All festivals in India call for a sharing of love, joy, and of course sweets. Mithai/sweet traditionally has played an indispensable role in adding charm to the celebrations, be it Diwali, Eid, Christmas, or weddings. However, over the last couple of years, things have changed extensively concerning the way these sweets are packed. Now, innovative and creatively designed packaging is taking center stage to further beautify the gifting experience. Here are eight such innovative ways of mithai packaging that have become a trend this season.
Best Mithai/Sweet Packaging:
- Customised Wooden Crates
Wooden crates lend a vintage yet suave look to sweet packaging. Customised wooden crates this season are one of the front-runners for sweet gifting because of their personal touch. The crate can be engraved with the name of the person it is gifted to, a festive message, or even a family crest. Lined with festive cloth or eco-friendly paper, these crates not only protect the sweets but also serve as a keepsake that could be used again for storage or as décor.
- Glass Jars with Customised Labels
For lovers of minimalistic yet chic options, glass jars would work wonders. Fill these with traditional sweets like laddoos, pedal, or dry fruit-based mithai and seal them with cork or metal lids. What differentiates this package is label customisation. Be it a simple ‘Season’s Greetings’, a family name, or something wittily designed, the labels add personalization. Besides, the translucency of the glass allows the bright colors of toffees to ooze out and make the packaging look as good as it gets.
- Hand-Painted Terracotta Pots
Terracotta pots are intrinsic to Indian culture, and this festival season, they have made a comeback as an ‘eco-friendly’ and ‘artistic’ packaging option. Hand-painted terracotta pots, with either traditional motifs or modern designs, are in vogue for packaging mithai in a manner that exudes rich cultural heritage. The pots protect the sweets and, at the same time, can be used as a decorative piece well after the sweets are gone.
- Velvet Pouches
For that added touch of luxury to your mithai gifts, velvet pouches are the thing to go for. Soft, flowing, oozing opulence pouches are all possible in rich colors such as royal blue, deep red, and emerald green. The velvet pouches could be embellished with zari embroidery, sequins, or beads for that festive look. These pouches are usually tied up with a golden or silver thread, adding to the overall feel of luxury.
- Festive Metal Tins
Metal tins have always been in fashion when it comes to the packaging of sweets; this season, they are getting a festive touch. These tins come in all shapes and sizes and are sometimes adorned with intricate patterns, festive motifs, or even quite contemporary designs. Some brands are now offering tins that can serve a dual purpose the sweets inside are consumed, they can be used as storage boxes, tea caddies, or even planters. That is the beauty of metal tins: they are durable and thus can be reused multiple times, making them a sustainable packaging option.
- Handmade Paper Boxes in Floral Motifs
Artisanal paper boxes in floral motifs are ideal for those in love with the delicacy of flowers. Beautiful floral patterns printed on the top-notch, environmentally friendly paper frequently draw inspiration from various traditional Indian art forms like Madhubani or Kalamkari. The boxes may be further festooned with ribbons, tassels, or even small charms. Light yet strong, these boxes are just perfect for packaging several types of sweets and, due to the artistic design, prove to be a gift themselves.
- Transparent Acrylic Boxes
The latest trend for modern and chic packaging is a transparent acrylic box. Sleek, lightweight, and made from transparent plastic, such a box offers full transparency into the coloured sweets inside. Acrylic boxes can be personalised with gold or silver foiling, laser-cut designs, or even bespoke messages. The transparency of the box shows off the vibrant hues of the mithai, making it an interesting gift in itself. Added to this is the reusability of these boxes for storing jewellery, cosmetics, or other small items.
Conclusion
This festival season, sweet packaging is all about innovation, personalisation, and sustainability. Whether you like the rustic feel of bamboo boxes, the richness of velvet pouches, or the modern sleekness of acrylic boxes, there’s something to suit every taste and preference. It is these innovative packaging ideas that not only give an extra touch of elegance to your Mithai gifts but also speak volumes about the thought and care you have put into your festival offering. Present your trending mithai gifts in such a memorable way with these trending packaging options!
