Raw Mango’s “Garland” Collection: A Symphony Of Tradition and Modernity
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Raw Mango’s “Garland” Collection: A Symphony Of Tradition and Modernity

Raw Mango, a name that has been celebrated in the pantheon of Indian textiles and couture, has finally unveiled its latest collection—Garland. This much-awaited festive collection takes its inspiration much from the cultural, symbolic significance that garlands have in Indian traditions. Here, founder Sanjay Garg envisions garlands as more than ornamentation-they are a representation of joy, bonding, and blessings-and have a very deep history with Indian celebrations. Raw Mango’s “Garland” Collection: The Garland collection brings out these emotions into exquisite range garments made of luxurious brocade with intricate zardosi embroidery. Signature colors are gulkand rani, rose pink; mogra white; and the deep green of raw mango leaves that are reflected in the beauty of flowers and nature. All these elements come together to blend into a perfect harmony for creating elegant and comfortable outfits.   One of the most refreshing aspects of the campaign is its approach to narrative. Instead of the usual gaudy portrayals of weddings, Garland goes for realism. The campaign is shot inside a South Delhi home, capturing intimate moments of a wedding: familial disputes, laughter, drunken revelry, and reconciliation. With non-professional actors, the campaign presents an authentic celebration, showing the complexities of modern weddings, where generational clashes over traditions and scale are prevalent. The bride of the campaign is dressed in a beautiful green lehenga in Varanasi silk brocade. The blouse and the odhani completing the look are in zardosi work. This look gives balance between tradition and modernity for a new narrative in bridal fashion. There are regional Indian rituals also forming a part of this collection, like the Kanhaiya Dangal, adding more cultural depth to its storyline.     Beyond being a festive collection, Raw Mango’s Garland collection has been a tribute to the essence of Indian aesthetics and evolving wedding sensibilities. The collection is now available in all Raw Mango stores priced between ₹12,800 and ₹3,95,000. With the release, Raw Mango again redefines Indian fashion that honors heritage and modernizes through narratives.   For those who want to make a statement this festive season, here’s a perfect combination of cultural richness and modern elegance-the garland.

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Ghar – Sounds of Raw Mango
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Ghar – Sounds of Raw Mango

With roots in craft and community, Raw Mango as a design house continues to create new conversations in textile, culture and politics through a range of saris, garments and objects. To commemorate a decade of the brand in the industry, Raw Mango had launched a limited edition of collectible objects titled ‘RM 10 Objects.’ that epitomize India’s cultural repertoire and its crafts, which in turn was a reflection of the design evolution of Raw Mango. Designer Sanjay Garg of Raw Mango has reimagined the sounds which call out to home, our ‘Ghar’ as we know it, with a hope fill you with nostalgia, hope, gratitude and love. Out of the 10 objects designed by Sanjay Garg in 2019, he had decided to share his favourite sounds of music with ‘Ghar’. Raw Mango believes that sound plays an instrumental note in one’s life as it often evokes memories and moments of joy, and lets you dream. ‘Ghar’ is a creation of collaborative efforts by Sanjay Garg and celebrated musician Suryakant Sawhney (Lifafa). These seven tracks are Raw Mango’s re-imagination of the Gharana style of music. This eclectic mix of melodies is a blend of inspiration that balances the present and imagines a peaceful and safe tomorrow. PARI is written and performed by Lifafa. TOHFA is written by Lifafa, Artist – Pankaj Sakha (Vox), Rohit Gupta (Harmonium), Karan Singh (Percussion). TEJETA has artists Suryakant Sawhney, Rohit Gupta Anand Viankara. BAUL has artists Mansur Fakir (Dotara & Percussion), Priyanka (Vocals & Harmonium), Kasim Fakir (Percussion), Lalchand Fakir (Gubgubi), Shishir (Tabla), Joynal Medeen Khan (Percussion & Harmonium). AISI HOLI KHELE, JANAB-E-ALI has artists Ravindra Singh Thakur (Tabla), Bharat Bhushan Goswami (Sarangi) and Jyoti Pandey (Vocals). CHOTI UMAR has artist Aditi in performance. JAMUNA KINARE MORA GAON has artists Anju Gupta, Vasant, Aditi and Ritika Balwinder (Tabla).  It is Produced by: Sanjay Garg & Suryakant Sawhney and is Available on: Apple Music, iTunes & Spotify https://music.apple.com/in/album/ghar-sounds-of-raw-mango/1506130461 https://open.spotify.com/album/6tPJ7JglUuUGgYbMT1udm3?si=mDDDIi-9SB2AbgKHa_XtYQ https://music.amazon.com/albums/B086QLZHJH?tag=ffmin-21 With roots in craft and community, Raw Mango’s relationship with handloom began in 2008 as an investigation of possibilities. As a design house it continues to create new conversations in textile, culture and politics through a range of saris, garments and objects. Raw Mango draws from the colours, philosophies and cultures of India to create a unique voice, questioning place and perspective through design. Created with karigars across Rajasthan, Madhya Pradesh, West Bengal and Varanasi, Raw Mango’s designs innovate upon century old skills, in pursuit of defining a new aesthetic vocabulary. Ghar – Sounds of Raw Mango

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