Add Style to your Gifting Spirit this Diwali with Soch’s Vast Collection
Comments (0)

Add Style to your Gifting Spirit this Diwali with Soch’s Vast Collection

As we inch closer to Diwali with each passing day, we’re already thinking of elegant parties with friends and family, warm and homely gatherings with soul-filling food, and gifts! Lots and lots of gifts! That is where Soch comes in. Soch is ready with its vast collection this festive season to be the ultimate destination for picking up styles for yourself as well as the perfect gifts for your loved ones. Starting at Rs. 599, Soch’s extensive collection will be available at your nearest Soch store and on the official website. Soch is a brand that believes in cherishing the rich cultural heritage while embracing modernity. We blend the classic with the contemporary, offering you a range of exquisite ethnic wear that’s designed to make every woman feel like a queen. From intricately hand-embroidered sarees, lehengas, kurtis, to elegant salwar suits, each piece from Soch tells a unique story. Soch invites you to experience the magic of gifting, where every gift is a reflection of your love, respect, and celebration of the women in your life. One of the first reasons to choose Soch is its unparalleled and timeless craftsmanship. Soch’s artisans meticulously craft each piece, ensuring impeccable quality, artistic finesse, and attention to detail. Second reason would be Soch’s diverse range of outfits to all tastes, from vibrant and modern designs to timeless classics. Thirdly, Soch’s priority is comfort with style. Soch understands that clothing is as much about feeling comfortable and confident as it is about looking good. Another reason why Soch would make the perfect gift would be its heavily successful festive collections which are curated with the festive spirit in mind, featuring stunning designs and exquisite fabrics that are perfect for the season. Pieces like the iconic hand-stitched Dupattas, the one-of-a-kind Kaftans, and the chic Sarees, make for the perfect gifts due to their versatility. This Diwali, find your perfect gift with Soch Apparels. Let its collection of exquisite ethnic wear be the embodiment of your warm wishes and appreciation to all the remarkable women in your life.

Read More
Get into the festive mood with Soch’s Festive 23 collection ‘Tyohaar’
Comments (0)

Get into the festive mood with Soch’s Festive 23 collection ‘Tyohaar’

Soch, the largest evening-occasion women’s ethnic wear brand, is thrilled to introduce its highly anticipated festive collection, “Tyohaar”. This collection encapsulates the essence of the season by seamlessly blending traditional prints with contemporary designs, offering an elaborate range that exudes the spirit of celebration. “Tyohaar” features meticulously crafted outfits that are designed to make a lasting impression during the festive season. From embellished peplum tops paired with shararas to an array of kaftans, churidar sets, gowns, dresses, and sarees that are a testament to craftsmanship and modern designs. The collection takes inspiration from various printing methods and authentic jacquard weaving techniques that integrate Soch’s vision of catering to the dynamic preferences of today’s women. From rich brocade clad styles, to the timeless charm of Bandhani, the craft of kalamkari and the beautiful appeal of Lurex, the collection promises a harmonious blend of traditional and modern aesthetics. The color palette expresses the blend of natural hues, mid-tones, jewel tones, and deeper shades, that showcase elegance and sophistication. The inspiration behind “Tyohaar” is rooted in a commitment to preserve age-old printing methods such as Bandhani, Kalamkari, and Ajrak. It pays homage to the authenticity of them, creating a perfect fusion of the past and present. The collection commemorates the essence of every festive occasion, infusing it with magnificence and a radiant sparkle. The collection was unveiled amidst a dazzling media event that unfolded at 2 Moons, 1 MG mall, Bengaluru, on the 28th of September. The soiree gathered distinguished members of the media industry and influencers, from all over town. This grand affair was nothing short of a celebration , a Tyohaar in its true sense, with the festive collection on runway, food and music marking the night. Priced at INR 1999 onwards, the Festive ‘23 collection, “Tyohaar”  is available at all Soch outlets and online. About Soch Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines traditional and modern artistry. Their meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. Soch offers a wide range of stylish designer ethnic wear which includes sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. With over 160 stores across 60+ cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Recognized as the Best Ethnic Fashion Retailer of the Year 2023, Soch continue to redefine traditional Indian fashion.

Read More