Women Hygiene and Wellness By Sirona
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Women Hygiene and Wellness By Sirona

Integrating Hygiene and Wellness in Women’s Lives Women’s demands in terms of physical, mental, and emotional health are rather diverse when it comes to hygiene and well-being. As a pioneer in feminine hygiene products, Sirona is committed to improving women’s health through innovative solutions and raising awareness. Menstrual hygiene is a critical aspect of women’s health. According to UNICEF, inadequate menstrual hygiene management affects more than 500 million women globally. Urinary tract infections, infections, and reproductive disorders are just a few of the major health problems that can result from poor menstrual hygiene.  At Sirona, we prioritise innovative solutions to address these challenges. Our menstrual cups, with over 20 Lakhs units sold, are acknowledged as a greener and more comfortable alternative to traditional period products. These cups reduce environmental pollution and offer an affordable alternative that, with proper care, can last up to 10 years. Our  pain relief patches assure dependable period management and provide relief from monthly cramps, Our rash-free sanitary pads and period panties offer comfort and protection while addressing frequent issues like sores and leakages. Maintaining good health demands frequent exercise, a well-balanced diet, hygiene and plenty of water intake throughout the day. Sirona’s range of wellness products, including intimate wash, intimate wipes, and disposal bags intended for overall well-being, addresses every element of this issue, giving women the option to receive a whole package under one roof. Recent surveys indicate a positive shift in menstrual hygiene awareness. A 2022 report by the Menstrual Health Alliance India showed a 30% increase in the use of menstrual cups and other sustainable products among urban women. Sirona’s initiatives, such as educational workshops and community outreach programmes, have contributed significantly to this change. “Ensuring women have access to safe and effective menstrual hygiene products is paramount. Our goal at Sirona is to not only provide these products but also to educate and empower women about their health and wellness,” says Anika Wadhera, Head of Marketing  at Sirona Hygiene Ltd. “By breaking taboos and encouraging open conversations, we can promote a healthier and more inclusive society for women.” Women’s hygiene and wellness require an approach that includes access to quality products, education, and support. At Sirona, we are committed to leading this change, ensuring every woman can manage her health with dignity and confidence. By embracing innovation and promoting awareness, we aim to create a future where menstrual hygiene and women’s wellness are prioritised universally.  

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SOIE Celebrates World Menstrual Day with an Educational Event
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SOIE Celebrates World Menstrual Day with an Educational Event

About SOIE: SOIE (pronounced as SWA) is a premier lingerie brand offering a range of premium to basic lingerie, activewear, and swimwear for women. Established in 2011, SOIE, which has grown to over 1000 multi-brand stores with a strong social media and e-commerce presence, is committed to empowering women and celebrating femininity through its collections. Offering the best fit, style and luxury at honest prices and allowing women to exude refinement and confidence, SOIE makes women feel beautiful inside and out every day. Quality and social responsibility are important to SOIE. As an example of their dedication to giving back and fostering healthy social development, the company donates 2% of their revenues to tribal education projects. SOIE Celebrates World Menstrual Day with an Educational Event and Sustainable Sanitary Pads Distribution in Partnership with Kamakhya With World Menstrual Day right around the corner, SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kamakhya, a social enterprise dedicated to empowering women, hosted a menstrual hygiene educational event at its Surat Factory in Sachin. The event focused on raising awareness about menstrual hygiene and empowering women through informative and personalised sessions, along with the distribution of sustainable sanitary pads to a large chunk of their female workforce at the factory. The event featured informative sessions from Kamakhya experts, who provided valuable insights on menstrual hygiene and dispelled common myths, stigmas and stereotypes surrounding menstruation. Following the informative session, there was a Q&A period where women could ask the experts questions. SOIE, as a responsible brand and employer with 70% female workforce, additionally ensured opportunities for brief one-on-one discussions for a good number of their employees to address personal queries and concerns in regards to this subject. On this educational initiative, Amrit Sethia, VP at Ginza Industries Ltd., said, To build an inclusive and diverse culture, it is important to have a sensitive workforce that is aware of their rights and bodies and takes effort to educate themselves. As a women-oriented brand, at SOIE, we recognise the importance of promoting menstrual hygiene and providing essential education and resources to women. Hence, our initiatives are dedicated to making a mark in the lives of women’s communities, thereby contributing in a distinguished way to society. Our collaboration with Kamakhya for this educational event is not only a step towards addressing menstrual concerns but also empowering our female employees by creating a supportive work environment. In addition to the educational sessions, SOIE will distribute sustainable sanitary pads to countless female employees, furthering its dedication to promoting menstrual health and well-being. About Kamakhya: Kamakhya, a social enterprise founded in 2019, is dedicated to promoting menstrual hygiene and empowering women through education and access to sustainable menstrual products. Formed by a dedicated team of doctors, professionals, and entrepreneurs, Kamakhya launched on January 12, 2020, introducing two pioneering social products for women: creating a long-lasting and one-stop destination for females and creating awareness for women’s health, hygiene and environment in India. Over time, Kamakhya has adapted its approach to address the diverse cultural contexts it encounters, evolving organically to meet the various needs of the women it serves. About Ginza Industries Ltd: Ginza Industries Ltd., founded in 1986, is a leading textile company in India with a significant presence in Maharashtra and Gujarat. It has evolved from a pioneer in the apparel and components business to a comprehensive textile solutions provider, manufacturing over 10,000 products and employing over 4,000 people. Ginza offers a diverse range of products, including Raschel, warp-knitted fabrics, laces (as the largest supplier in India), elastics, weft knits, and embroidery. The Ginzapan-India distribution network has eight sales offices and a highly skilled support staff, which are both supported by strategic backward integration and continuous innovation. Renowned for its product quality and competitive pricing, Ginza boasts a loyal clientele in domestic and international markets, including the US and Europe, serving as a preferred vendor for numerous notable brands. Its capable leadership and expert consultants ensure that Ginza stays ahead of market dynamics, maintaining its industry dominance.

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