The House of Prana 
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The House of Prana 

The House of Prana, a lifestyle, fashion, artwork and home accessories brand started in 2018 by Babita Jain, a self-taught textile designer and artist. The Brand mainly focuses on different kinds of hand painted abstracted scarfs, silk scarves and many more accessories. The Brand also talks about how the pandemic has completely changed our life’s including our fashion choices and how we are adapting to a completely new world. With this unprecedented calamity and work from home situation for more than a year now, all of us are valuing our possessions and have started to rework on our priorities. The overall buying behavior of Indians has drastically changed and believe in sustainability as the basic principle. The founder Babita states, “The longer the Pandemic, the more our relationship with fashion will evolve”. The virus has caused a threat to the Indian fashion retail industry to slow down and move away from excessive mass production to adopt sustainability, before an even larger problem is at hand. The consumer’s behavior has changed rapidly across the time and the buying pattern as well. People prefer to stay in their comfort zone and shop online, instead of risking walking into a store. With the work from home concept, fashion requirements have also evolved. There is a sudden need for comfort clothing or just formal tops for zoom meetings. The consumers have also become really conscious of societal and environmental impact of clothing, by preferring bags and boxes made of biodegrade recyclable materials. The House of Prana, promotes the local, native and home-grown craftsmen and textiles and provide a livelihood to the vast community of traditional artisans and craft-persons. The designer also states, “We must be mindful of what we invest in and buy, how much we really use those items that we buy and how often we discard them. While we have been encouraging an end to overconsumption for many years, we also know that in the face of this unexpected halt in manufacturing, it is the most vulnerable, lowest paid people in the fashion supply chain that feel the worst effects. Of course, fashion isn’t just created in factories. Fashion is craft, artisanship and things that are often made by hand in informal environments.” Lastly is to still not lose hope and continue to do what we are doing but with newer relevant strategies. After all, after a crisis comes celebration! The House of Prana

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Classic Blue for 2020
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Classic Blue for 2020

Pantone is helping us start this decade peacefully and calmly with the Pantone Colour of the Year: Classic Blue. While many are debating how ‘boring and dull’ this year’s colour is, Pantone has a deeper sense to its selection and is 2020’s crowned colour. Pantone prefers to describe its newly selected colour of the year as a ‘timeless and an enduring hue elegant in its simplicity’. Laurie Pressman, Vice President of the Pantone Color Institute, stated, “It’s a reassuring blue, full of calm and confidence. It builds connection.” ‘We are living in a time that requires trust and faith,’ said Pantone Colour Institute executive director Leatrice Eiseman. ‘It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.’ Echoing last year’s focus on sustainability with the selection of Living Coral as 2019’s Colour of the year, this year’s indigo shade can be achieved naturally, making it a colour that aligns well with sustainability. Pantone describes the colour as ‘elegant in its simplicity’. Classic Blue is restful, tranquil and the same colour as the sky at dusk. ‘Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. This colour fits perfectly for this moment in time; as the hue is genderless and reasonless making it convenient for everyone. This deep shade of blue, a solid and calm colour promises to offer a sense of stability in the trying times. Let’s all restore our zen this year with Pantone’s Colour selection for the year 2020. Pantone Classic Blue for 2020

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Quick easy tips to make your wardrobe sustainable
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Quick easy tips to make your wardrobe sustainable

In this age of fast fashion, a capsule wardrobe is required for a sustainable wardrobe Fashion industry is one of the highest polluting industries today. Only about 25-35% of the entire garment industry is focusing on recycling and upcycling. Thankfully, the awareness is growing and there is a shift in the industry towards going green, saving the ecosystem, slow fashion, reusable fashion and making conscious decisions. Sustainability is a vast subject and everybody has their own opinions. The easiest way out is probably to buy less! Buying less has a significant effect on the ecosystem. Buying less and making a conscious decision while buying helps in a lot of ways. Also, styling the existing garments gives the garments a second life and charm. In India, we have plenty of tailors and easy accessibility to them as who can not only design the garments, but also change the shape and look of the garment. Having a simple capsule break down also adds a lot of advantage to your decision making. For example, if you decide to fix at 40 pieces of garments in your wardrobe, you can break them down into sets of 10 for multiple purposes. 10 tops (few pair with multiple occasions) 10 bottoms (different type based on the occasion) 5-6 dresses (both formal and casual) 5 pairs of footwear (both comfortable shoes and heels) 5 jackets and shrugs (if need be) It is important to segregate to help you choose and reuse them. Wearing pre-owned pieces is also not wrong or swap with friends. There’s no harm in giving them a different look and reusing them. While buying a garment it’s also good to be sure as to how you want to use them and what are the multiple ways you can wear them.

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