Rental Fashion For Every Occasion: Sustainable Way To Celebrate
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Rental Fashion For Every Occasion: Sustainable Way To Celebrate

In today’s fashion reality, trends change by the minute, with high-end personal style; rental fashion took its place in the limelight as the much-needed game changer. And with the rise of rental, services comes dressing to impress, which never has been this easy and more sustainable. Be it a high-end gala or just a casual Sunday brunch, maybe even a wedding—rental fashion has got it all. Here’s how you can leverage rental fashion to make a statement and elevate your wardrobe without the commitment of ownership. Allure of Rental Fashion Rental fashion has been causing ripples in people’s concept of wardrobes. It lets the enthusiast in you try out designer pieces on the high-end or lead-edge trends without the stratospheric costs of buying. This is not driven just by the logic of cost efficiency but corresponds to the principles of reducing waste and encouraging a circular economy in sustainable fashion practices. With this choice to rent, you are giving back towards a more eco-friendly approach to fashion while still enjoying a fresh, stylish look. Chic Galas and Black Tie Affairs These services offer a tremendous amount of elegant gowns, tuxedos, and accessories for very formal events such as galas or black-tie affairs. Vera Wang, Marchesa, Ralph Lauren—you name the designer—can be rented through rental platforms. The chance to slip into exquisite, high-quality garments that otherwise you could not afford is what rental platforms do quite often. Options for alterations are also possible to ensure a perfect fitting for that special evening. While dressing up for that formal do, think on the lines of classic with a modern feel to it. One of those sleek, long dresses in timeless colors, like navy or emerald green, will surely kill the party. Pair that with a statement clutch and sparkling jewelry—this would just make for the perfect makeup for your outfit. What’s fun about rented fashion is the fact that you will be able to go for new looks at every event—it is always changing your wardrobe without storing any of these clothes. Workwear Chic It’s the modern working professional’s wardrobe evolved to include a little more of yourself within the traditional business attire. The rental services match up with this shift by offering chic, ice-cold blazers, trousers, and dresses that set one at work with a feeling of confidence. Theory, Equipment, and Diane von Furstenberg provide clean pieces that are versatile and fashion-forward. These come in comfortable and stylish ensembles, tailored to exude a smart office look. A good-fitting blazer, paired with either a set of tailored trousers or a pencil midi skirt, also makes for the perfect outfit—one that would easily flow from day to evening with minimum hassle. Casual Outings and Weekend Getaways You can even engage in rental fashion for casual outings. From weekend getaways to brunch and low-key date nights, the list runs from trendy jumpsuits and sundresses to stylish separates. This will keep you having a dynamic wardrobe, fitting in many contexts, without having to buy over and over again. Wedding Attire More often than not, weddings do ring in their share of excitement and stress right at the very outset—attire. Fashion rentals are here to help both guests and bridesmaids with a range of stylish, unique options. From romantic lace gowns to sophisticated satin dresses, there’s a great selection of dresses on rental platforms that can fit into any number of different wedding themes or color schemes. The Convenience Factor A major benefit of rental fashion is how easy it can be. Very rarely will you find a rental platform that does not have a friendly website along with size guides and styling tips, just to mention a few. You select an item, rent it as per your wish, and get the item delivered right at your very front doorstep. You return it after the event, which most of the time is often made convenient by the rental service in the form of prepaid shipping labels. Conclusion This isn’t some trend—rental fashion is a revolution in how style and sustainability go hand in hand. It’s a no-nonsense, very affordable, and environmentally friendly way to dress up at every event, be it a glamorous gala or just a weekend out. Via rental fashion, you will try out so many different designer pieces while always looking professional and having a good impression of what you wear, not to mention being highly sustainable. So, next time you feel that urge about that special event, or even if you just want to update your wardrobe, consider renting. You’ll be surprised at how stylish and versatile your next look could be.  

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7 Sustainable Fashion Brands In India Worth Your Attention
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7 Sustainable Fashion Brands In India Worth Your Attention

Over the last few years, sustainable fashion in India has gained a lot of prominence with the increasing realisation of consumers about the environmental and ethical impact of clothing. With growing concern over whether the industry can ever shape up and be responsible for its actions, some Indian brands are putting themselves at the forefront of this change, combining style with real sustainability. Here are seven sustainable fashion brands in India making waves and are worth your attention. Sustainable Fashion Brands: Fabindia Fabindia is one such pioneer of sustainable fashion in India, truly upholding the spirit of traditional craft while taking care of the ecosystem. Incepted in 1960, the company sources raw materials from rural talent to produce garments that pay a fitting tribute to the rich textile heritage of India. Fabindia mainly employs natural dyes and organic fabrics, therefore hugely reducing final product ecological footprints. Fabindia has already set a benchmark in India through its practice of promoting responsible fashion by supporting local artisans and advocating for sustainable practices. No Nasties No Nasties hails from Mumbai and champions the cause of 100% organic and fair-trade fashion. It sources in organic cotton, making its stocks in clothes stylish and contemporary, while ensuring each garment is free from harmful, unwanted chemicals and pesticides. This brand believes in the welfare of the workers and thus it has in place good labor practices that ensure all workers get good wages and work safely. No Nasties is focused on reducing its carbon footprint through eco-friendly packaging while minimizing waste. Upasana Upasana is an innovative label with a powerful approach to sustainable living and contemporary design. Started in 2007 by Upasana S. in Auroville, the name is emerging and is associated with the use of organic and natural materials like handwoven fabrics and recycled textiles. Upasana incorporates sustainable production methods through transparent supply chains and assures ethical labor conditions based on fair trade. The zero-waste concept supports creativity in using all offcuts and scraps of the material. Buna Buna is a relatively young brand in the sustainable fashion sector, but it has caught a lot of attention due to its different approaches toward providing eco-friendly garments. At the very heart of handcrafted, organic, and upcycled materials, Buna often reflects traditional Indian techniques—hand block printing and embroidery in its designs—creating modern aesthetics married with sustainable practices. Khadi & Co. Khadi & Co. is a brand that celebrates the traditional Indian fabric, Khadi, in a very modern way by giving it a cool and sustainable twist. Khadi is a handspun and hand-woven cloth identified with Indian heritage and is known for its minimal environmental impact as against machine-made textiles. Given new meaning, Khadi & Co. revives the traditional weave with contemporary and trendy clothing all the while staying true to its origin. Its commitment to being a ‘sure jack’ for rural weavers and eco-friendly practices makes it very well-placed within the sector of sustainable fashion. Doodlage Doodlage is another brand that has made quite a name in reimagining fashion’s waste. Initiated by Kriti Tula in 2014, Doodlage solely stands by the basic principle of upcycling fabric waste and additional material supplies towards developing fashionable sustainable clothing. The brand is known for its special application of upcycled materials and methods that convert such materials into wearable fashion. Not only does Doodlage speak volumes in promoting a less wasteful lifestyle, but it also reflects how fashion can be innovative and considerate towards the planet. RMS RMS is a high-end fashion brand with a sustainable nuance. Created by Reetika Manchanda, RMS leads when it comes to natural, eco-friendly materials such as organic cotton, linen, and bamboo. In every collection, classic, graceful designs are embodied into pieces that are designed by and created for quality and sustainability. This label promotes ethical means of production that respect both the people and the planet when making each garment. Conclusion The birth and rise of sustainable fashion in India resonates with a growing awareness and community of commitment towards embracing not just the beautiful, but also the good and the true in fashion. These seven labels—Fabindia, No Nasties, Upasana, Buna, Khadi & Co., Doodlage, and RMS—are a vanguard in this movement, giving consumers stylish options in tune with their values. In buying from these brands, you are truly making a statement in style while returning the due respect to the planet for a more sustainable and ethical future. Take one step closer to embracing these options sustainably and be a part of the positive change in the industry.

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Introducing Bonjour’s Bamboo Socks: Your Sustainable Comfort Solution
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Introducing Bonjour’s Bamboo Socks: Your Sustainable Comfort Solution

Bonjour’s Bamboo Socks:  Concerned about foot irritation? Meet your sustainable superhero, Bamboo Socks. Crafted from bamboo fibres, these socks offer a blend of comfort, breathability, and moisture-wicking properties, making them ideal for all-day wear. Not only are bamboo socks eco-friendly due to bamboo’s rapid growth and minimal environmental impact, but they’re also favoured by those with sensitive skin for their hypoallergenic nature. Commenting on the successful Bamboo Socks launch, Mr. Raj Kumar Jain, Managing Director (M.D.), Bonjour stated, “I am delighted to announce the launch of our latest innovation for men: Bamboo socks—the ultimate solution for 7-day odour-free wear. Crafted from bamboo fibres, these socks redefine comfort and hygiene in footwear. Bamboo’s natural properties make it an ideal material for socks, offering unparalleled softness, breathability, and moisture-wicking capabilities. Our Bamboo Socks go beyond traditional socks by incorporating anti-odor technology, ensuring that your feet stay fresh and odor-free for a full week of wear. Its unique qualities also extend to the extent of having thermal regulatory properties that keep the feet warm in summer and cool in winter.” Bonjour’s Bamboo Socks are made from 100% natural bamboo fabric, as it use organically grown bamboo fibers, which provide exceptional softness and comfort with skin-friendly materials. This makes it a sustainable and eco-friendly product. Using bamboo is an environmentally conscious choice that requires minimal resources for growth. Bonjour’s Bamboo Socks have an ultra-soft texture as bamboo fibers offer luxurious silk-like softness, surpassing cotton and other fabrics in comfort. It also provides enhanced cushioning, as it is strategically designed with extra cushioning at the bottom for added comfort and support during physical activities, reducing friction and blister formation. Bonjour’s Bamboo Socks contains moisture absorbent and anti-odor properties as Bamboo’s hollow fibres absorb moisture four times more effectively than cotton, while its natural antimicrobial properties prevent odor-causing bacteria growth. It features thermoregulatory properties as the bamboo fabric provides excellent ventilation and insulation, keeping one’s feet warm in winter and cool in summer. It uses an innovative design as Bonjour’s Bamboo Socks feature a unique blend of natural fibres and elastic yarn, incorporating breathable mesh and arch compression in the midfoot area. This design ensures maximum comfort and performance during intense athletic activities or casual wear throughout the day. It maintains freshness for up to 7 days as it provides continuous odor control and freshness throughout the week. For this reason, Bonjour’s Bamboo Socks is also a part of the “7-Day No Smell Socks.” The natural antimicrobial properties of bamboo fibres prevent the growth of odor-causing bacteria, keeping your feet feeling clean and comfortable day after day. Bonjour’s Men Bamboo Socks contain 4 categories, which are as follows: Terry/Cushioned Ankle Socks (Pack of 3, MRP: 649):   Step up your comfort with our Cushioned Ankle Socks. Made from bamboo fabric with extra cushioning at sole, these socks provide unparalleled softness and plush texture. Bamboo’s sustainability adds an eco-friendly touch, making it a natural choice for those seeking sustainable alternatives. Terry/Cushioned Secret Socks (Pack of 3, MRP: 579): Experience discreet comfort with our Terry/Cushioned Secret Socks. Crafted with bamboo terry fabric, these socks offer luxurious softness and breathability. Their low-cut silhouette ensures they remain hidden beneath your shoes, providing a seamless look that complements any outfit. Bamboo Plain Ankle Socks (Pack of 3; MRP: 579): Revolutionise your footwear experience with our Plain Ankle Socks. Featuring bamboo fibre, these socks offer unmatched comfort and breathability. Their solid plain design provides a lightweight and breathable alternative to traditional socks, perfect for all-day wear. Additionally, their eco-friendly nature makes them a sustainable choice for environmentally conscious consumers. Long Compression Socks (Pack of 3, MRP: 699): Introducing our Bamboo Long Compression Socks, engineered for both support and comfort. Crafted with bamboo fibre, these socks offer softness, breathability, and moisture-wicking properties. Their compression technology promotes healthy blood circulation, reduces muscle fatigue, and speeds up recovery, making them perfect for busy professionals, avid travellers, and athletes alike. Experience the ultimate blend of bamboo fabric comfort, support, and style with Bonjour’s Bamboo Long Compression Socks. Upgrade your sock game and step into a world of wellness today. Whether you’re a busy professional, an active athlete, or someone who simply values comfort and hygiene, Bonjour’s Bamboo Socks are the perfect choice for you. Experience the difference with Bonjour’s Bamboo Socks and step into a world of comfort, freshness, and style. Bonjour’s Bamboo Socks redefine comfort and sustainability, offering a superior alternative to traditional socks. One could experience the softness, moisture control, and performance benefits of bamboo with every step. Prioritise comfort, performance, and sustainability with Bonjour’s Bamboo Socks, backed by its 7-day no-odour guarantee.

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SUSTAINABLE TOP 4 BRANDS TO WATCH FOR IN 2024
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SUSTAINABLE TOP 4 BRANDS TO WATCH FOR IN 2024

“Sustainable” is a word that we come across frequently but do we know the value of it? Our fast-paced world is heading to destruction, but do you know how we can prevent it from happening? It’s a small step, but a great start. The concept of sustainability will help to extricate from this rabbit hole. In one of the many ways, we can switch to sustainable fashion. Here are the top 4 sustainable brands to look out for in 2024. The Summer House A Bangalore-based label, “The Summer House” took by a storm for its products as well as its unique practices. The highlight of the label is the collaboration with 17 craft clusters across the country, to promote cottage industries. Gone are the days of unsustainable practices, “The Summer House” drapes its garments in luxury without compromising ethics. Their collections are made of ECONYL, a regenerated nylon woven from recycled fishing nets, and Tencel, a naturally derived wonder fabric that promises both comfort and eco-consciousness. Indisputably, they stand by their motto, “bridging the gap between age old craftsmanship and modern wardrobes”.   Doodlage “Doodlage” is a sustainable brand, that stands out for its creative solution of making clothes. This label has unlocked the secret to transforming what others see as waste – discarded fabrics, scraps, and rejected materials – into wearable art. Doodlage doesn’t just upcycle, it elevates. Genius, right? Picture jackets patched together with bold geometric shapes or bags adorned with mismatched textures and unexpected pops of color. If you are someone who is into whimsical fashion, then check out Doodlage’s collection, definitely a brand to look out for in 2024. No Nasties No Nasties is a Goa-based label that employs 100% certified materials and also holds PETA’s vegan approval. If you are seeking casual wear like earthy-toned tees, and dresses with top-notch sustainability, “No Nasties” is a label you should check out. But their commitment to sustainability goes beyond organic materials and earthy tones. No Nasties conducts life-cycle assessments for each garment to measure its carbon footprint and they actively counteract them. For every piece you wear, a tree finds its home in the earth.  Ethicus Let us explore tradition and sustainability together with “Ethicus”, a Tamil-Nadu-based label specialising in handloom sarees. This authentic saree brand is a firm believer in the farm-to-fashion concept, as they cultivate their organic cotton and meticulously weave it into the cherished six yards of pure elegance. With every drape, you celebrate the gift of handloom, the whisper of eco-consciousness, and the timeless elegance that blossoms from the heart of Tamil Nadu. Every decision counts, from the materials chosen to the way clothes are made, it’s all about being kind to our world. These brands are a glimpse into the stories being woven by sustainable Indian brands. Each label holds a unique thread, but they’re all united by a common purpose: to create fashion that’s sustainable yet elegant. Look out for these brands in the upcoming year and update your wardrobe with these brand pieces and go green!   By: Karnica All content featured on The Style.World is created by third-party contributors and does not necessarily reflect the views or opinions of The Style.World. We make no guarantees regarding the accuracy, completeness, or reliability of the information provided. Please seek your own professional advice before relying on any of the information presented here.

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Hempstrol – Premier Hemp Company
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Hempstrol – Premier Hemp Company

Hempstrol, a Sustainable luxurious hemp product company, started in April 2019. It stands to be India’s only socially conscious Hemp Company that aims to provide sustainable growth of the medicinal use of Hemp. Also, the brand is the first ones in the market to create luxurious hemp facemasks. Currently they are customising a luxurious hemp mask for the clients, required for their weddings. Fashionable masks are in trend and Hemp fabric is 4 times stronger & thicker than cotton, which after every wash becomes softer. They also have a Menstrual Cramp Relief Oil, Hemp Extract and Pet CBD in the health and wellness category. The therapeutic use of Hemp through CBD oil has brought about a fundamental change in how India treats Epilepsy today. Currently, the Full-spectrum CBD oil category is led by Hempstrol. The Product is a well-researched development where importance is given to the Cannabinoid structure, the biomass and the efficacy of the oil. Cannabidiol (CBD) is a form of oil that is derived from the cannabis and hemp plant. Used for medicinal purposes in both humans and pets. We have a specially formulated CBD product category for pets including dogs, cat, household birds, horses, and domesticated amimals. Cannabinoids like CBD, CBG, CBC and CBN are the Non-Psychoactive compounds found in a Hemp plant, later extracted to be all found synergistically together. It is a game changing medical treatment for diseases like Epilepsy and symptoms of Seizures. CBD effectively reduces seizures and is derived from a Cannabis Sativa Hemp plant. Kids with epilepsy are treated with CBD oil to control seizures. This is because CBD and other cannabinoids require the correct dosage to ensure cent percent effectiveness. The wrong dosage may turn out to be counterproductive. The medicine must always be advised by a doctor beforehand. Hempstrol Co-founder, Deepika Sharma has been born and brought up in New Delhi, India. Since her childhood, she has stayed close to the Hemp Culture. Her family hails from Shimla, Himachal Pradesh and Bhang Chutney (Hemp Seeds Dip) has been her favourite. In her ancestral home and in days where hemp grew freely it was used popularly. She always had an interest in Hemp and always kept her research going on. While travelling to the interiors of Rajasthan, she met a village woman who had menstrual pains and lacked proper menstrual hygiene. She knew at that moment that something has to be done about this unspoken problem in society. Her strong research led her to bring up a solution to this. Hempstrol – Premier Hemp Company

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