Tag: modernity

Anamika Jaisinghani’s new collection at BFW 2024: In a world where tradition meets contemporary elegance, Anamika Jaisinghani’s creations stand as a beacon of timeless style and celebration. Anamika, who is based in Bangalore, started her fashion career in 2019 with a commitment to exquisite craftsmanship and an unwavering passion for fashion.     Crafting Stories Through Fashion: Embark on a Journey of Timeless Style Each garment in Anamika’s collection is more than just clothing; it’s a storyteller, weaving tales of love, unity, and conscientious style. With a focus on women’s and men’s wear for special occasions, her label embodies the essence of romance and community, reflecting the richness of cultural heritage.     Timeless Whispers: A Tribute to Tradition with a Modern Twist Anamika’s latest collection, “Timeless Whispers,” pays homage to tradition with a modern twist. The collection, which draws inspiration from her Sindhi heritage, expertly combines contemporary prints with age-old Ajrak block printing techniques.   Enchanting Showcases and Notable Personalities The recent showcase of “Timeless Whispers” featured notable personalities from the Indian entertainment industry. Chitrashi Rawat, renowned for her role in “Chak De! India,” expressed her enchantment with Anamika’s collection, highlighting its unique blend of tradition and modernity, just like in her quotes “The whole experience was enchanting to walk for Anamika Jaisinghani. I loved the collection because she took inspiration from her roots and combined tradition with modernity.” Similarly, actor Dhruvaditya Bhagwanani praised the colors and regal feel of the attire, describing the experience as enriching. As he explained in his quotes, “The colors are so earthy and different from what people are used to seeing on a wedding collection, which makes Anamika’s collection different and exciting. I felt like royalty when I walked on the ramp wearing the whole attire. It was an enriching experience.” Celebrating Inclusivity and Warmth What sets Anamika Jaisinghani’s creations apart is not just their aesthetic appeal, but also their celebration of inclusivity and warmth. From relatable royalty to modern romance, each piece embodies joyous tradition and elegance, promising a journey into the heart of timeless style. Step Into Anamika’s Enchanting World For those seeking to embrace the fusion of tradition and modernity, Anamika Jaisinghani’s collection offers an unparalleled experience. Step into her enchanting world and embark on a journey of style, sophistication, and celebration. With Anamika Jaisinghani, every garment tells a story—a story of heritage, love, and the beauty of timeless style.