SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt
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SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

SuperBottoms, a leading sustainable D2C reusable cloth diaper brand, launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line. The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth nappies are made of organic cotton, absorbent, economical, and have no chemicals present in them as compared to disposable nappies. By focussing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfilment that arise from making thoughtful, responsible choices. The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision; it’s a gratifying experience that truly feels right.  Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign: “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to helping families make informed choices that are beneficial for their children and environmentally responsible.” Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor and Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly nappies that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.” The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favourite products. In addition to their renowned cloth nappies, SuperBottoms has expanded its offerings to include bumwear products that prioritise both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models. Campaign details: SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualised by Leo Burnett. To kickstart the campaign, it has been launched across multiple digital platforms.

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Lancôme Unveils IDÔLE NOW: An Unique Florality
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Lancôme Unveils IDÔLE NOW: An Unique Florality

Lancôme, a pioneer in beauty and fragrance, is excited to announce the launch of IDÔLE NOW, a unique floral fragrance that seamlessly merges nature’s purity with science’s innovation. To inspire the future of perfumery, IDÔLE NOW redefines the olfactory experience by introducing a richer, bolder, and more caring scent that pushes the boundaries of traditional fragrance creation. IDÔLE NOW showcases a powerful trio of iconic ingredients, each meticulously augmented with scientific expertise to elevate the essence of perfume to unprecedented heights. The uplifted rose, the once uncapturable Malaysian orchid accord, and a sustainable vanilla infusion sourced from Madagascar, enhanced with repurposed biotech vanillin, create an addictive and unforgettable aroma that embodies the strength and spirit of a new generation.   IDÔLE NOW is more radiant and more luminous floral. Idôle NOW brings back its iconic Clean & Glow accord, radiating from the first notes and supported by new techniques of rice extraction to create a richer, bolder vanilla scent. Scent Trek technology is now being used to extract the orchid accord for the first time without any damage to the flower. Incorporating fluffy vanilla facets, IDÔLE NOW inspires a whole new world of possibilities for perfumer lovers. This groundbreaking scent encapsulates the essence of a generation that is no longer waiting for change but is ready to embody it with every spray. The bottle, adorned with a fiery bottom-top lacquer, symbolises the light of a new dawn. This sunrise represents new opportunities for unity and collaboration in building a better future. With this launch, join the Idôles, become an Idôle, and ride together for a better future. The time is NOW! Sustainable Commitment: Lancôme’s IDÔLE NOW embodies a robust commitment to sustainability, featuring FSC™ MIX certified outer packaging with an embossed mantra promoting bold advocacy. The product’s ingredients, like Bourbon Vanilla, are ethically sourced through solidarity initiatives, supporting communities at every stage. The innovative, ultra-thin bottle design minimises glass usage, significantly reducing environmental impact, while the FSCTM-certified cardboard outer packaging underscores Lancôme’s dedication to sustainable forest management and respect for both people and nature. As we launch IDÔLE NOW, we invite you to join us in embracing this unique scent that resonates with the strength and characteristics of trailblazing women everywhere. Together, we can open new pathways for the future of perfumery and inspire others to act on their beliefs. Availability:  Lancome’s pan-India robust retail presence  online and offline across Lancôme.in, Shopper’s Stop, Nykaa, Tira and Sephora https://www.lancome.in/ https://www.nykaa.com/luxe/brands/lancome/c/195 Sephora India Tira Beauty Pricing | Availability | Campaign: Idole Eau De Parfum 50ML – INR 6,800 Idole Eau De Parfum 100ML – INR 9,500 About L’Oréal India: L’Oréal India has been present in the country as a wholly-owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is present in all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent) and CeraVe in pharmacy and chemist channels.  L’Oréal India employs over 1,700 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Pune) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru. For more information, please visit the official website: www.loreal.co.in.  Follow L’Oréal India on Social Media: Twitter, Facebook, Instagram, and LinkedIn About Lancôme: Founded in 1935 by Armand Petitjean, Lancôme is today established in more than 163 markets. Convinced that happiness is a powerful source of beauty, Lancôme aims to inspire women to shine from the inside out by providing the best of fragrance, skincare, makeup and cosmetic services in terms of quality, science and efficacy. Throughout the years, Lancôme spreads its vision of French spirit and elegance combined with major innovations, allowing Lancôme to become the leading luxury beauty brand in the world.

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