Global Fashion Trends Winter 2024: What to Wear Now
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Global Fashion Trends Winter 2024: What to Wear Now

When the cold of Global Fashion Trends Winter 2024 is here in its full swing, fashion changes in a daring and energizing way. Creative directors and graphic designers fix innovation to basic styles while apparel managers and stylists choose stylish and fashionable designs that also have sustainable fashion 2024 and utility features. From formal evenings out dressed in chic new trends inspired by the fashionable runway looks or in casual comfort at home, here are must-know trends for what to wear now. 1. The Return of Maximalism The Maximalism fashion trend is coming back in full force this season. Some fashion houses are frequently adopting this style, including Gucci’s Alessandro Michele and Moschino’s Jeremy Scott through colorful prints, bulky form and flashy accessories. As seen from the flashy prints to the electric color splashes, the note is to go overboard and just be loud. 2. Sustainable Layering Regarding the succeeding season, which is Fall/Winter 2024, sustainability remains as the industry’s most significant concern, and the forecast is sustainable layering trends. Imagine knitted wool chemises, ‘second-hand’ cashmere pullovers, cotton t-shirts that were grown, not made! Stella McCartney and Gabriela Hearst are using sustainable fabrics in their products while designing new products, which are creative and luxurious at the same time. 3. Oversized Outerwear While puffer jackets and oversized wool coats are great outfits to wear, this season’s outerwear focus is all about functionality with style. The biggest fashion mavens are wearing these big coats with skinny pants or boots that come up to the knees, and it’s very versatile for anyone. 4. Techwear-Inspired Street Style Techwear street style integrates fashion into modern clothes for the continuous experience in contemporary clothing. The clothes themselves are functional and comfortable – there are fabrics that are waterproof, and accessories that interact with technology, and the fashion is minimalistic. Design houses such as Acronym and Rick Owens are taking style and function and interweaving them together in more timely aspects of Luxury fashion 2024. 5. Gender Fluid Fashion Gender-neutral fashion is an influential factor in fashion with the designers crossing the gender divide. Of this movement, Jonathan Anderson of Spanish brand Loewe and Telfar Clemens of New York-based Telfar are pioneers; they both design chic yet comfy unisex wear. Prepare to witness large shining blazers, unisex trousers, and statement accessories among others as some of the styles to be featured. 6. Bold Knitwear Chic and fashionable bold knitwear trends this season are coming forward with the new and daring prints and stunning colors. Here, chunky knits in vivid hues of electric blue, fiery red and many others are emerging from fashion designers. It is best when worn with plain bottoms or, better still, when layered under large coats and jackets.   Conclusion Big coats and jackets, recycled and recovered materials, and vivid colors – all this is about the Global Fashion Trends Winter 2024 season. In this season, maximalism goes hand in hand with tech minimalism – fashion trends of the winter are the reflection of freedom, comfort, and futuristic spirit.

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How Fashion Influencers Are Supporting Fair Trade Practices
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How Fashion Influencers Are Supporting Fair Trade Practices

With social media now driving the world in almost every situation, fashion influencers have had a greater influence on consumerism than ever before. Their sway over trends and the promotion of various brands has now spread to ethics, and one such all-important area is that of fair trade practices. Through social media, the purpose of this paper is to explore how fashion influencers are supporting fair trade and the way towards a more sustainable and fair fashion industry. Fair Trade in Fashion   Fairtrade is a movement for encouraging fair trading relationships between workers and consumers. In fashion, it includes paying employees fair wages, ethical working conditions, and production of products that adhere to environmental standards. Fairtrade fashion addresses the exploitation and environmental damage often linked to the production of conventional garments. How Influencers Influence Fashion Fashion influencers live online, tastemakers digitales who function across sites like Instagram, TikTok, and Youtube reaching millions of followers daily, giving possible appeal normally assigned to brands. They are, therefore, powerful advocates of ethical practices. Here is how they are making a difference: They do this by sharing with their followers why they engage in the practice and why they consider it significant. The influencers shed light on the people behind the fair trade stories, such as artisans and workers, who benefit from fair trade practices. By underscoring the difference between fair trade and regular fashion, they encourage more responsible purchase decisions by their audience. Collaborating with Fair Trade Brands A good number of influencers partner with fair trade brands for the promotion of their products. Such partnerships take several forms, including those of sponsored content, product reviews, and giveaways. By representing these trendy brands that follow fair trade practices, the influencer not only boosts the business but also shares with their audience fashion produced ethically. Advocating for the Focus on Transparency Influencers have also been very instrumental in pressuring increased transparency from such fashion companies. Companies practice what they refer to as “greenwashing,” which is termed to be an advertisement gimmick where they falsely indicate eco-friendly and ethical policies. Influencers, on their part, utilize their sphere of influence to put such companies to task while urging them on actual commitments to fair trade practices. Promoting Sustainable Fashion Choices Besides fair trade, there are several sustainable fashion practices that influencers are championing, and by and large, they are closely aligned with fair-trade principles. This end involves encouraging people to thrift, up-cycle, and purchase from sustainable companies that promote ethical labor. Influencers model these choices, in doing so normalizing sustainable fashion and making it more accessible for their followers. Some influencers go a step further by taking up activism with the entire fair trade issue. They go on campaigns and host events with organizations dedicated to fair trade and worker rights. In turn, activism by such influencers only spreads the word on fair trade widely and inspires followers to do likewise. Although opinion leaders in the domain of fashion probably play the largest role in the promotion of fair trade, they have quite a few problems yet to be solved. One of them is the genuineness of their commitment: many of them may push for fair trade due to the trend, but not due to their real belief in it. It is needed that these influencers sincerely and constantly be advocates of fair trade rather than seize the moment of its popularity. The Future of Fair Trade in Fashion Influence by fashion influencers on fair trade practices probably comes to pass now that consumers are gradually starting to make choices that are up to ethics and sustainable. Fashion, as it were, is at a moment of opportunity, where leaders possibly can play a significant role in establishing the changes needed for the industry. Influencers could then capitalize on authenticity, transparency, and education. They can be informed advocates for sustainable fair practices within the industry, in true partnership with fair trade brands, that lead toward equity and responsibility. Conclusion It is the fair trade that the fashion influencers practice in the industry. They play a very big role in promoting ethical and sustainable fashion through raising awareness, collaboration with brands, and advocacy. Hence, with great influence comes the chance to exercise impact on benefit industry change, elevating fashion from just an extension of personal style to a statement of values.

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Hottest July Fashion Trends for Women (2024) 
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Hottest July Fashion Trends for Women (2024) 

The sun climbs high in the sky, casting long shadows and painting the world a vibrant gold. It’s July Fashion Trends, the heart of summer, and the fashion world reflects the season’s vibrancy. This year, trends for both men and women prioritize comfort and self-expression, with a growing emphasis on eco-conscious choices. July Fashion Trends:  Let’s delve deeper into the hottest trends, exploring the details and offering tips to incorporate them into your wardrobe, transforming you into a sizzling summer style icon. For the Ladies: A Symphony of Comfort and Statement Pieces The Reign of Comfort: Flowing Silhouettes and Natural Fabrics Gone are the days when squeezing into uncomfortable garments was considered fashionable. This July, prioritize comfort and embrace loose silhouettes that allow your body to breathe. Think of billowing maxi dresses in lightweight fabrics that dance around your ankles with every step. Imagine yourself in a breezy linen pantsuit, the perfect companion for a day exploring bustling city streets or a relaxed afternoon picnic in the park. Jumpsuits, once relegated to workwear, are now a fashion-forward choice, offering both comfort and style. The key to mastering this trend lies in the fabrics. Natural fibers like cotton, linen, and hemp are your allies in the fight against the summer heat. Cotton, a timeless classic, offers breathability and a soft feel against your skin. Linen, with its slightly wrinkled texture, adds a touch of effortless chic to any outfit.  Beyond Comfort: Embracing the Floral Fantasia  Florals are a perennial favorite, synonymous with summer’s carefree spirit. This July, the floral trend explodes in a kaleidoscope of colors and styles. For the romantics at heart, delicate ditsy prints in soft pastels evoke a sense of whimsical charm. Think of a flowy sundress with a ditsy floral pattern in lavender or baby blue, perfect for a lazy afternoon spent reading under a shady tree. If you crave a bolder statement, oversized floral prints are a show-stopping option. Imagine yourself in a maxi dress with a bold floral print in vibrant hues like fuchsia or emerald green – a guaranteed head-turner for any summer evening soiree. Sheer Magic: A Touch of Ethereal Beauty  Channel your inner ethereal goddess with strategically placed sheer fabrics incorporated into your outfits. This trend adds a touch of mystery and intrigue, perfect for the woman who wants to feel both beautiful and confident. Think of layering a chiffon blouse with a delicate floral print over a simple tank top. The sheer fabric creates a subtle peek-a-boo effect, hinting at what lies beneath without revealing too much. For a bolder statement, consider a sheer overlay on a flowy skirt. Imagine a maxi skirt in a solid color with a sheer overlay in a contrasting color or a complementary pattern. This creates a sense of depth and dimension to your outfit. The most daring option is a sheer dress worn over a slip. This look requires confidence and careful consideration. Choose a slip in a complementary color that offers enough coverage while allowing the sheer fabric to create a romantic and ethereal effect. Remember, balance is key when rocking the sheer trend. Avoid revealing too much skin, and keep the rest of your outfit simple and understated.  Sustainable Style: Feeling Good and Looking Good  In today’s environmentally conscious world, sustainable fashion is no longer just a trend, it’s a responsibility. This July, embrace eco-conscious choices by incorporating sustainable pieces into your wardrobe. Look for pieces made from recycled materials like polyester or nylon that have been given a new life. Organic cotton, free from harmful chemicals and pesticides, is another excellent choice for the environmentally conscious fashionista. Support brands that prioritize ethical production practices, ensuring fair wages and safe working conditions for garment workers. Many brands are now transparent about their supply chains, allowing you to make informed choices about the clothes you buy. A Pop of Color: Embracing the Sunshine  Don’t shy away from color this July! Embrace the vibrant energy of summer by incorporating bold and bright colors into your wardrobe. Tangerine orange, a fiery and energetic hue, is perfect for a statement piece like a flowy maxi dress or a tailored jumpsuit. Emerald green, reminiscent of lush summer foliage, adds a touch of sophistication and elegance to any outfit. Imagine yourself in an emerald green linen pantsuit, a perfect choice for a summer work event or a night out on the town. Statement Sleeves: A Touch of Drama  From voluminous puff sleeves to romantic ruffles, there’s a statement sleeve style for every woman. Puff sleeves, reminiscent of the Victorian era, add a touch of femininity and whimsy to any outfit. Think of a flowy sundress with voluminous puff sleeves that adds a touch of vintage charm to your summer style.

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Sonakshi Sinha’s Fairytale Wedding: A Celebration of Love, Tradition, and Family
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Sonakshi Sinha’s Fairytale Wedding: A Celebration of Love, Tradition, and Family

On June 23rd, 2024, Bollywood’s spotlight shone brightly on Sonakshi Sinha and Zaheer Iqbal as they embarked on a new chapter together. Their wedding ceremony wasn’t just a union of two individuals; it was a tapestry woven with threads of love, tradition, and a touch of modern-day sustainability. Let’s delve into the intricate details of this heartwarming celebration, from the bride’s captivating ensemble steeped in family history to the star-studded reception that marked the beginning of their journey as husband and wife. Sonakshi Sinha: A Bride Adorned in Legacy Unlike the usual extravagant displays of designer labels often witnessed in celebrity weddings, Sonakshi made a unique and deeply personal choice for her bridal attire. She opted for a pristine ivory saree—not a brand-new creation, but a cherished heirloom passed down through generations. This exquisite saree, intricately embroidered with patterns that whispered tales of the past, was none other than her mother’s, Poonam Sinha’s, wedding saree. Worn over four decades ago, the garment transcended its role as clothing; it became a symbol of a timeless bond between mother and daughter. The decision to wear her mother’s saree resonated far beyond aesthetics. It spoke volumes about the enduring love and respect Sonakshi Sinha holds for her mother. It was a conscious act of carrying forward a family legacy, a passing of the torch from one generation to the next. This thoughtful choice resonated with many viewers, particularly those who value the sentimental significance of family heirlooms. In a world obsessed with the latest trends, Sonakshi’s choice highlighted the timeless beauty of tradition and the enduring value of pre-loved clothing. Beyond the Fabric: The Significance of the Embellishments The intricate details of the saree deserve a closer look. The embroidery, likely handcrafted by skilled artisans of a bygone era, would have told a story—a narrative passed down through generations or a personal inscription for the bride. Perhaps the motifs held symbolic meaning, representing prosperity, longevity, or blessings for a happy marriage. Each stitch would have been a labour of love, imbuing the garment with a unique aura. Sonakshi’s decision to wear this saree wasn’t just about the fabric; it was about honouring the legacy of the artisans who created it and the countless women who had worn it before her. Imagine the stories these delicate threads could tell—stories of weddings, laughter, and family gatherings. By choosing this saree, Sonakshi wasn’t just a bride; she was a custodian of her family’s history, carrying these stories forward with pride. Completing the Look: A Touch of Vintage Glamour To complement the heirloom saree, Sonakshi meticulously selected pieces from her mother’s treasured jewellery collection. This wasn’t just about matching the colours or styles; it was about creating a cohesive look that whispered of a bygone era. Imagine the delicate necklaces, the ornate earrings, and the intricately designed bangles—each piece likely holding its own story, passed down from mother to daughter for years. The jewellery would have added a touch of vintage glamour to Sonakshi’s bridal ensemble. It would have been a testament to the exquisite craftsmanship of the past, showcasing the beauty of timeless designs. By choosing these pieces, Sonakshi wasn’t just adorning herself; she was paying homage to the artistry and heritage they represented. A Ceremony Steeped in Intimacy: A Celebration of Love, Not Opulence The wedding ceremony itself was a stark contrast to the usual extravagant Bollywood affairs. Instead of a sprawling venue overflowing with hundreds of guests, Sonakshi and Zaheer opted for an intimate gathering, attended only by their closest family and friends. This intimate setting allowed the couple to exchange vows in an atmosphere of genuine love and heartfelt emotions. Imagine the hushed whispers, the nervous giggles, and the overflowing joy as Sonakshi, radiant in her mother’s saree, walked down the aisle towards Zaheer. The focus wasn’t on the grandeur of the setting; it was on the sanctity of the vows they were about to exchange. The simplicity of the ceremony only accentuated the genuine emotions on display, making it a truly heartwarming and personal celebration of their love. A Transformation: From Intimacy to Grand Celebration Following the private ceremony, the celebrations transformed into a vibrant and joyous reception. The venue, likely a luxurious hotel ballroom or a sprawling outdoor space, was abuzz with activity. The intimate gathering of family and friends morphed into a star-studded affair, with renowned actors, directors, and other celebrities gracing the occasion. Imagine the dazzling lights, the lively music, and the infectious energy as celebrities like Kajol, Salman Khan, Rekha, Anil Kapoor, and Sanjay Leela Bhansali mingled with the guests. The guest list, reportedly numbering around 1,000, boasted prominent names like Huma Qureshi, Saira Banu, and many more. The presence of DJ Ganesh as the event’s performer hinted at a night filled with music and dancing, a joyous celebration of the newlyweds’ union. A Night of Revelry: Celebrating with Bollywood Royalty The reception would have been a sight to behold. Imagine the vibrant colours of the guests’ attire—shimmering sarees, elegant suits, and dazzling gowns—creating a kaleidoscope of fashion. The who’s who of Bollywood would have been exchanging greetings, sharing stories, and showering the couple with blessings. Laughter would have filled the air as guests took to the dance floor, their movements guided by the energetic beats of DJ Ganesh’s music. This star-studded reception served a dual purpose. It allowed Sonakshi and Zaheer to celebrate their union with their extended social circle, their colleagues from the industry. It was also a testament to the couple’s popularity and the respect they commanded within the Bollywood fraternity. The presence of these celebrities added a touch of glamour to the occasion, making it a night to remember for all those present. A Love Story Sealed with Blessings: A Social Media Fairytale Following the wedding festivities, Sonakshi and Zaheer took to their social media platforms to share the news with their fans. Their heartfelt caption offered a glimpse into their love story and the significance of their chosen date. They reminisce about

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Introducing Bonjour’s Bamboo Socks: Your Sustainable Comfort Solution
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Introducing Bonjour’s Bamboo Socks: Your Sustainable Comfort Solution

Bonjour’s Bamboo Socks:  Concerned about foot irritation? Meet your sustainable superhero, Bamboo Socks. Crafted from bamboo fibres, these socks offer a blend of comfort, breathability, and moisture-wicking properties, making them ideal for all-day wear. Not only are bamboo socks eco-friendly due to bamboo’s rapid growth and minimal environmental impact, but they’re also favoured by those with sensitive skin for their hypoallergenic nature. Commenting on the successful Bamboo Socks launch, Mr. Raj Kumar Jain, Managing Director (M.D.), Bonjour stated, “I am delighted to announce the launch of our latest innovation for men: Bamboo socks—the ultimate solution for 7-day odour-free wear. Crafted from bamboo fibres, these socks redefine comfort and hygiene in footwear. Bamboo’s natural properties make it an ideal material for socks, offering unparalleled softness, breathability, and moisture-wicking capabilities. Our Bamboo Socks go beyond traditional socks by incorporating anti-odor technology, ensuring that your feet stay fresh and odor-free for a full week of wear. Its unique qualities also extend to the extent of having thermal regulatory properties that keep the feet warm in summer and cool in winter.” Bonjour’s Bamboo Socks are made from 100% natural bamboo fabric, as it use organically grown bamboo fibers, which provide exceptional softness and comfort with skin-friendly materials. This makes it a sustainable and eco-friendly product. Using bamboo is an environmentally conscious choice that requires minimal resources for growth. Bonjour’s Bamboo Socks have an ultra-soft texture as bamboo fibers offer luxurious silk-like softness, surpassing cotton and other fabrics in comfort. It also provides enhanced cushioning, as it is strategically designed with extra cushioning at the bottom for added comfort and support during physical activities, reducing friction and blister formation. Bonjour’s Bamboo Socks contains moisture absorbent and anti-odor properties as Bamboo’s hollow fibres absorb moisture four times more effectively than cotton, while its natural antimicrobial properties prevent odor-causing bacteria growth. It features thermoregulatory properties as the bamboo fabric provides excellent ventilation and insulation, keeping one’s feet warm in winter and cool in summer. It uses an innovative design as Bonjour’s Bamboo Socks feature a unique blend of natural fibres and elastic yarn, incorporating breathable mesh and arch compression in the midfoot area. This design ensures maximum comfort and performance during intense athletic activities or casual wear throughout the day. It maintains freshness for up to 7 days as it provides continuous odor control and freshness throughout the week. For this reason, Bonjour’s Bamboo Socks is also a part of the “7-Day No Smell Socks.” The natural antimicrobial properties of bamboo fibres prevent the growth of odor-causing bacteria, keeping your feet feeling clean and comfortable day after day. Bonjour’s Men Bamboo Socks contain 4 categories, which are as follows: Terry/Cushioned Ankle Socks (Pack of 3, MRP: 649):   Step up your comfort with our Cushioned Ankle Socks. Made from bamboo fabric with extra cushioning at sole, these socks provide unparalleled softness and plush texture. Bamboo’s sustainability adds an eco-friendly touch, making it a natural choice for those seeking sustainable alternatives. Terry/Cushioned Secret Socks (Pack of 3, MRP: 579): Experience discreet comfort with our Terry/Cushioned Secret Socks. Crafted with bamboo terry fabric, these socks offer luxurious softness and breathability. Their low-cut silhouette ensures they remain hidden beneath your shoes, providing a seamless look that complements any outfit. Bamboo Plain Ankle Socks (Pack of 3; MRP: 579): Revolutionise your footwear experience with our Plain Ankle Socks. Featuring bamboo fibre, these socks offer unmatched comfort and breathability. Their solid plain design provides a lightweight and breathable alternative to traditional socks, perfect for all-day wear. Additionally, their eco-friendly nature makes them a sustainable choice for environmentally conscious consumers. Long Compression Socks (Pack of 3, MRP: 699): Introducing our Bamboo Long Compression Socks, engineered for both support and comfort. Crafted with bamboo fibre, these socks offer softness, breathability, and moisture-wicking properties. Their compression technology promotes healthy blood circulation, reduces muscle fatigue, and speeds up recovery, making them perfect for busy professionals, avid travellers, and athletes alike. Experience the ultimate blend of bamboo fabric comfort, support, and style with Bonjour’s Bamboo Long Compression Socks. Upgrade your sock game and step into a world of wellness today. Whether you’re a busy professional, an active athlete, or someone who simply values comfort and hygiene, Bonjour’s Bamboo Socks are the perfect choice for you. Experience the difference with Bonjour’s Bamboo Socks and step into a world of comfort, freshness, and style. Bonjour’s Bamboo Socks redefine comfort and sustainability, offering a superior alternative to traditional socks. One could experience the softness, moisture control, and performance benefits of bamboo with every step. Prioritise comfort, performance, and sustainability with Bonjour’s Bamboo Socks, backed by its 7-day no-odour guarantee.

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SUSTAINABLE TOP 4 BRANDS TO WATCH FOR IN 2024
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SUSTAINABLE TOP 4 BRANDS TO WATCH FOR IN 2024

“Sustainable” is a word that we come across frequently but do we know the value of it? Our fast-paced world is heading to destruction, but do you know how we can prevent it from happening? It’s a small step, but a great start. The concept of sustainability will help to extricate from this rabbit hole. In one of the many ways, we can switch to sustainable fashion. Here are the top 4 sustainable brands to look out for in 2024. The Summer House A Bangalore-based label, “The Summer House” took by a storm for its products as well as its unique practices. The highlight of the label is the collaboration with 17 craft clusters across the country, to promote cottage industries. Gone are the days of unsustainable practices, “The Summer House” drapes its garments in luxury without compromising ethics. Their collections are made of ECONYL, a regenerated nylon woven from recycled fishing nets, and Tencel, a naturally derived wonder fabric that promises both comfort and eco-consciousness. Indisputably, they stand by their motto, “bridging the gap between age old craftsmanship and modern wardrobes”.   Doodlage “Doodlage” is a sustainable brand, that stands out for its creative solution of making clothes. This label has unlocked the secret to transforming what others see as waste – discarded fabrics, scraps, and rejected materials – into wearable art. Doodlage doesn’t just upcycle, it elevates. Genius, right? Picture jackets patched together with bold geometric shapes or bags adorned with mismatched textures and unexpected pops of color. If you are someone who is into whimsical fashion, then check out Doodlage’s collection, definitely a brand to look out for in 2024. No Nasties No Nasties is a Goa-based label that employs 100% certified materials and also holds PETA’s vegan approval. If you are seeking casual wear like earthy-toned tees, and dresses with top-notch sustainability, “No Nasties” is a label you should check out. But their commitment to sustainability goes beyond organic materials and earthy tones. No Nasties conducts life-cycle assessments for each garment to measure its carbon footprint and they actively counteract them. For every piece you wear, a tree finds its home in the earth.  Ethicus Let us explore tradition and sustainability together with “Ethicus”, a Tamil-Nadu-based label specialising in handloom sarees. This authentic saree brand is a firm believer in the farm-to-fashion concept, as they cultivate their organic cotton and meticulously weave it into the cherished six yards of pure elegance. With every drape, you celebrate the gift of handloom, the whisper of eco-consciousness, and the timeless elegance that blossoms from the heart of Tamil Nadu. Every decision counts, from the materials chosen to the way clothes are made, it’s all about being kind to our world. These brands are a glimpse into the stories being woven by sustainable Indian brands. Each label holds a unique thread, but they’re all united by a common purpose: to create fashion that’s sustainable yet elegant. Look out for these brands in the upcoming year and update your wardrobe with these brand pieces and go green!   By: Karnica All content featured on The Style.World is created by third-party contributors and does not necessarily reflect the views or opinions of The Style.World. We make no guarantees regarding the accuracy, completeness, or reliability of the information provided. Please seek your own professional advice before relying on any of the information presented here.

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Popkast with Garima: Revitalising Indian podcasting with a pop of entertainment 
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Popkast with Garima: Revitalising Indian podcasting with a pop of entertainment 

Podcasting has gone mainstream and the audio industry is literally on a boom! With more than 850K podcasts, the field continues to grow, so will the opportunities for content creators. Popkast with Garima is commissioned by Hubhopper, India’s largest audio platform. The podcast is first interactive pop culture podcast. An unapologetic and badass show, talking about the taboo, breaking the Stree-o-type, opining on everything. From everyday millennial drama to social norms, from 90’s music to all things woke. Hosted by self-proclaimed know-it-all and expert of nothing, PopKast with Garima, ensures that you get your weekly dose of sass and everything that your parents forgot to teach you about life! Garima says, “I started listening to podcasts two years ago that’s when I realised that most podcasts were pretty similar in nature and format – long, loaded with data, and zero audience engagement. I wanted to disrupt the podcast paradigm by still talking about the relevant topics, but in a fun two-way banter with my listeners. On the show I opine on everything millennial, break the Stree-o-type with woke references from pop culture and old Bollywood dialogues. Infact, all episodes on the podcast are names of weird Hindi movies with vintage posters and much nostalgia! Some of the episodes are called Dhoti, Lota Aur Chowpatty, Murde ki Jaan Khatre Mein. There are fun segments where listeners have to guess famous 90’s songs and a whole Popkast playlist to hook on to in the times of Masakali 2.0.” So, basically a podcast revamped and packaged with a lot of dope and sprinkled with sass! Voila! Her latest episode on 420 has sparked conversations across leading news portals and websites. 420 is considered as an occasion for smoking or celebrating the smoking of cannabis. But cannabis is so much more than just smoking the herb. Did you know that? To talk about the same, the episode features a Cannabis activist and Hemp-prenuer gyanning us about the MJ plant and something cool that he is building for the ecosystem – Terraphilic! An expert reveals some uber cool fun facts about India’s history with the plant, it’s medicinal benefits and how this miraculous plant can give us all – Roti, Kapda, Makaan but in the most sustainable fashion. The episode is super fun and a light listen! Hemp’s uses are kaleidoscopic and has innate power to build a better future. From clothes, to using hemp seeds in food – one seed contains 25% more protein and more omega-3 oils than walnuts to pain relief, hemp cooking oil which is better than any oil. Hemp is a great bio-fuel too. Hemp fibre is among the most durable and versatile of all-natural textile fibres. Infact, hemp has even been used to decontaminate soil around the Chernobyl disaster. This nine-thousand-year-old wonder crop of the Himalayas can transform the future but is unfortunately still illegal in India. The episode also draws light on the loopholes that are present in our law regarding cannabis. India has a rich history with the plant, we all know about bhaang, that’s nothing but the flower of the plant. Hemp is definitely the sustainable way forward and it is high time to raise awareness on the same. Garima Surana is a self-proclaimed expert of nothing and loves to talk rant on all things pop. Her podcast, Popkast with Garima – A Hubhopper Original (India’s largest audio platform) is available for streaming on Hubhopper, Spotify, Apple Podcasts, Google Podcasts, Stitcher and all other major podcasting platforms as well as on the website. When not scrolling on Instagram, she can be found reading about art and culture. Garima hosts India’s first interactive pop culture podcast. As it is April 2020 also (4-20) Garima, has contributed the third episode to millennials who are developing mixture of hemp hurds and lime, sand, or pozzolans, which is used as a material for construction and insulation. This is called Hempcrete, which is extremely sustainable! The love for 420 in India is silent yet violent types. There are consumers and dedicated ones too!  Link: Episode 3: BOOM: the one that got us high FEAT. An Anon  ymous user   IG : Popkast with Garima Popkast with Garima: Revitalising Indian podcasting with a pop of entertainment

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