched, the ad has stirred controversy and divided onlookers. But Nike’s Olympic creative for the Paris 2024 Olympics—quite literally, an example of “there’s no such thing as bad publicity”—amassed nearly 2 million views in an uber short period and is sure to leave an ever-greater impact throughout the tournament. Louis Vuitton – Paris 2024 Medals Trunks Louis Vuitton has released a new campaign for the Paris 2024 Olympic and Paralympic Games. In the advertisement, it shows made-to-order trunks specifically designed for these famous medals. Official Trailer | Paris 2024 Olympic Games Olympic athletes from across the world descend into the City of Love, Paris, for the most foremost sporting event of the year. The official trailer of the Olympic Games features the city and this glittering opening ceremony. With NBC coverage, the opening ceremony will hit live in IMAX for the very first time in more than 150 locations across the USA.  BBC – Welcome to the City of Love This Olympics ad is probably one of the most creative ads out there for now. The ad is an enthusiastic display of both Paris and the Olympic Games, creatively combining important tourist spots and landmarks around the city with a variety of sports while perfectly displaying several sports disciplines and conveying the coming together of love and humanity within the City of Love.  Coca Cola – It’s Magic When The World Comes Together This emotional advertisement belongs to Coca Cola. The brand has always been very successful and creative in terms of marketing strategies. Being one of the main sponsors of the Olympic Games, it brings out in this marketing campaign that even if they are opponents in a competition, the essence lies in respect, love, and togetherness, taking the viewer on an emotional journey. And we must say that it is really magic when the world comes together. Omega – Official Timekeeper of the Olympics Omega has also created a really one-of-a-kind ad, much like the BBC’s commercial. With several Olympic athletes featured in this ad, the culture and art of Paris are blended with a number of sports disciplines to come up with immaculate work.  Samsung Open Always Wins (Paris 2024) Openness enables you to do extraordinary things.” This is the motto that Samsung has used in their advertisement for the Paris 2024 Olympics, reflecting openness—something very essential to push beyond limits. Olympic and Paralympic athletes are indeed very successful athletes. Becoming an Olympic athlete, a dream for every athlete, also means undergoing very rigorous and challenging paths.  Conclusion With under a year to go until Paris 2024, the excitement of new campaigns only grows. These advertisements promise much more than mere product advocacy—inspiring, provoking conversations, and effecting social change. As brands are about to take over the world stage, they have an opportunity to project Olympic values of unity, diversity, and excellence, bringing about timelessness that resonates long after the games.

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Pixelab: A Gateway to the Future by Warehouse 47
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Pixelab: A Gateway to the Future by Warehouse 47

About Warehouse 47 Warehouse 47 is the melting pot for creative culture in the heart of Mumbai. We inherit a rich legacy from Famous Studios and are leveraging its expertise, resources, and industry connections to orchestrate the future of the Indian media and entertainment industry. Our mission is clear: to empower our community to fulfil their creative visions and elevate their presence in the intricate realm of media & Entertainment. Warehouse 47 Announced Launch of Pixelab, Mumbai Warehouse 47, a pioneering launch by Famous Studios, is set to transform the industry with its advanced approach to experiential content production. Leveraging its first-mover advantage, Warehouse 47 aims to redefine the landscape of events and services in Mumbai and put India on the global map with its innovative and ground-breaking offerings. In collaboration with Green Rain, Warehouse 47 is all set to announce the launch of Pixelab on June 15, 2024, at Famous Studio, Mahalaxmi, Mumbai. A future technology lab poised to revolutionise creative technology and digital innovation. As an end-to-end service powerhouse, Warehouse 47 is dedicated to pushing the boundaries of creativity and setting new industry standards. Adding to the excitement of the event, Cirqa Dining Room is the Food & Beverage partner for the June 15th event at Warehouse 47, ensuring a memorable culinary experience to complement the innovative launch. Pixelab is more than a tech lab; it is a beacon of innovation and creativity. Green Rain, with its extensive expertise, has been instrumental in transitioning studios across Asia into virtual production and real-time workflows. As India’s first premier authorised Unreal Engine Training Centre, Green Rain stays at the forefront of technological advancements, continually pushing the limits of what is possible. Here, the future is not just imagined but actively created. This collaborative, state-of-the-art lab offers a dynamic environment where imagination knows no limits and possibilities are as expansive as the cosmos.   Visitors are greeted by an array of sensory marvels from the moment they step inside. The lab’s entrance is a portal to the future, with strobe lighting and motion sensor detectors anticipating every move. LED walls pulsate with vibrant energy, transforming the surroundings into a living canvas of light and colour. Wall and 3D projection mapping transport visitors to alternate realities, effectively blurring the lines between the physical and digital worlds. Pixelab offers a symphony of interactive experiences designed to ignite creativity. Features include threaded laser lighting capsules and motion sensor LED gaming, as well as generative AI capabilities that invite users to engage with technology in novel ways. AR (Augmented Reality), VR (Virtual Reality), and XR (Extended Reality) technologies redefine reality, while artificial intelligence provides dynamic interactions and insights, making the lab an interactive wonderland. Every corner of Pixelab is designed to challenge both mind and body, pushing the boundaries of what creators can achieve. In this lab, the future is a tangible reality ready to be shaped. It is equipped with state-of-the-art tools such as robotic arms and green-screen virtual production capabilities, allowing creators to unlock infinite possibilities. It encourages collaboration among like-minded visionaries, empowering them to harness technology and craft their audio-visual narratives in unprecedented ways. It is ideal for businesses seeking end-to-end content solutions, seasoned creators looking for advanced technology to bring their visions to life, and curious explorers eager to dive into the world of digital innovation. On the launch day, Anant Roongta, Partner, Warehouse 47 & Managing Director, Famous Studio, said, “With the launch of Warehouse 47’s Pixelab, we are not just creating a space; we are building a platform for the future. Our goal is to inspire and enable the next generation of creators to push the boundaries of what’s possible, transforming ideas into reality. Warehouse 47 stands as a testament to our commitment to innovation, collaboration, and the relentless pursuit of excellence.”  On the association with Warehouse 47, Karan Parikh, Founder, Green Rain, says, “Pixelab is designed to be a playground for the imagination, a place where technology and creativity intersect. By providing access to cutting-edge tools and fostering an environment of collaboration, we aim to revolutionise the way stories are told and experiences are created. We are glad to be associated with Warehouse 47 by Famous Studio, where the offering Pixelab is more than a lab; it’s a movement towards the future of digital innovation.” 

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Students Of JD Institute Bangalore Secured Multiple University Ranks
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Students Of JD Institute Bangalore Secured Multiple University Ranks

JD Institute of Fashion Technology Bangalore is elated to announce that for the past few years, students from different departments like Fashion Design, Interior Design and more have been constantly performing extraordinarily in their academic sessions and securing top most University ranks. JD Institute of Fashion Technology Bangalore provides quality education to the students with the help of experienced faculties who have been in the industry for uncountable years. The constant support, knowledge and expertise of the mentors and professors always help students to achieve their dreams and create a pathway to establish a name of their own in the field of their interest and passion. Every student has the capability to astonish us and our faculties provide the channel to fulfil it along with the hard work and determination of the learner. “We are glad to see our students performing in a trailblazing manner for the past several years in their academics and holding the top most University ranks in their courses. The world went on a standstill since 2020 but our students did not deter and received equal support from their mentors and educators. In order to keep the studies of the students on track, we came up with multiple methods to impart the same knowledge and experience and that is the reason the 2016, 2017 and 2018 batches have performed well. Since 2019-2021, we have secured 13 University ranks that showcase the kind of curriculum JD Institute of Fashion Technology follows for our students and their learning.”, Mr Babu Rajendra Prasadh R, Principal JD Institute of Fashion Technology Bangalore. With Bangalore University, JEDIIIANs Ayesha Parveen, Vidhi N Jain and Niharika Naidu GP from B.Sc Interior Design and Decoration had scored the third, fourth and fifth University rank, respectively, with above 75% marks. The 2021 batch surpassed their seniors and Krithika B Jain secured the second rank in Bengaluru City University in B.Sc Interior Design and Decoration. Moreover the B.Sc Fashion and Apparel Design students of 2018 batch passed out with flying colours where Akshayaa A and S Dedeepya Mani became the first and fourth Bengaluru City University rank holders, respectively. The constant show of trailblazing results of our JEDIIIANs not only helps us create our legacy but pushes us to create an ecosystem of quality pedagogy that raises a generation of learned individuals. In order to serve the Design, Media and Art domain in a quality way and prepare the Design aspirants for the future, JD Institute of Fashion Technology has introduced JD School of Design with an aim to deliver the same education and etiquettes focused on various Design domains . “We went on a standstill with the COVID-19 pandemic but our determination and values have not suffered any deterioration. With JDSD, we are diversifying our offerings and bringing more enhanced and structured courses in the field of Fashion, Interior, Photography, Jewellery, Graphic, UI/UX and more”, says Mr Nealesh Dalal – Managing Trustee of JD Educational Trust.

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